PPC Services

Assertive is a London based digital marketing agency that offers an array of performance driven PPC services. Our PPC management services work to increase your return on investment by creating synergy between your ads, website and end user.

PPC Agency in London

We’re a specialist PPC agency in London offering full pay per click management services for businesses looking for better ROI, better return on ad spend & a more UX/CRO focused approach to conversion.

Pay Per Click offers a powerful and fast way for your business to reach new customers. From specific service based enquiries through to more product sales – a properly set up, optimised and managed PPC advertising campaign can help your business flourish when it comes to generating growth in product sales or more paid enquiries and conversions.

We are one of the UK’s best, non-award focused PPC agencies. Our awards come from our client’s success. So why not join us in your pay per click endeavours. We’ll ensure your business can enjoy the benefits of new business from one of our high-end pay per click campaigns.

Want to know how we can revolutionise your business? Find out in 15-30 minutes from now – fill out our PPC enquiry form and we’ll come back to you almost immediately with some insights, opportunities and campaign management costs.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

PPC Case Study

One of our most recent marketing client case studies


Increase in

Organic Traffic


Increase in

PPC conversions

Justerinis & Brooks

Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign. 

Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo. 

Our PPC Services

Not sure what you need? our Pay Per Click services can be tailored to suit business requirements / objectives.

Google Ads Management

We offer full Google Ads (Formerly Adwords) management including Campaign Setup, Optimisation & more.

Display Network Advertising

Reach thousands of potential customers with display, serving video & media to potential customers with targeted placements.

Paid Competitor Research

Understand your competitors paid ads, their keywords & placements & budget to ascertain what works & what does not.


Convert existing website traffic with remarketing. Advertise to an already warm audience from the Google Display Network.

Bing Ads Management

Utilise the Bing Ads Network which offers cost effective advertising and powerful demographic targeting.

Facebook Ads

Utilise Paid Ads on Facebook & Instagram network. Facebook paid ads offer excellent opportunities to drive targeted traffic & conversions.

User Experience Optimisation

Generate more business from PPC traffic, convert + retain more visitors to lower cost per conversion.

Google Shopping

Have products listed on the Google Shopping Platform, we setup & manage listings, imports, conversions & more.

Pay Per Click Audits

Full PPC campaign auditing with actionable recommendations for businesses running PPC in house.

Youtube Paid Ads

Advertise on the Youtube network with video ads. Reach more people, increase brand, product & service awareness.

Who do we do PPC for? How much does it cost?

“Our PPC Experts have over 18 years experience delivering PPC strategies.”

Our PPC Services are suitable for companies with a minimum PPC spend of £5000 per month. We offer paid advertising services to Medium, Large & Corporate businesses. We’re suitable for businesses looking to drive a strong ROAS (return on ad spend).

Our pricing is variable depending on campaign size, complexity and objectives. Requesting an appraisal will allow us to evaluate your campaign before quoting a cost.

Assertive’s PPC Service coverage covers all niches / verticals including Travel, eCommerce & Retail, Finance, Manufacturing, Investment, Gambling, Healthcare, Leisure, Local Authority, Government & more.

Our SEO Brands

How Our PPC Services Can Help Your Business


Our pay per click management services can help you reach new customers to increase conversions be it a product sale, service enquiry or general new business. Using highly bespoke PPC campaign setup and optimisation services, we help your business to drive more digital conversions.

Unlike conventional advertising our PPC strategies allow your business to not only be flexible with what you spend – but, also to really drive spend into areas that will generate a positive return on investment.

What’s more – You’ll have agency expertise backed by hybrid strategies between SEO (Organic) and Paid search on the Google Ads platform. We’ll help you drive organic growth on the back of paid converting keywords. Our service spectrum in paid search is plentiful covering Google Ads (formely Google Adwords), Google Shopping, Google Display, Remarketing, Bing Ads and more.

Whether your business requires an effective Google Shopping campaign or a powerful remarketing/retargeting campaign we can help.

Assertive will provide your business with a segmented strategy covering all paid channels, we’ll even make recommendations on paid market suitability – from a powerful emotive display campaign to a rule driven, A/B tested PPC campaign with dynamic landing pages – our objective is simple:

Deliver PPC advertising that works across Google Ads, Bing, LinkedIn and other popular networks.


Why use Assertive for PPC Management?

We’ll Cut Advertising Costs & Increase ROAS

Improved User Experience With Our A/B Testing

Intelligent PPC Reporting In Google Data Studio

Return on Investment Focused, More Revenue

Increase Traffic & Engagement

Improved Conversion Rates

Why Choose Assertive as your PPC Agency?

 Because the results we put out are simply outstanding.

Allianz Global Investors – we cut cost per enquiry by 51% – effectively DOUBLING the enquiry volume for the same spend.

Warranty Direct – we cut cost per purchase by 67% – this had a SIGNIFICANT impact on their marketing campaign performance.

Dream Cottages – we increased bookings by 89% – we significantly reduced CPA (cost per acquisition) whilst increasing enquiry throughput.

Need we go on? well, check out our PPC case studies and you’ll see all the amazing things Assertive has delivered as an agency.

We take the headache out of trying to understand or convey messages about pay per click campaigns.

We find out your objective and we work to exceed that – from more website bookings and sales through to a much higher level of brand awareness.

The Main, Most Prominent Reasons why Assertive Should Be Your Next PPC Agency

  •  We’re PPC experts with a minimum of 10 years experience per individual or over 80 years worth of combined experience in managing PPC activity across multiple industries.
  • We’re massively ROI focused – as your digital PPC agency partner it’s our prerogative to deliver powerful SEO/PPC hybrid digital marketing strategies that deliver a return on investment.
  • We’re not an agency that needs spoon-feeding – imagine, we understand your core objectives and, as such we work with your brand to deliver GDPR compliant data – for the basis of new bookings/enquiries.
  • We’ve got exceptionally good ratings – don’t just take our word, google us and check out our Google My Business profile.


How Will Our PPC Expertise Fuel Your Businesses Growth?

There are so many reasons why we are the go to experts when it comes to PPC campaign audits, campaign optimisation and general PPC management.

We do full multi-channel PPC advertising

We deliver powerful display advertising strategies

We’re pro’s when it comes to Google analytics setup, configuration, data sharing and more

We make Google Advertising a profitable channel with demonstrated return on investment

We cover all types of keyword and image rich display – with full mobile first adaptation

We can improve the efficacy and viability of your SEO campaign with paid keyword and conversion data

We also cover full paid social media online marketing

Full Google Ads eCommerce Marketing with full utilisation of Google Shopping, Extended Ads and more

Completely revenue focused – we make our objective your objective – you tell us what your business needs and we deliver

We offer full programmatic display campaigns for businesses using the Google Marketing Platform’s premium display platform.

Full pay per click campaign reviews to ascertain overall campaign performance.

The Benefits of PPC Advertising

Pay per click offers a plethora of benefits from almost instantaneous sale/lead generation through to significant brand exposure in a short timeframe. Whilst pay per click may be viewed by some as a burden in terms of expense – quite often businesses who see it that way haven’t had sufficient campaign management or have only had half the job done – PPC should always be complemented with A/B testing, campaign split testing. 

  • Pay per click allows for a much faster turn-around in terms of generating revenue – on demand ads mean we can set up a campaign, enable and to start delivering new enquiries, sales & traffic very quickly.
  • Pay per click offers you the chance to reach your target audience more cost-effectively – as long as your PPC campaign is setup and uses the right bid strategies, all available functionality, well-written ads and exceptionally good landing pages – there’s no reason why PPC can’t be profitable very quickly.
  • Pay per click means you can reach your target audience almost instantly – unlike other channels such as SEO, PPC offers the flexibility of being off or on at the touch of a button.
  • Drive brand awareness & recognition quickly. As quickly as we can get your ads running – we can also help drive brand awareness, product and service awareness.


PPC Management FAQS

How much does PPC Management Cost?

Pay per click management costs are completely dependent on the complexity of the campaign, campaign objectives and target niche. Typically as an agency we charge from £50-£100 per hour for PPC management. We do offer flexible PPC retainers which allow businesses a more cost effective approach to PPC agency services from campaign strategies to execution.

How will your PPC be managed?

After an initial PPC account audit we’ll ascertain what work needs doing to help meet target KPI’s (key performance indicators). This might come in the shape or form of product sales, service enquiries etc. After an initial audit and proposal – our team will produce a PPC management plan which will include day to day activities alongside key monthly activities.

What kind of PPC management activities are undertaken?

If we wrote everything included we’d struggle to fit the content into this page. Typically we do everything from split testing Google Ads bid strategies to Google ads scripts, semi automation, new responsive search ads, dynamic landing pages, A/B tested landing pages, Google optimize experiments and much much more – basically, we rock when it comes to professional PPC management.

Typically we’ll

  • Build high level single keyword adgroups (SKAGS)
  • Create highly targeted ads with landing pages
  • Run A/B tests and personalisation
  • Utilise all ad extensions
  • Build out negative keyword lists
  • And lots more

What is our approach to paid search marketing?

In short – one that works. We use real time user experience and search intent data coupled with real-time user data from Analytics and Google Ads. Running Google Ads is one thing, but meeting the needs, wants and engagement requirements of end users is another. Our approach to PPC management descends from countless studies, data analysis and testing phases that allow us to serve your potential customers a landing page that works.

We don’t just produce any old paid marketing campaign – we’re well ahead of the curve when it comes to campaigns that generate an impressive return on investment.

No data is left untouched from click through rate analysis to conversion rate analysis, landing page quality score enhancement to Google responsive ad performance – there isn’t any detail we leave un-analysed.

Can we run PPC alongside an SEO strategy?

Yes of course! In fact, we always recommend businesses have an active SEO strategy alongside PPC. SEO (search engine optimisation) can take a lot longer to yield results / ROI – but, when it does, the payback is usually significant (that’s what justifies the onward investment into SEO even if the ROI is delayed).

With some of our clients, we typically run an SEO and PPC strategy together – finding converting keywords and prioritising them in the SEO strategy to help alleviate/offset PPC costs where possible.

This methodology allows us to focus on what generates a positive ROI and to have a strategy that’s build on solid data / data of value.

    Can we work on international PPC campaigns?

    We can work on global/international PPC campaigns – hitting the target market in any country. Whether you are a UK business looking to transact in EMEA / US / SEA markets – Assertive can help.

    From geotargeted campaigns through to landing page optimisation (cross-market) – we can help businesses looking to run ads in multiple countries.

    We’ll conduct keyword research & market research to understand who is searching for your product/service, what they search and how they are likely to transact.

    How PPC Can Help Your Business Reach New Audiences

    Pay per click services consist of research, implementation, testing, conversion analysis, management and audience building. Pay per click allows you to generate on demand traffic – that traffic can be used to find look a like audiences as well as finding more diverse search terms to fuel traffic and conversion. 

    We keep everything within budget unless we find an in-route to increasing sales and enquiries so much that elevated spend becomes a win win situation. 

    PPC is a loose term for multiple platforms – as technically, any platform that offers you the chance to bid and pay for traffic is a PPC platform.

    There is paid search – which is generally associated with Google Ads, however platforms such as BING also offer the chance to run PPC ads. There are also shopping platforms such as Google shopping – which allows you to feature your products in above the fold product carousels in search results.

    Other paid platforms including display networks, remarketing, youtube and social ads.

    PPC allows your website to be seen by more people – with a properly constructed pay per click campaign you can expect to receive more relevant visitors to your website – ready to transact, whether it’s a new business enquiry, product sale, new subscriber, new recurring customer – whatever it may be, PPC can help significantly shorten the time to get tangible results.

    There over 100,000,000 searches a day on the Google Search network, it’s time for your business and website to receive better quality traffic that’s more likely to convert and lead to a positive return on investment.


    Let’s Talk

    Let’s discuss how we will setup & manage your next PPC campaign…

    Call us now:

    0207 965 7623

    Not Sure What You Require?

    Want to know more? Speak to a PPC Consultant