SCI-MX Nutrition

SCI-MX Nutrition is one of the UK’s leading sports nutrition & protein supplement retailer both online & in supermarkets. Backed by Science, SCI-MX offer a range of premium protein snacks, shakes, powders & supplements.


Increase in

Organic Traffic


Increase in

Conversion Rate




Key Achievements

  • 330% Increase in Organic Traffic (More than 4k Clicks P/D)
  • Significant user engagement increases
  • Over 100 knowledge box panels (rich snippets)
  • Over 3000 new Facebook Followers
  • Increase in Conversion Rate (65% increase)
  • 35% AOV Increase


SCI-MX is an established protein supplements brand with products in lots of mainstream supermarkets including Tesco & Asda. The brand positions itself on high quality protein products including Protein Powers, Shakes, BCAAs etc. From exercise recovery to competition training, there’s a SCI-MX product to help anyone achieve their goal – irrespective of where they are on their fitness journey. From high quality protein powders, capsules and snack bars to ready-to-drink shakes and everyday sports clothing, SCI-MX has you covered. SCI-MX retail products in supermarkets across the UK as well as selling products online.

Services Performed

  • SEO
  • PPC


The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more. The challenge was to deliver an effective SEO strategy on the back of a website redesign & build along with full content rewriting.


  • Re-design the SCI-MX Website
  • Use historic user data to ascertain user experience
  • Extensive user interface and user experience
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms

The Goals

  • Improve Organic Rankings for Relative Keywords around Product Based / Research based searches
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Reduce Checkout Abandonment
  • Increase Revenue
  • Increase Brand Awareness

The Strategy

The strategy for Assertive was to fully revamp the SCI-MX website, making it faster, easier to use, more intuitive & better for an end to end customer experience. The website was re-designed, making it perform much better organically.

We reverse engineered a number of supplement websites to assess the most effective route forward to compete in a highly competitive space. This includes significantly more weighted product pages, better product filtering at category level, high quality content, internal linking, taking full advantage of SCHEMA / rich snippet data & more.

The strategy then became content and link based – building out a plethora of pillar and research pages around protein supplements, diets, healthy eating, training regimes and more.

We were able to substantially increase long-tail traffic and query coverage for SCI-MX which increased rankings and ultimately product sales through the website.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO