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Content dominates marketing. Think about it: someone types a query into Google, and it brings up relevant results. Whether blog posts, long-form content or even videos, consumers have on-demand information at their fingertips. The recent Google leaks clarified how search engines evaluate content and decide where to rank it. We...

Aly Johnson Head of Content

Data leaks are nothing new, and we often expect to see them from companies, including financial organisations and even government websites. However, nobody could have imagined that Google would fall victim to information leaks. As the world’s largest search engine, Google can make or break a brand. It also leaves...

Hannah O'neill SEO Copywriter

You already know the value of a solid SEO strategy, but what if you could streamline your efforts and get even better results with less manual work? Enter ChatGPT—the cutting-edge AI tool that can help take your SEO game to the next level. Imagine having a reliable assistant that can...

Aly Johnson Head of Content

YouTube is one of the world’s largest platforms, attracting millions of viewers worldwide. It’s also the second biggest search engine, directly competing – and holding its own – against Google. So, SEO is a no-brainer if you’re creating content on YouTube. More views, the ability to connect with your target...

Kelvin Graham SEO Copy and Content Writer

LinkedIn is the go-to social platform for B2B brands. Whether you’re aiming to attract new clients, secure a dream job, or build your professional network, optimising your LinkedIn page can make a significant difference. However, with millions of brands competing, simply showing up isn’t enough. In this article, we’ll share...

Aly Johnson Head of Content

As a brand, your success lies in connecting with relevant target audiences and winning their loyalty. While Facebook remains the dominant platform for getting in front of Millennials, TikTok is the go-to place to capture Gen-Z audiences. While TikTok began as a platform where users could upload videos and entertain...

Hannah O'neill SEO Copywriter

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