Assertive – The Only Google Ad Agency You Need.
With so many businesses, brands and organizations having a presence online, it’s easy for potential customers to get lost in the crowd.
That is where Google Ads come into play!
A campaign ensures that your business reaches out exactly when they need you most by giving you control over who sees what messages via targeted demographics or search terms shoppers use before clicking on any ads which may appear while browsing sites like Facebook or Twitter – not only does this increase awareness among those interested but also helps build trust between company officials/representatives vs fake reviews from unknown sources (rumours).
Our Clients
Assertive works with medium/large brands including global brands. Here are just some of the clients that have chosen to work with Assertive on digital marketing campaigns.
Want to get your Google Ads Management Service moving?
Google Ad Management Case Study
One of our most recent marketing client case studies
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Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
What Are Google Ads Management Services?
Google Ads is a digital marketing solution that gives you a broad range of advertising tools to reach a relevant audience, turn them into new customers, and increase sales. Google Ads is commonly referred to as PPC (Pay-Per-Click) and was formerly Google AdWords.
Google Ads lets you promote your business to people searching for what you offer. When you set up an ad, Google targets your ads based on certain criteria that you choose.
For example, based on keywords that are related to the goods or services that your business offers. Then people who search using these keywords can see your ad when they browse Google Search Results pages, the Google Content Network, and other popular websites in the Google Display Network.
A Google Ads agency offers Google Ads management services, including creating a results-driven Google Ads campaign, creating killer ad copy, and ensuring that your Google Ads account remains ahead of the curve in your industry.
Google Ads are the way to go for businesses looking to capture a customer’s attention.
With so many brands and companies online, you need an edge over your competitors when marketing yourself!
A Google Ad campaign will ensure that potential customers see only what is relevant about your business – at just the right time in their browsing experience.
With many brands and businesses creating a presence online, you need an edge over your competitors to grab the attention of potential customers. A Google Ads campaign ensures that your business reaches the right audience at the right time and with the right ad copy.
While search engine optimization increases your organic search traffic over a period of time, Google Ads campaigns increase paid traffic. While SEO takes time to give you results, Google Ads give you results over a short period of time.
Google Ads help you boost certain products strategically. For example, a clothes company could boost the sales of warm clothes during winter using Google Ads.
However, Google Ad campaigns are not a substitute for search engine optimization. Both strategies should be used concurrently to increase brand visibility on search engine results and boost sales.
Assertive is an experienced Google Ads agency that helps you run a profitable Google Ads campaign to increase your traffic, drive leads, boost sales and build brand awareness.
What Is Included in Assertive Google Ads Management?
Keyword Research
The right keywords are an integral part of ensuring the success of your Google Ads. Our expert PPC team will conduct keywords research in line with your business to ensure that your ad performs well by using highly relevant keywords.
Additionally, we also identify and utilize negative keywords to ensure that your Ads only appear to people specifically looking for the product and services you offer. This is important so that you’re not utilizing your ad spend on leads that will not materialize.
Competitor Ads Analysis
You need to know your competition’s strategy in order to outbid them on Google Ads to reach your target audience before they do.
As a Google Premier Partner, we can conduct a comprehensive analysis of your competitors’ Ads. We conduct keyword research to know what words they use to help you outperform them in the PPC campaigns.
Campaign Setup
Google Ads can be dynamic, and businesses use them for different business goals. For example, a new business might first want campaigns that increase visibility, while an already existing business might focus more on conversion rates.
As a Google Premier Partner, we fully understand how different Google Ads campaigns work, so we provide useful guidance on the appropriate one for your business.
In addition to creating or revamping your Google Ads account, we will help you set up your Google Ads campaigns regardless of the requirements. Whether you need search advertising or need to supplement it with YouTube Ads, shopping or app Ads, our PPC experts will get the ball rolling.
Ad Copy Creation
For Google to prioritize your ad over your competition’s and place you in front of your target market ahead of them, you need to have a quality ad.
Our PPC specialists are well-versed in creating ad copies that factor in relevance, usefulness, and appropriate website links to increase the quality score. Our ad copy will boost your ad’s performance, thus giving you more leads and conversions.
Conversion Tracking
With PPC, conversion tracking is a key component. Unlike other forms of digital marketing, with PPC ads, you only pay when someone actually clicks on your ad. We have conversion rate tracking tools that give detailed reporting on the ad performance.
Conversion tracking helps us determine appropriate measures to enhance the performance of the ad campaign. This could include using Google Display Network or increasing the ad spend to help reach the target market.
Landing Page Setup
It’s counterproductive to have an excellent ad copy that’s grabbing the attention of the relevant market, only for them to come to your website and find an unimpressive page. You lose out on online sales because your page is not converting potential customers into new customers.
We ensure that your landing page isn’t derailing your Google Ads campaign by helping you create a great landing page on your website. Our PPC experts will help create a landing page that has concise text, appropriate visuals and a persuasive call to action that seals the deal.
Campaign Management
Our PPC management will work closely with your business throughout the whole campaign. We walk you through Google Ads campaign goal setting and setup, and we provide a monthly report on the campaign’s progress.
We understand that the performance of Google Ads is affected not only by the quality of the ad copy but by seasonality, fluctuation of auctions and the competition’s Google advertising campaigns.
So, it’s important to conduct a monthly analysis to determine the appropriate measures to boost performance. We provide a detailed report to help guide on whether to increase the monthly budget for the ad spend. The report could also indicate a failure of another element, such as landing pages or keyword usage.
Campaign management is also useful for businesses that are running multiple Ads. We help you optimize your advertising budget for the Google Ads campaigns to ensure you get returns on your investment. We also keep track of all your campaign data.
Why Choose Assertive?
“Our PPC Experts have over 18 years experience delivering PPC strategies.”
With over 12 years in digital marketing, Assertive has worked with dozens of businesses across the UK, Europe and the world. We have a vast knowledge of campaign strategies that deliver results for our clients. That’s why our Google Ads campaign management guarantees to:
- Increase your ROAS (Return on ad spend) while cutting your costs
- Increase your traffic, gain more leads and boost sales
- Improve conversion rates
- Intelligent PPC reporting
- Return on investment focused on revenue
- Improved user experience with our A/B testing
Our SEO Brands
How Do You Benefit From Google Ads?
Increase Sales
With our Ads campaign strategy, your Ads will ensure that your sales increase through online, over-the-phone, and in-person sales. The Ads are not limited to increasing your online sales but also cater to businesses with physical stores. Your ad copy could include extensions like your phone number and location if your Google Ads agency deems these important to your campaign to increase your sales offline.
Increase Website Traffic
Get the right kind of traffic on your website using Google Ads. Google Ads cast your net in the part of the sea with fish instead of tossing your net just anywhere in the hope of catching fish. Your Ads appear to interested people; thus, you get quality traffic redirected to your website.
Increase Visibility
Google Ads help you increase brand awareness by helping you reach a wide audience or maximizing exposure. Our PPC specialists help businesses create ads and campaign strategies that increase the visibility of businesses, certain services and products to reach the appropriate audience.
If your business goal is to maximize exposure to a certain demographic, we tailor the campaign to ensure the maximum reach of the specific target group.
Influence consideration
Unlike other forms of digital marketing, Google Ads enable you to reach potential customers while they are actively searching for an item. This gives you a better chance to influence their decision making. While the customer may already know about your competitor’s product, a better price margin or functionality of your product could nudge them to choose yours.
While with other forms of advertising, a person may see your ad and forget about your product because they were focused on something else, Google Ads put you in a customer’s face as they decide on a similar product. All you need to do is create an ad copy that helps them decide to buy from your business and not the competition.
Frequently Asked Questions About Google Ads Management
How Do Google Ads Work?
Google Ads are a form of search engine marketing that are designed to reach potential customers as they conduct a related search. They offer a paid search solution to businesses looking to reach specific target markets faster than SEO.
Billions of people conduct searches off Google since it’s the top-ranked search engine; Google Ads place your ad next to the search results for consideration by a relevant audience. Your Ads appear to people who are searching for the exact or similar product or service. Therefore, you have better chances of getting more traffic, more leads and increasing online sales.
Why Do I Need the Services of a Google Ads Agency?
You could create your own Google Ads account and run a campaign. However, an effective Google Ads campaign requires help from professionals. Although you pay per click, PPC experts like Assertive ensure that you are gaining the most from an Ads campaign without spending too much. They also utilize Google Analytics, have the latest industry news to help with your keywords, and better understand how Google works to better rank.
What kind of PPC management activities are undertaken?
If we wrote everything included we’d struggle to fit the content into this page. Typically we do everything from split testing Google Ads bid strategies to Google ads scripts, semi automation, new responsive search ads, dynamic landing pages, A/B tested landing pages, Google optimize experiments and much much more – basically, we rock when it comes to professional PPC management.
Typically we’ll
- Build high level single keyword adgroups (SKAGS)
- Create highly targeted ads with landing pages
- Run A/B tests and personalisation
- Utilise all ad extensions
- Build out negative keyword lists
- And lots more
How Much Does Google Ads Management Cost?
Although pricing structures will vary depending upon the client’s industry, location and current standing, it’s helpful to be aware that effective Google ads management campaigns are not cheap. Our management fees vary depending on the company’s size, complexity, and the PPC campaign’s objectives.
Ideally, we work with companies whose minimum monthly PPC spend is £5000. Once you request an appraisal, we are able to assess your campaign needs and give an exact quote. We focus mainly on medium, large and corporate businesses. Assertive works with businesses in various industries, including eCommerce, government, gambling, healthcare, travel, finance, marketing and retail, among others.
How Soon Do I See Results?
With PPC, it’s possible to see an increase in traffic and sales in the first month once you have live Ads. However, the first month of the Ads campaign is primarily used to design the campaign and identify key areas that will aid in the performance of the Google campaign.
How Do I Know the Performance of the Google Ads Campaign?
We provide a detailed report of the campaign’s progress every month. However, in case you feel you need a performance analysis before the end of the month, our tracking tools can generate timely campaign data. We take you through your campaign’s clickthrough rate and conversion rate while providing feedback on each metric.
Choose Assertive Today
Assertive Media provides professional Google ads management solutions designed to suit the needs of businesses from all types of backgrounds and industries.
We offer a complete end-to-end service that includes everything from ad campaign creation to optimising and tracking through detailed reporting. This means that our clients get more time freed up for running their business while we handle the day-to-day operations required for online success.
We have delivered high performing PPC campaigns for many clients in the UK, Europe and the world.
Additionally, we also offer related services, including Google Display Networks Ads, YouTube Ads, Google Shopping Ads, App Ads, Bing Ads, remarketing and improving your ranking in organic search results through SEO. We also offer copywriting services to ensure your website ranks highly on any search engine.
To get started on your Google Ads, all you need to do is contact us for an appraisal. We shall evaluate your campaign needs, send you an exact quote and then we can get started.
Forget other agencies; we shall walk the advertising journey with you, answering all questions, providing relevant feedback while ensuring that you get a return on your investment.
Let’s Talk
Let’s discuss how we will setup & manage your next Google Ad campaign…
