Assertive is a specialist marketing & conversion rate optimisation agency delivering results to clients across the UK, Europe and the World. At over 12 years old, we are one of the UK’s longest-running digital agencies.

We’re not your typical agency.

We are Assertive (historically Assertive Media before our rebrand). We’re an established, reliable, reputable, results-driven agency that delivers real results for businesses looking to create, to convert, to be visible, to produce, to sell & more.

Our agency has carved a unique place in the digital marketing niche by fully integrating business development, cost efficiency & conversion optimisation into SEO, PPC and Social Media marketing to maximise return on investment.

Assertive team members thrive on success and deliver exceptional results from significant traffic and visibility growth to increased organic / paid prominence.

Assertive Overview


With over 20 people in the Assertive team, we have diverse skill & expertise coverage to deliver on projects covering everything from SEO to Development, Pay Per Click to Conversion Optimization.


Recognized by the IIM, Featured on The DRUM, Recommended Agencies, Clutch, Top 100 SEO’s, Best SEO’s, SEMRush, MOZ, Search Engine Watch, Forbes, GQ, Entrepreneur, eConsultancy & The Independent.

Core Values

We has been established for more than 12 years, deals with over 100 clients & more than £5 million ad-spend a year across Google Ads. We’ve maintained an excellent reputation as an agency with testimonial & review profile.

Our Business Growth

Discover the story of Assertive Media and how our agency was formed.

Daniel Carter (Foley)

Founder / Senior SEO

Daniel Carter (Foley) is a specialist in online digital marketing and conversion. With 18 years SEO experience and 11 years PPC experience Daniel’s skill-set allows him to deliver excellent organic and paid results. Daniel’s background is consultancy however he also has other accreditation’s to his name including a diploma in computer science, 5 years experience as business development manager, trained in food & sports nutrition, law and psychology.

Carl Panepinto

Senior Account Manager

Carl Panepinto is a proven specialist in Digital Account Management and has been working at a senior level for over 5 years within the SEO industry. He enjoys all aspects of project management and client delivery. His attention to detail is second to none, delivering high quality work within his given time frames. Personally, I have managed campaigns in some very competitive niches, being successful in the online gambling & VPN niches.With this experience & success.

Meet Our Experts

Client Testimonials

What our clients say about the service we deliver.

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