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NEEDaFIXER

NEEDaFIXER is one of the UK’s leading full-service film & video production companies offering their services via a network of global fixers.

NEEDaFIXER

92%

Increase in

Organic Traffic in 12 months

170%

Increase in

Organic Traffic in 24 months

19.44%

Reduction in

Bounce Rate

NEEDaFIXER are the largest international network of directors, producers, fixers and journalists. From filming in London to film fixers in Dubai – NEEDaFIXER serves clients globally to produce award winning films, documentaries, music videos & more.

They’ve produced videos for the likes of Gucci, HUGO Boss, Imagine Dragons, Canaves OIA and more!

The client approached Assertive in February 2015 looking for a solution to their SEO issues.

Services Performed

  • Produced a Content Strategy
  • Improved User Experience
  • Produced All New Site Content

Challenge

The Challenge for NEEDaFIXER was to deliver an SEO strategy that helped to drive new business enquiries. The challenge also involved addressing website technical issues and a lack of text based content. Our objectives also involved outbound content marketing to help drive brand awareness & traffic.

The website did not rank for anything other than a handful of long-tail keywords and brand search terms / brand variants. The website generated less than 10 visitors a day organically.

 

  • Fix Technical Issues on the Website
  • Use historic user data to ascertain user experience
  • Research video production / film production / fixer marketplace
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy to fit in to project timeline
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms
  • Outbound content marketing

The Goals with Oxford
City Council

  • Improve Organic Rankings for Valuable Keywords (Filming in, Video Production in, Film Fixers)
  • Produce new, tailored content landing pages with video
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Increase Enquiries
  • Increase Brand Awareness

The Strategy

The Strategy for NEEDaFIXER was to make the initial website fixes as quickly as possible to then move on to a specific content strategy. Our content strategy covered the research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.

Using a tailored content marketing plan, Assertive helped to leverage more on site and off site content – on site content to drive the initial ranking growth and off site content as part of a content marketing strategy.

As we promoted content across the web, NEEDaFIXER saw strong traffic and ranking increases that have helped to generate onward growth and new business enquiries.

Our strategy was adaptive, focusing more on what is best for the end users and then to addressing smaller technical issues.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Free Consultation

Booking a free consultation with our team couldn’t be easier, and it’s an excellent opportunity for us to learn about you – and vice versa. We’ll discuss the issues you’re facing and talk about how we can help you.

SEO Auditing

Perhaps the most essential step in our process – SEO auditing is about taking an in-depth look at the health of your website and how customers relate to your business. We’ll look at your previous campaigns, keyword density of your website.

Strategy/Implementation

Once we know what your SEO strategy lacks, our experts will develop a plan to improve your organic presence and encourage more conversions. Implementing these improvements takes time, and while we offer a recommendations.

Report/Review

Once your SEO campaign is active, your dedicated SEO consultant and an account manager will provide regular updates in the form of monthly reports. These reports will show you how successful the strategy is and measure several KPI’s, which we’ll set with you before the work begins.

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Daniel is a highly experienced SEO consultant with over 20 years experience. Having built websites in the mid 90s.

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