Quick Move Now

Quick Move Now is the UK’s leading Property Cash Buyer involved with the cash purchase of properties. Quick Move Now provide home-owners with a quick and painless way to sell a property fast.


Increase in

Organic Traffic


In just

3 Months


Increase in

Organic Enquiries

Key Achievements

  • 130% Increase in Organic Traffic
  • Top 5 for Sell House Fast, Sell House Fast Online
  • 41% Increase in Organic Enquiries
  • Penalty Free in 3 Months After Historic Algo Penalty Lingered


Quick Move Now is one of the UK’s leading Property Cash Buyers having been established over 20 years & having brought over 5,500 houses. Quick Move Now offer home owners a faster way to sell their home without the hassle of property chains, legal fees & other conventional factors.

Quick Move Now approached Assertive in 2016 looking for an SEO solution. Having assessed their website & rankings it was clear that the clients website was impacted by an algorithm derived penalty as a result of historic grey/black hat SEO (non manual action).

On site technical issues plagued the website along with UX issues, accessibility issues & more. The clients website was also running a bespoke CMS making editing far more laborious & difficult.

Services Performed

  • SEO
  • PPC


The challenge with Quick Move Now was to deliver an SEO strategy whilst under a Google Penalty with a Website running on an inflexible CMS alongside other issues.

The other issue was also that the Property Cash Buyer marketplace is extremely competitive with average CPC’s northwards of £30 per click. Alongside the niche is also known for negative SEO / aggregate spam / Blackhat.

Assertive’s initial challenge was to help the client out of an algorithmic/automated penalty – something that previous agencies had failed to do.


  • Audit the website and performance issues
  • Ascertain Google Penalty and Likely Causes
  • Help File Staged Disavow’s
  • Move Client from Bespoke CMS to Open Source CMS
  • Update Design & Make User Experience Improvements
  • Improve Site Speed & Integrate SCHEMA
  • Undertake a comprehensive link building/acquisition campaign
  • Content Consolidation Strategy
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms

The Goals with Quick
Move Now

  • Improve Organic Rankings for a Wide Array of Known Converting Keywords
  • Removal of Google Penalty
  • Design & Build New Website on New CMS
  • Content Consolidation Strategy
  • Reduce POGOing (returning to Google)
  • Running A/B Experiments for Landing Pages
  • Improve Site Speed & Integrate SCHEMA
  • Improve Site UX
  • Increase Enquiries
  • Increase Domain Authority

The Strategy

The strategy for Quick Move Now was to provide an initial site audit alongside a link/spam audit, a site history audit & wayback review. After evaluating the business, metrics, site performance and issues, Assertive put together a strategy & timeline of execution.

The first goals were to have the penalty lifted and to help move the website from a closed source CMS to open source CMS to significantly improve site management & editing capabilities.

On top of the site CMS migration, Assertive also updated and improved the design, improved usability and added features to improve user experience / data accessibility.

The strategy was then to conduct a comprehensive SEO campaign with a goal to generate traffic to convert into enquiries. As Quick Move Now were running PPC, we had access to keyword & conversion data that was leveraged as part of the SEO strategy. Using this data we focused on priority core-terms followed by long-tail.

Using a systemic approach, we executed a mix of SEO / UX and CRO tasks to improve website engagement, improve content quality, consolidate similar content pages, improve navigation, improve site performance, build links in-directly into the domain, leverage CTR growth and drive up overall average positions.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO