Get Content in Front of Your Target Audience
We help businesses who want their content to reach their target audience to help drive brand, product or service awareness. With strong omnichannel marketing experience, we’re able to help clients get their content in front of the right audience.
- Get content to end users quickly
- Drive higher quality inbound traffic
- Distribution via SEO, Social, Paid Social, PR, E-Mail & Video
- Bespoke, niche relevant content marketing strategies
- Build brand & product/service awareness
- Drive ROI with new Leads, Sales, Signups
We help companies to:
- Drive brand awareness in Search / AI Search
- Generate more leads, enquiries, sales & signups
- Get more value driven proposition from content
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
Content Marketing Could Be Growing Your Business
Whether your selling a product or promoting your services content marketing should be at the forefront of your digital marketing strategy. Content marketing gets YOUR content in front of the people who are looking for what your business / website has to offer.
You could say, content marketing is the interplay of AMAZING, audience focused content with the appropriate digital marketing channels to distribute it.Â
Your content HAS to stand out, this comes first because in todays day and age people like to consume shorter form content quicker.
We see explosive stats in terms of short content consumption over traditional longer form content, therefore, you need a content marketing agency that helps not only with the marketing side of the equation but also reviewing content pre-distribution.
So, you might be asking what is content marketing?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract, engage, and convert your target audience.
Rather than just pushing sales messages, it’s about building trust & authority through content that answers real questions, solves problems, or supports decision-making at every stage of the customer journey.
From SEO driven blog posts and landing pages to thought leadership pieces and downloadable resources, content marketing helps position your brand as a credible, go to source ultimately driving more qualified traffic, leads, and long term growth.
When done right, it supports every digital channel, from search and social to email and PR.
That’s why you should choose an agency like Assertive as your content marketing agency.
Why Content Marketing Matters?
We’re seeing a global paradigm shift in how people are finding answers to questions, looking for products, finding services & more.Â
AI is disrupting global markets, but, fundamentally, all digital marketing routes that are used by your target audience should be capitalised on.
Your brand, business, product offering should be visible across all search & content channels.
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The way people discover products & services is changing
More people are using AI search to find products, services & answers to questions that may lead a consumer on to convert at a later date. AI content marketing is becoming increasingly important at search behaviours shift in response to emerging tech.
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It reduces reliance on single marketing channels
A lot of marketing traditionally relies on 1 or 2 marketing channels such as PPC or SEO. But, as any seasoned marketer will know, relying on a narrower pool of marketing channels increases exposure to risk i.e. SEO / algorithm related traffic losses.
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It helps your content appear in AI driven search
Effective content marketing services create a broader awareness that may help with being cited in AI search. More prominent brand, product & service awareness increases the probability of being cited in AI search including chatGPT, Perplexity, Gemini, Claude, DeepSeek & more.Â
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Leads/traffic/clicks are MORE likely to be qualified
Content marketing helps to drive the USP & bolster consideration before the user gets to your site, so through traffic is likely to be of higher quality & more likely to enquire/purchase/sign up.
Our Content Marketing Services
We offer a simple, integrated set of content marketing services that can be provided in isolation or as part of a broader content marketing strategy. If you would like more information, please get in touch & a member of the team will be happy to assist.
Strategy Development & Content Planning
We work with you to define clear content goals and build a structured plan that aligns with your audience search intent and business objectives helping you stay consistent and focused across channels. We’ll perform a target audience / market analysis, identify needs & help to build a content plan that tackles wants, needs, pain points, problem + solution.
Content Creation
We produce premium quality content designed to engage, rank & convert including landing pages, articles and in depth pillar pages all tailored to target the right keywords and user intent. Our team will also focus on creating content that users & LLMs can consume where overall performance and visibility are likely to be enahnced. Â
Short Form Content
Working with clients, our team helps with the production of short form text & video content that is designed to engage & convert. Short form content typically includes answer based content that’s more likely to be cited in LLMs & Google AIOs as well as short form video content for Youtube, TikTok, Instagram Reels etc.
Thought Leadership & Storytelling
Thought leadership & storytelling content is great for building brand & helping users to understand how your business/brand solves problems, provides solutions behind storytelling. We help businesses to craft the right types of thought leadership & storytelling content.Â
Content Repurposing
We take your existing content and adapt it into new formats like video graphics or social posts to extend reach increase engagement and get more value from every asset
Content Promotion & Distribution
We amplify your content through targeted outreach social media and relevant platforms to ensure it reaches the right audience and drives meaningful traffic
Social Media Distribution
Once the appropriate content has been crafted/created it will be ready for social distribution. Using social media marketing strategies we help get content out via organic and paid channels within social including Facebook Ads, Youtube Ads, TikTok Ads & more.
Digital PR Content Distribution
We offer digital PR services which allow us to help get carefully crafted content distributed to relevant journalists for mainstream publications. This will increase the reach of social content & ultimately help towards driving more qualified traffic.
SEO Services
Content marketing services wouldn’t be complete without an SEO strategy. We help get your content indexed, ranking & converting from organic traffic. We ensure all content is tagged up with the appropriate structured data/schema, we maximise E-E-A-T and help your content go further organically.
Content Optimisation for LLMS / AIOs
At Assertive, we’re spearheading inclusion in AIOs with ongoing SEO testing so that we can look at how brand/product/service citing works. We help businesses with their AI endeavours by getting content cited at various stages of a users search from research to direct BOFU content.
Content Marketing & AI/LLM Inclusion
Content marketing helps to build awareness, which, undeniably will play a part in the discovery of your offering for LLMS / AI search. We help businesses craft the perfect content marketing strategy that enables/enhances improved LLM / AI search visibility.
This is important, simply because the world is seeing a paradigm shift in search behaviours thanks to the evolution of artificial intelligence.
Traditional search meant users having to spend time combing through search results to find what they want, but, with the evolution of AI, users can get personalised content delivered to them.
There’s NEVER been a more important time to have a carefully crafted content marketing strategy that takes this into consideration.
We help you appear where your buyers are digesting content and not just where they’re looking.
- We help craft content strategies that are mindful of LLMs/AI
- Enhanced content distribution improves discoverability for LLMS
- Digital PR creates links to content that strengthen association & trust
- We help businesses gain referral traffic from AI, LLMS & Social
Content Marketing: Frequently Asked Questions
What is a content marketing service?
A content marketing service is a professional solution typically offered by an agency or freelancer that helps businesses create, publish, and promote valuable content to attract and retain a clearly defined audience.
Content marketing services are designed to drive measurable business goals such as brand awareness, lead generation, and customer loyalty by delivering consistent, relevant and engaging content across channels like blogs, email, social media and general content production.
By aligning content with your audience’s needs and search intent, content marketing services support organic visibility in search engines, nurture customer relationships, and ultimately drive profitable actions.Â
We Don’t Just Market Content, We Create It.
Marketing content is one thing, but creating it is another. Both need to work in unison to work properly. Marketing sub-parr content will often not work or at best be ineffective. So, at Assertive we decided to do both, we create content that your target audience will love, will engage with & may use in their purchasing/enquiring decision making.Â
- We create compelling content tailored to your target audience
- We research & identify problem/solution for content ideation
- We craft compelling content across text, image & video
- We tailor content to fit social platforms & distribution
- Amazing content then goes through content marketingÂ
- Receive more traffic, brand awareness, sales & ROI
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
Assertive delivered on their word when it comes to content marketing
Assertive helped us to promote our electric scooter subscription service to help drive up numbers in what is a saturated market.Â
The concept of scooter rental is based on ride sharing, however, we offer scooter subscriptions where a user gets to rent a scooter month by month.
So naturally this was going to be a challenge. Assertive helped with content creation, they did a great job. They worked on content distribution and helped to drive up subscriber numbers. Overall we saw a reduction in CaC as a result and were very pleased will the results.
We wouldn’t hesitate to recommend them.
David H – Unagiscooters.com
Our Content Marketing Team
Meet the team behind your next content creation / content marketing campaign.
Our team prides itself on producing high quality work that drives real results for clients.Â
Daniel Foley Carter
Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.
Nely Mihaylova
Nely is one of our core outreach team responsible for outreach, communications management and stakeholder management. Nely has over 10 years experience in the digital marketing industry and has been with Assertive since 2014.
Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.
Hassan Usmani
Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.
Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.
Taylor Hayes
Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.
Content Marketing:
How it Works
Initial Research.
The initial research phase of a content marketing service lays the strategic foundation for everything that follows. It typically involves a thorough understanding of the your business goals, target audience, industry landscape and competitive positioning.
This includes analysing existing content performance, identifying content gaps, assessing keyword opportunities, and reviewing audience behaviour across channels. It also involves studying competitors to understand what content resonates in the market and where differentiation is possible.
By the end of this phase, the goal is to have a clearly defined content strategy frameworkcovering personas, content themes, channel priorities, and digital marketing targets that guides content creation and ensures all efforts are aligned with measurable business objectives.
Content Ideation & Strategy.
Once we’ve completed the initial research phase we’ll have a clear understanding of the target audience, business goals, and competitive landscape, the next phase is content ideation.
This is where our creative team get involved, typically this involves brainstorming and planning content formats, topics, and themes that will align with the intended audience and align with specific stages of the customer journey.
At this stage, we map out content types such as blogs, guides, videos, case studies, infographics, or social posts and match them to the most effective distribution channels, whether that’s organic search, email marketing, LinkedIn, YouTube, TikTok or paid media.
We also consider evergreen vs. timely content, repurposing opportunities, and how each piece contributes to brand authority and lead generation. Every idea is shaped by intent, designed for maximum engagement, and prioritised based on potential impact, ensuring the content plan is both strategic and actionable. industry landscape and competitive positioning.
This includes analysing existing content performance, identifying content gaps, assessing keyword opportunities, and reviewing audience behaviour across channels. It also involves studying competitors to understand what content resonates in the market and where differentiation is possible.
Content Creation.
With the strategy and content plan in place, the next step is content creation. This is where ideas become assets for your business. The team at Assertive works closely with experienced writers, designers and media specialists to produce engaging, premium quality content that speaks directly to your audience.
Whether it is a long-form article designed to rank for valuable search terms or a short-form social post crafted for engagement, every piece is created with purpose.
We ensure your brand voice is consistent, the messaging is clear, and the content is optimised for both users and search engines. From landing pages and blogs to visual assets and thought leadership pieces, we create content that not only looks good but delivers measurable value to your business.
Content Distribution
Once we’ve gone through the previous processes of research, ideation and content creation we begin the content distribution phase. Based on our research, we’ll have the distribution planned out, this means a clear plan that covers content for each specific channel, the channels involved, paid spend allocations & setting up measurement tracking for impact analysis/reporting.
Deployment of Content for SEO
Any content destined for the website will ultimately be optimised meeting all end user intent criteria, E-E-A-T etc. Content will be indexed & tracked for impact. This will cover everything from problem/solution content through to top of funnel / bottom of funnel content designed to convert.
Paid Social Campaigns
We’ll get relevant content up and ready for paid social campaigns to meet various objectives from awareness campaigns through to ROAS/CPA/CPC bid strategies to drive conversion. Across Facebook Ads, LinkedIn Ads, Twitter Ads & other docial platforms, we’ll launch and run campaigns to meet target objectives.
Stronger Rankings, Traffic & Revenue
Better quality links will support a domain in such a way that it’s more likely to benefit from higher average positions. More traffic increases the probability of conversion leading to a higher return on investment. Good SEO is all about driving good, strong return on investment.
Digital PR / PR Services
We’ll also distribute relevant content types out over various digital PR channels & through journo outreach. Using our crafted campaign methods, we help get awareness & offering content out to relevant journalists. We help secure media placements that helps to drive awareness, engagement & relevant traffic.
Frequently Asked Questions
What do content marketers do?
They plan, create and distribute valuable content to attract and engage a target audience, with the goal of driving leads or sales. Typically content marketers focus more on distribution over creation but may provide content briefs for what’s required as part of a content marketing campaign.Â
How to start content marketing?
Start by defining your audience, setting goals, researching topics, creating valuable content and distributing it across relevant channels.
Starting content marketing begins with defining clear business goals and understanding who your target audience is. The first step is research & gather insights on what your audience is searching for, where they spend time online, and what kind of content resonates with them.
Next, develop a content strategy that outlines your objectives, key messaging, content types, and channels you’ll focus on.
From there, build a content plan that includes a publishing calendar and prioritised topics based on SEO opportunities and business relevance.
Once your plan is in place, begin creating high quality, valuable content tailored to your audience’s needs, and publish it consistently.
Track performance using analytics tools to measure what works and refine your approach over time. Content marketing is not a one off task but a long-term investment in building trust, authority, and customer relationships.
Is content marketing paid? or can it be done for free?
It can be both. Content creation is often organic but paid promotion can help amplify reach.
Does content marketing actually work?
Yes, content marketing works when it is done properly by people who have experience.
Businesses that invest in good quality content that’s tailored to their audience’s needs often see long term growth in brand visibility, website traffic, and customer engagement.
Unlike short term tactics, content marketing builds trust and authority over time, helping to attract and retain customers throughout the buyer journey.
It also supports SEO by improving rankings for relevant search terms and increasing organic traffic. While it may take time to see results, especially in competitive industries, content marketing is one of the most effective ways to generate leads, revenue as well as brand awareness.
