The world of e-commerce offers entrepreneurs so many opportunities to build a successful business, and there are plenty of platforms you can use to sell products.
Amazon is undoubtedly one of the best online shopping portals globally, and its unique fulfilment services make it a favourite among sellers.
With fierce competition amongst e-commerce businesses, your best opportunity to stand out is by using a specialist Amazon marketing agency that will work with you to deliver targeted advertising campaigns that reach your audience and push through sales.
Assertive specialises in Amazon PPC, and our team of dedicated experts can help you create and promote campaigns while minimising ad spend.
Our extensive knowledge of PPC strategies can give your company the boost it needs to become a top seller and look forward to a profitable future.
Want to get your Amazon PPC moving?
One of our most recent marketing client case studies
Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
Why You Need Amazon PPC Management
As one of the worlds leading e-commerce platforms, Amazon is the best place to advertise your products. Over 200 million people visit the platform each month, and there are plenty of opportunities for niche products – because the sheer diversity of Amazon means there’s always a gap to fill.
While established e-commerce businesses have a lot of success selling on Amazon, new online stores can often feel like little fish in a sea of hungry sharks.
There are over 12 million products on Amazon, so an effective PPC campaign is essential to increase your visibility and put your products in the hands of the right people.
When done right, Amazon PPC campaigns can offer many benefits.
When someone searches for a product on Amazon, they’ll receive recommendations based on the keywords they enter. For example, someone searching for an iPhone charger will perform an Amazon search to see a list of suitable products.
Amazon advertising will showcase your products if they match the user’s search intent. If you don’t have global brand awareness, you’ll need keyword research to ensure buyers notice your products.
Reach Your Audience
Amazon has plenty of useful features for shoppers, including next day delivery and order tracking. The free Amazon Video subscription with a Prime account means more people are likely to use the platform for their shopping needs.
While eBay is still popular, you can reach a broader audience on Amazon and have more opportunities to sell niche related products.
Amazon Advertising Campaigns Are Cost-Effective
Pay Per Click Advertising (PPC) is more cost-effective than people might believe because you only pay if someone clicks on your advert. Impressions are free, so you can rest assured that you’ll only be charged for qualified leads.
Our Services Are Designed to Boost Your Sales
Every successful Amazon advertising campaign relies on an effective strategy that suits your products. The platform offers a range of advertising solutions, and knowing which is suitable for your needs can save you a lot of money.
That’s where we come in. Our goal is to help you develop a campaign that reaches your target audience and increases your product sales, and we do this by using proven PPC strategies that deliver more leads and higher conversion rates.
Campaign Auditing and Ad Spend Analysis
If you already have active Amazon PPC campaigns, we’ll perform a complete audit to analyse areas for improvement. Many of our clients come to us because they didn’t see any results, so our digital marketing team will be able to provide you with some valuable insights.
We’ll look at your ad spend, conversions and help you set up a new campaign that has set KPI’s in place to measure the success of each advertising campaign.
In-Depth Keyword Research
Keyword research is essential if you want your advertising campaign to be successful. We’ll dive deep into Amazon search intent to find the right keywords. Our specialists know how to find keywords that work for your products and will be able to discover new keywords to enhance your chances of appearing on the results page.
We’ll also take negative keywords into account, which will maximise your spending potential and reduce the risk of paying for unqualified leads.
Bid Management Strategy
Setting up a PPC campaign is only one element of a much larger job. We’ll regularly evaluate your bids for each keyword and modify them accordingly to ensure you get the most clicks for the lowest cost.
By doing this, we’ll reduce your advertising cost and take a more dynamic approach to your Amazon PPC campaign.
We’re an Amazon PPC agency that refuses to leave you in the dark. You’ll receive regular reports, so you know exactly what’s happening with your campaigns. A digital marketing specialist will liaise with your dedicated account manager to provide valuable insights and feedback.
We can also tailor the reports, so you don’t have to wade through streams of complex information.
Our Amazon PPC Management Team Build Adverts That Hit The Target
Depending on the products you sell and your target audience, we’ll create Amazon ads that suit your needs and goals. Just like Google Ads, Amazon has a range of options so you can display your product listings in the best light.
Product Display Ads
If you want to use Amazon’s extensive customer base but prefer to sell off your website, product display ads can be a valuable digital marketing strategy. Your products will show up as display adverts on related Amazon sites, and your target audience will click on the ad, which takes them to your e-commerce website.
Amazon Video Ads
If you operate within the tech industry, video ads are central to boosting your sales. People want to know they’re investing in something that works, but video content is particularly popular with mobile users.
We’ll create stunning video adverts that capture your products in their best light and compel your audience to make a purchase.
Amazon Sponsored Products Ads
Many of our clients prefer sponsored products because they cater to someone’s exact search. When someone enters a set of keywords into the Amazon search, your products show in the results if they match the intent.
Using this technique also opens up the possibility of retargeting, encouraging your audience to purchase a product or view your entire range.
Amazon Sponsored Brands
You might remember Amazon’s Headline Search Ads, which were replaced by sponsored brand ads. Instead of focusing on a specific product, these adverts highlight your brand, including headlines, slogans and the niche you operate within.
If you want to generate more customer loyalty and build a recognisable e-commerce business, sponsored brands can showcase your products our experienced Amazon PPC agency can deliver real results.
Why Choose Assertive As Your Amazon Marketing Agency?
When it comes to PPC services, we’ve been around the block more than a few times and know how to make the most of your advertising budget. Our team of digital marketing specialists are dedicated to making sure you appear on Amazon’s search results page.
We'll Always Go The Extra Mile.
The best PPC agencies will always make the most of your marketing budget, and we guarantee that our dedication to each client means you can succeed as an Amazon seller.
You'll Benefit From Years of Experience.
We’ve helped many brands to boost their sales through the Amazon platform, and our advertising specialists know how to position your adverts to increase your product sales and make the most of your Amazon journey.
While we focus on giving your brand maximum visibility, our Amazon PPC experts will also ensure you receive comprehensive reports that detail how your audience responds to the ad copy, their behaviours and cost per click results.
Our Amazon Advertising Process
We aim to simplify things, so we will always do our best to provide a zero red tape service. We can have your Amazon marketing strategy set up and ready to generate results in a few steps.
During your free no-obligation consultation, we’ll answer any questions you might have about how we can help you and perform an audit on your Amazon product listings. A dedicated PPC specialist will also suggest how we can help you drive more sales.
If you decide you’d like to go ahead with our fully managed service, we’ll get to work on optimising your product pages and use advanced technology to look analyse other Amazon sellers and develop a plan to make you can stand out.
Implementation & Reporting
Once you agree on a strategy, we’ll get to work on creating the right adverts for your audience. Our service provides targeted Amazon SEO and uses strategic ad placement to generate more revenue.
You’ll also receive weekly or monthly reports detailing how well your advertisements are performing, whether we’ve managed to generate increased sales and maximise your ROI.
Once we have an idea of how your PPC campaign is performing, we’ll be able to provide valuable insights and suggest which adverts work best for your brand.
Frequently Asked Questions
Do you guarantee results?
We’re a skilled team of digital marketers and are confident we can increase your clicks and help you to drive forward more sales. Your budget will determine your advertisement positioning, but we will do our best to deliver the results you’d like to see.
What if I don’t have a large budget?
We’ll work with a smaller budget if you operate within a niche industry, but competitive industries might require a more extensive ad spend. When you have your free consultation, we’ll discuss how we can support you with the budget you give us.
Why should I hire a PPC specialist?
Amazon is a competitive platform for new sellers and small businesses. It can be challenging to get to grips with keyword research, choosing the right advertisement type and generate useful data. Our PPC experts know what they’re doing and can give you the head start you need to succeed on Amazon.