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Orangeries UK

Orangeries UK specializes in the design, manufacture, and installation of bespoke orangeries, conservatories, and garden rooms. They offer high-quality, handcrafted extensions made from premium hardwoods and eco-friendly materials. See how Assertive helped Orangeries UK to scale.

420%

Increase in

Organic Traffic

65%

Increase in

Conversion Rate

42%

AOV

Increase

 

Key Achievements

  • 0 Clicks to more than 500 a day (non brand)
  • 85% Increase in Enquiries (form submissions)
  • Increase in lead quality & job size

 

Orangeries UK is a UK joinery that specialises in the design & manufacture of conservatories, orangeries & other home extension / products. We designed & built the website & launched it.

We subsequently drove strong traffic growth for high value queries around orangeries and conservatories. 

Our SEO strategy helped to drive more leads from organic as well as direct phone calls and indirect trade sales.

We’ve helped Orangeries UK and the other brand sites to rank prominently for a wide array of Orangery and Conservatory terms

Services Performed

  • SEO
  • PPC
  • SOCIAL MEDIA

Challenge

The UK conservatory, orangery and home improvement market are highly competitive with an array of large brands capitalising on a majority of marketshare. 

Our challenge was to take a brand new domain / site & get it to become a prominent source of leads for the client.

Orangeries UK as a brand / domain / website has done exceptionally well in what is a competitive / challenging marketplace.

Our main challenges have been around pushing past larger brands who have significantly more establishment – which, we’ve managed to do in numerous areas

 

The Goals

  • Improve product enquiries through website
  • Improve conversion rate
  • Drive traffic growth & capitalise on long-tail
  • Help drive organic growth for expanded product ranges
  • Help build the brand

Ranking Snapshot

The Strategy

Assertive has worked strategically with Country Hardwood & it’s brands Orangeries UK, Windows & Doors UK, Prestige Roof Lanterns. Our strategy was to obtain a PMD domain & to build a site designed to engage and convert users.

We focused on building a site that would showcase the products whilst maximising performance organically.

We embarked on building out product categories and running SEO tests to leverage sequential growth in rank for keywords with higher commercial / conversion intent.

Subsequently, we’ve been able to rank Orangeries UK for a large volume of higher value keywords that have lead to an increase in conversions.

 

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Free Consultation

Booking a free consultation with our team couldn’t be easier, and it’s an excellent opportunity for us to learn about you – and vice versa. We’ll discuss the issues you’re facing and talk about how we can help you.

SEO Auditing

Perhaps the most essential step in our process – SEO auditing is about taking an in-depth look at the health of your website and how customers relate to your business. We’ll look at your previous campaigns, keyword density of your website.

Strategy/Implementation

Once we know what your SEO strategy lacks, our experts will develop a plan to improve your organic presence and encourage more conversions. Implementing these improvements takes time, and while we offer a recommendations.

Report/Review

Once your SEO campaign is active, your dedicated SEO consultant and an account manager will provide regular updates in the form of monthly reports. These reports will show you how successful the strategy is and measure several KPI’s, which we’ll set with you before the work begins.

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Daniel is a highly experienced SEO consultant with over 20 years experience. Having built websites in the mid 90s.

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