Emma Sleep

Emma Sleep is a leading brand specializing in award-winning sleep products, including mattresses, pillows, and bedding. Known for its innovative mattress-in-a-box concept, Emma offers high-quality sleep solutions designed to enhance comfort and support. Learn about how Assertive worked with Emma as a brand.

 

Key Achievements

  • 30% Increase in Organic Traffic
  • Assisted with CRO and UXO
  • Delivered a substantial CRO audit
  • Produced a content strategy with delivery

 

Emma Sleep is a recognised & establilshed brand in the bedding sector with a wide array of products including mattressses, pillows, toppers, duvets & more Emma approached Assertive in 2020 / 2021 to work initially on an audit.

Post audit we helped with the planning and development of a content strategy, content and a UXO/CRO strategy to help drive more conversions.

We also provided migration consultancy prior to a rebrand from Emma Mattress to Emma Sleep along with best practice & support during & post migration.

Services Performed

  • SEO
  • PPC
  • SOCIAL MEDIA

Challenge

There were numerous challenges to overcome. At the time there were issues with pre-existing content in decline or underperforming as well as a loss in marketshare on mattresses.

Whilst Emma was/is an established brand – they had various challenges to overcome re domain, rebranding & techincal. 

  • Address lost traffic with an audit
  • Review pre-existing content strategy
  • Produce new content strategy
  • Techincal audit (pre/post migration)
  • Domain & marketplace research
  • Content production & brief generation

The Goals

  • Improve product sales through website
  • Recover traffic in key areas with supporting content
  • Improve conversion rate
  • Maintain organic post rebrand / migration
  • Better understand users / conversion funnel
  • Better understand affiliate site content strategies

Pre & Post Migration Snapshot

The Strategy

Assertive worked with Emma on a number of different tasks, the overall strategy was to help identify pre-existing issues, identify opportunities, propose solutions & to help enact them.

Assertive helped to analyse the pre-existing site, marketplace & marketshare capitalisation, competitor gap analysis (keyword/content gap) & to review where Emma could do better.

Post audit – we provided recommendations and embarked on a content strategy to help support growth & to capitalise on untapped marketshare, this also involved looking at key mattress, bedding and home affiliate sites.

We supported with a UX/CRO review to help propose solutions and improvements to drive more conversions.

We also supported with the migration pre and post rebrand/domain name changes.

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