Pharmacy Online

Pharmacy Online is an online dispensary for medications including over the counter medicines, prescription medicines & more. See how Assertive helped to drive strong organic growth & subsequently strong ROI. We helped to significantly increase product sales via the website. All of the growth was based on medicines/medicine categories.

420%

Increase in

Organic Traffic

65%

Increase in

Conversion Rate

42%

AOV

Increase

Key Achievements


420% Increase in Organic Traffic – Non Brand, Non Blog, Medicine Clicks P/D)

  • 220% Increase in product sales
  • 122% Increase in Conversion Rate
  • 42% Increase in AOV

Pharmacy Online is a UK-based online pharmacy that offers a wide range of health and wellness products, including prescription medications, over-the-counter drugs, and various healthcare essentials. Committed to convenience and customer care, they provide a straightforward ordering process, allowing customers to manage their health needs from the comfort of their homes.

With a focus on affordability and accessibility, Pharmacy Online ensures that quality healthcare products are available to all, backed by professional support and a commitment to safety and compliance with regulatory standards.

Assertive has been working with Pharmacy Online since 2021 and since, we’ve driven over £2million in new (additional) revenue with a substantial ROI for the client.

Services Performed

  • SEO
  • PPC
  • SOCIAL MEDIA

Challenge

The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical products.

The site had been on the decline consistently for more than 2 years.

So we had numerous challenges to contend with.

 

  • Address declining traffic with an audit
  • Review regulatory compliance in content
  • Revamp content – some sensitive in nature
  • Address product content at scale
  • Address a lack of new inbound links
  • Address historic devaluations of product category
  • Drive recovery and growth in a competitive space

The Goals

  • Improve product sales through website
  • Improve conversion rate
  • Recover rankings lost including key rankings around pharmacy / online pharmacy
  • Get product categories/medicine categories ranking
  • Get products indexed
  • Get products ranking
  • Increase inventory
  • Strengthen brand search volume
  • Strengthen brand authority

Ranking Snapshot

The Strategy

Assertive performed a comprehensive SEO audit where we segmented out search console data, organic performance data, page and indexing data. We performed a full technical audit, content audit, link audit, SERP visibility audit and more. 

Post audit, we put together a strategy, a content production and approval process for content alongside a roadmap.

We addressed technical issues, improved indexation and recovered hundreds of products from a non indexed state.

We ran SEO tests across product and categories via SEO stack, based on correlative improvements we repeated exercises to drive consistent growth.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

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Daniel is a highly experienced SEO consultant with over 20 years experience. Having built websites in the mid 90s.