- Are you looking for an international PPC agency that can increase your brand’s presence online?
- Do you need help with expanding into global markets;
- Or are you looking to grow your current eCommerce conversion rates across multiple languages?
- Are you paying too much for ads that aren’t converting well;
- Or are simply ineffective at reaching target customers, generating leads, and boosting revenue?
If so, our international Pay Per Click management services might be the solution. We have helped businesses just like yours reach millions of highly qualified consumers through our unparalleled approach to paid search advertising. Utilize our tools and expertise to create ads and deploy them to the right potential customers in new markets. Maximize your ad spend while maximizing your return on investment with our PPC services.
Upscaling your business feels like the natural progression once you have conquered the market share in your country. International PPC is a good tool to widen your influence globally. It gives you the opportunity to leverage Google Ads to reach the right target market ahead of other new entrants in the same market as well as existing competition in the country.
Assertive has helped dozens of international companies create a digital presence and boost sales in foreign countries. With a team of digital and PPC advertising team, our clients enjoy our PPC management services that ensure success in international markets.
Want to get your International PPC Campaign moving?
PPC Management Case Study
One of our most recent marketing client case studies
Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
Grow Your Business With International PPC
As the world continues to be more integrated through technology, businesses are no longer limiting their reach to one country or region. In addition to using SEO in your international marketing strategy, you need international PPC campaigns to help you reach your target market faster. International paid-per-click campaigns are tailored to meet the preferences of the customer base in the new market.
A PPC agency helps a business create a PPC strategy that yields success. At Assertive, we help your business expand to a global scale. For businesses venturing into new markets like South East Asia, Europe, Middle East, Africa, or the US market, we will help you with your PPC management.
Let Assertive Manage Your International PPC
People often think that Google Shopping ads are the same as other Google PPC campaigns. However, although Google offers both types of advertising, they have several differing aspects.
Google ads rely on keywords bidding to rank highly on search results. For example, if a customer is looking for a Volkswagen Golf’s brake pads, the seller will bid for keywords and key phrases like VW Golf brake pads, offer and other relevant words and phrases.
You need to know several ways in which a consumer would conduct a search when looking for your products. Over the course of PPC campaigns, ecommerce businesses change the bidding strategies to maximize reach.
Traditional search ads also use targeting to boost their performance. You could set the ads to target users from a certain region or certain demographics. Upon a Google search of a product, Google ads place the text ads at the top of the search results page with a tiny disclaimer that it’s an ad. The ad will contain the text information that you included in the ad copy.
Google Shopping ads can be described more as an image-based ad accompanied with the product details.
To set up a Google Shopping campaign, you need to upload product data to the Google Merchant Centre. Product data includes an image of the product, price, seller details, shipping details, availability, special offers, among other relevant information.
Instead of using keywords as a bidding strategy to determine which ad to display to customers, Google uses product details and Google customer reviews to determine which product is most relevant to the user.
Customers provide honest feedback and give review stars for products voluntarily, which helps determine the credibility and relevance of a product. However, similar to pay per click ads, you only pay for your Google Shopping ad when a user clicks on the link in the ad.
Customers in different world markets behave uniquely, so you need to account for these peculiar aspects for your international PPC campaigns to be successful.
We use a localised approach for your paid search campaign and target new customers in a certain region.
Landing Page Optimisation
A landing page can be the online equivalent of your salesperson closing a deal for your business, so you need to make sure it gives you exceptional performance.
We customize landing pages to account for the cultural differences of the people in the new market. Our team utilizes appropriate language in line with the native speakers in whichever industry.
Keyword Research and Market Research
When it comes to digital marketing, you can’t apply a one-size-fits-all approach. You need a localised approach to be able to reach the target audience. That’s why we conduct both keywords research and market research before formulating an international marketing strategy.
Entering new markets requires you to create ad copy that appeals to native speakers, which is why we’re well-versed in multilingual PPC. We’ll help you create ads that align with the overall international strategy in the target countries.
We also conduct market research to better understand who is looking for your services and products and exactly what they are looking for to capitalize on that. Have a better understanding of the prefered methods of international pay in the new market so that you don’t lose leads at the point of conversion.
International PPC Campaign Management
Handling a PPC campaign can be hectic without the extra work involved in international PPC advertising. Whether you want to enter multiple global markets or just one, we’ll manage the PPC campaigns for you.
Our international PPC services expert will help you optimise search engines using both Google ads and Bing ads. We’ll track your conversion rates on click campaigns and provide detailed reports from a single point of contact. We’ll assess the performance of your international campaign and pinpoint areas that would improve conversion rates.
We’ll optimize your landing page to reach potential customers in the foreign country to create a loyal customer base. We also constantly evaluate your international PPC strategy to ensure you get a return on your investment.
Why Do You Need International PPC?
International PPC helps you enlarge your business to a global scale. With a well-coordinated and strategic paid search plan, you can reach the right clients.
While SEO aids in the greater international advertising strategy, it can take a while to reach potential customers in a new market. This is where you use PPC.
International paid per click ads help you reach a wider audience of relevant clients faster, thus helping you achieve your scalability goals.
Country Specific Paid Search
There are two main PPC targeting approaches where you can either target the audience or the content. Different markets have specific habits while interacting with search engines.
They use certain keywords while searching for information. International PPC helps you tailor your ads to fit the clients in a specific country.
Landing Page Localisation
Let your landing pages work for you by localizing them to communicate clearly and concisely to the clients in the country.
Optimize the landing page to highlight the key areas that customers in a specific country care about to convert them into your loyal customers.
Global Brand Exposure
Once your website becomes popular across the globe, you will receive loads of international traffic, which eventually leads to brand recognition and acceptance in foreign markets too.
We all know that Google is the biggest search engine with billions of searches every day. When advertisers are targeting international audiences, they can get better ROI due to the increased number of potential customers who are actively looking for products or services online at any given point in time.
Our SEO Brands
Contact Us Today For International PPC Campaigns
We have been in the digital marketing industry for over 10 years. As a trusted Google Partner, we deliver high-performing PPC campaigns across the UK, Europe, and the world. We have experience in multilingual PC, Google Ads, Bing Ads and all related PPC services.
We also provide SEO services for businesses in international markets to increase organic traffic and sales. Are you looking to take your business to the next level? Contact us for an appraisal, and we can evaluate your PPC needs in the new market and provide a bespoke quotation. Let us help you today by making us your PPC agency of choice. You’ll never have to worry about running your Google ads or Microsoft account.