Ecommerce PPC (Pay-Per-Click) or Paid Search Marketing drives traffic to websites using keywords that potential customers are searching for online.
The advertiser then only pays when a user clicks their ad, which will take them through to the advertisers’ website where one of three actions can be taken:
- The visitor completes the desired action by purchasing a product or service,
- Provides their details to receive more information, or
- Leaves their details to take advantage of an offer
Advertising on Google Shopping is an inherently targeted practice that allows you to reach relevant potential customers at the exact moment they are looking for information about your products.
This can help to improve your conversion rate and generate more sales than other types of advertising. Assertive unique approach ecommerce PPC services offer you an effective and rapid means to generate leads and close sales online.
Our PPC team has years of experience in helping companies. So, you can reach out whether you want to start from scratch or need help in pivoting your eCommerce campaign for better results. We offer an attractive ROI proposition that is sure to shore up your bottom line.
Clients We Work With
Clients across the UK and Globally trust Assertive to deliver their marketing strategies & campaigns. Some of our clients include:
Want to get your eCommerce PPC strategy moving?
PPC Agency Case Study
One of our most recent marketing client case studies
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Organic Traffic
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Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
What Is A PPC Agency?
A PPC agency is an organisation that manages paid search campaigns. Advertisers are charged for this service by click. These types of ads appear at the top and side of search engine results pages (SERPs). They can be set to any preferred location or displayed “above the fold.” The advertisers will only pay each time a user clicks on the ad.
Getting Started with eCommerce PPC
Many of our clients come to us with little or no knowledge of PPC and often many misconceptions. We regularly hear things like, “I’ve heard PPC is expensive, I don’t want to pay for clicks.” However, this couldn’t be further from the truth!
PPC is highly cost-effective because you are always in complete control of how much you spend. Our system also enables our clients to receive daily updates on their analytics, meaning that they can see exactly where their money is being spent and monitor trends to adjust the budget to best suit their needs.
Ecommerce PPC enables local businesses of all sizes to show their products in response to users’ search queries, allowing them to compete alongside larger companies with more sophisticated advertising budgets for greater visibility. As such, it can be an incredibly valuable source of new customers for your small business or larger enterprise, so you must take advantage of this opportunity.
Why eCommerce PPC is Essential for Online Stores
When it comes to paid search, it’s important to understand why advertising on Google Shopping is vital for any business wanting to compete online. With more than 80% of internet users now searching for products on the search engine, it’s vital that your brand is present in these results. So, what value-add can your business expect?
A Viable Means To Respond To Competition
Effective PPC campaigns will act as a way of testing the effectiveness of your website against your competition. Purchasing PPC adverts allows you to target shoppers that are ready to buy your product, affording you the same visibility as your competitors.
Scalable Digital Marketing Solutions
Ecommerce PPC also allows you to set out what you’re selling, who you’re selling it to, as well as setting a favourable advertising budget. Therefore, advertisers can scale their monthly marketing budget based on the inventory in stock, the success of the advertising campaign and the availability of funds.
Covering All Your Bases
A good PPC campaign implements extensive keyword research and analysis, precise targeting and placement of ads on Google Ads, Bing Advertisement & Yahoo, which are all monitored daily for optimum performance. The results you get from the Ecommerce PPC service should be quantifiable, measurable and very impressive.
Rise in Google Ads and Other Search Engines with Ease
The best Ecommerce PPC management services always take into account the advertising company’s needs when designing strategies for particular campaigns. It is prudent to consider performance data when determining exactly what the customers are looking for, as it helps build a targeted strategy that will increase search engine rankings while decreasing the cost per acquisition.
Getting More Web Traffic and Converting It into Sales
PPC (Pay-Per-Click) ads are especially important for ecommerce stores since they make it easy to get high-quality traffic without investing in SEO (Search Engine Optimization) or other efforts. The truth is, PPC traffic often converts at a higher rate than organic search results because you’re targeting customers who are actively looking for your product. This means they may be closer to buying than someone searching “boots” and coming across your site as one of their organic results.
Cost Savings
PPC typically costs far less than traditional paid media such as TV commercials, print ads, and radio spots. Many ecommerce store owners are surprised when they see the amount of money they can save by paying for PPC traffic through platforms like Google Adwords or Bing Advertising.
Of course, you should avoid spending more money on adverts than you’re making from online sales. Considering that organic website traffic isn’t enough to make most stores profitable, you need every advantage you can get, especially with PPC campaigns. Overall, a PPC campaign offers you sophisticated targeting capabilities, which reduces the cost per customer acquisition.
Greater Awareness Online for Your Products, Services, Brand or Company
Assertive Media runs Google Shopping campaigns to promote your products. We can help you show up in a range of places across the web, including advertisements on Google searches and Google Product Search itself, where potential customers will already be looking for something you have to offer. This way, PPC advertising enhances your brand visibility and brand awareness.
Real-Time Statistics
PPC campaigns feature tracking links and detailed reporting, which tell you exactly where your ads ran, how many times they were clicked, the keywords that generated the search traffic, and more. You can use this data to refine your marketing message and improve future campaigns.
The Assertive Approach to Ecommerce PPC Management
At Assertive, our prime directive is to ensure that every penny you put into your digital marketing initiative translates into profits. Unlike other Ecommerce PPC agencies, we look into maximising the effect of every aspect of your digital shopping campaigns.
This includes strategic Google Ads search integrations, cost-effective Google shopping PPC ads, SEO consideration, embedded social media advertising and even clickable image optimisations.
Here are some of the Pay Per Click services you can expect from our Ecommerce PPC company:
Setting Out Clear Ecommerce Goals and Deliverables
Our Ecommerce PPC services kick off with a free no-obligation consultation. During this process, our expert teams will audit your web presence and previous marketing campaigns. This measure allows Assertive to get a clear picture of your current posture.
The key to effective PPC is marketing your products to shoppers that need them. Facebook ads and Google Ads rank as the best channels for engaging your audience. But, they are not the only ones.
Platforms like Bing ads, YouTube advertising, video ads and others can also help you capture more qualified traffic. Our dedicated team can help you identify specific demographics and where to place shopping ads. We’ll also help you optimise your social media presence and your email marketing strategy to optimise your ROI and create more revenue for your business.
Control over Your Google Ads Account
Transparency and a strategic approach to partnering with clients are some aspects that set Assertive apart from any other digital marketing agencies. That’s why we set up your Google Ads Account, optimise it to rank high on the best keywords, then hand it over to your company.
Google Shopping Ads
Our Ecommerce PPC experts know all the tricks your company needs to feature prominently on the Google shopping section. We offer cost-effective and sustainable strategies that turn casual web traffic into actual sales.
We also leverage Google’s new and exciting free and fast shipping. Google shopping ads and Google fast and free delivery highlight shipping costs and how fast your customers can expect delivery.
This feature adds a 2-day shipping display on Google search tabs for all shopping ads that qualify. With that, your target customers are not burdened by hidden costs when deciding whether to make a purchase. Putting such frameworks in place translates to more conversions, which will increase sales; and thus, increase revenue!
PPC Ads Remarketing
Your company’s inability to monitor and adjust your ads restrains the efficacy of your digital marketing initiatives. Our PPC remarketing strategy gives control over these and other aspects. We do this by enabling data trackers and cookies that track all your site visitors.
That way, your target audience sees your clickable image ads while browsing other websites. Once they click the link, they are brought back to your website, where they can continue shopping.
Creating and Managing Ads
Creating shopping ads that can convert is not an easy task. The right strategy revolves around targeted search engine queries, clickable images and other components for organic results. We’ll also help you navigate bidding strategies, Inventory ads and other integral components.
Why Choose Assertive As Your eCommerce PPC Agency?
“Our PPC Experts have over 18 years experience delivering PPC strategies.”
We have experience in running Ecommerce PPC campaigns for various industries, including sports, financial companies, travel, tech, legal, and many others. We have helped thousands of ecommerce stores to improve their sales and ROI through our PPC (Pay-per-click) and Google Ads services, and we can help you do the same. Here’s why you need Assertive as your Ecommerce PPC agency.
Our Proven Track Record
We’ve been in the game since 2007 and can boast of the best digital marketing team in the UK. Our specialists know how to work your website and social media into a raging ecommerce marketing machine! We are experienced, and our diverse range of other services has helped us build a strong reputation in the industry; we are always looking for new ways to help our clients get ahead of their competitors. Whether this means refining existing campaigns or increasing the ROI on paid search, we strive to ensure that every one of our clients enjoys success and profitability with Assertive Media.
Free Consultation and Transparent Pricing
Unlike other agencies, we don’t push solutions you don’t need. Our services start with a free no-obligation consultation. Here, we perform an audit of your marketing means and put a dedicated PPC account manager on task after ironing out all the details. The price you pay afterwards for click advertising on Google Shopping varies depending on the type of campaign you want to run but typically works out much cheaper than other forms of online advertising.
Strategic Approach
Before setting out to do the work at hand, we work on the most effective strategy for helping you reach the top. We’ll optimise all your product pages using advanced solutions. From there, you’ll have all you need to scale up or down from an ecommerce standpoint.
Implementation & Reporting
Our team gets cracking on creating the best adverts, supportive content and ad placement initiatives. This revolves around streamlining the integral SEO components of your Ecommerce PPC advertisements. We communicate with you every step of the way, including providing weekly reports to show our progress and results.
Compliance
We ensure our accounts and ads comply with AdWords policies (ensuring that your account is not closed for breaching these). We can help you set up website integration if it is necessary. Campaign set up, and management is done by our professional team consisting of certified experts who understand how each industry operates so we can speak.
Our SEO Brands
What Results Can You Expect?
The key metrics to monitor at all stages of your ecommerce PPC marketing are web traffic vs Conversion rates. This may vary depending on:
- The efficacy of your marketing campaign
- How much you’re willing to spend
We’ll guide you through various budgetary and scheduling plans to make this easier. And we’ll monitor your web traffic and evaluate how many people buy your products. This will help us amend the campaign strategy to ensure optimum returns.
How Much Does Hiring a PPC Agency Cost?
A lot of people ask us, “how much should I pay for PPC?”
This is something that can only be answered on an individual basis. However, you should never forget that you are in complete control of your campaign, and the Assertive team will provide daily analytics so you can monitor ROI at all times. The Assertive team will also optimise your campaign according to your monthly ad spend allocation.
Are You Ready to Grow Your Ecommerce Business Through Pay Per Click Services?
Our philosophy is the same as yours: we believe that an ecommerce business is only as good as its web presence. We work closely with you to establish a solid online presence and then create a powerful marketing strategy that will help your website grow rapidly.
We can’t promise that our service will increase your sales by 50% in one week, but we can tell you this: Assertive Media Agency offers fully transparent PPC services; we ensure your satisfaction before and after each campaign (24/7 support); and we provide you with useful reports on the progress of every initiative. If you would like to increase return on investment through intelligent ecommerce PPC management, contact us today!
