Stay up to date with the latest digital marketing news & SEO news from the Assertive team. Learn more about SEO Hacks, Conversion Tips, Content Strategies & more.

Daniel Foley Carter Director at Assertive

Survey Results from BrightLocal

According to an article published on Search Engine Land on August 25th by Myles Anderson, results from BrightLocal have suggested that 87% of Potential Customers Won’t Consider Businesses With Low Ratings. This means that local businesses should be doing their best to obtain higher ratings. But, a fairly obvious outcome, what else did BrightLocal’s survey prove? Let’s take a look at the study’s additional findings:

92% of Consumers Read Online Reviews for Local Businesses

With such a high proportion of consumers reading online reviews for local businesses, we should undoubtedly be trying to get as many positive reviews as we can. What’s more, apparently 33% of consumers regularly read online reviews for local businesses. This means that our reviews should be updated regularly and, where possible, respond and improve on previous reviews.

73% of Consumers Read Reviews on Their PC

Reading reviews on mobile has not yet become as popular as the traditional PC. Perhaps this could be something that will become more popular in the future?

73% of Consumers Form an Opinion by Reading 1 to 6 Reviews

Ultimately, consumers are reaching fast decisions as to whether a business is worth their custom or not!

69% of Consumers Believe That Reviews Older Than 3 Months Are No Longer Relevant

Reviews therefore should be constantly updated. At Assertive Media, we recommend that you make sure your business has at least 1-6 reviews uploaded every 3 months.Â

80% of Consumers Trust Online Reviews As Much As Personal Recommendations

Positive online reviews can undoubtedly get your customers, link these reviews with your website and social media platforms, and this should help your marketing campaign significantly!

Daniel Foley Carter

Daniel Foley Carter is an SEO Evangelist – with over 2 decades of SEO experience – Daniel has extensive experience in all facets of SEO from technical SEO, auditing and strategy development through to AI, Python for SEO, link acquisition & SEO testing. Follow Daniel on LinkedIn at

Daniel Foley Carter Director at Assertive