Google Penalty Removal

A Google penalty can impact your business growth, damage your reputation and leave you severely out of pocket. But you don’t have to put up with them. Assertive offers Google penalty recovery services that give your website a new start – and make it better than ever before.

Google Penalty Removal & Recovery


Don’t Let a Google Penalty Hold You Back. We Can Help You to Move Forward.


When it comes to Search Engine Optimisation, most people want to achieve high rankings on Google because it’s the world’s most popular search engine. With a 92.5% market share (Statista), it’s vital that you make an effort to impress Google with the quality of your site.

In a way, Google is like those picky in-laws you try to impress. You can go out of your way, spend a lot of money, but if they don’t like what you’re doing – then it’s game over.

We understand how Google works and can assist you to eradicate the damage black-hat SEO companies have done to your site.

Penalties can impact your business for a long time, but reaching out to us means you’ll be back on the right tracks and ready to build your company again.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies



3 months


Increase in

Organic traffic

Quick Move Now

The challenge with Quick Move Now was to deliver an SEO strategy whilst under a Google Penalty with a Website running on an inflexible CMS alongside other issues.

Assertive has been fantastic – after years of stagnant positions, we finally saw some really good growth & ranking increases. Daniel and Ram have been very helpful & always available when needed.

Client Name – Nikki Tollafield

Quick Move Now is one of the UK’s leading Property Cash Buyers having been established over 20 years & having brought over 5,500 houses.

Are Google Penalties Destroying Your Online Presence?

A Google penalty is basically a restriction placed on a website that impacts its ranking. In some cases, the punishment is so severe, Google won’t rank your site at all. If you use bad SEO practices, then search engines will effectively deem your site untrustworthy, so a Google penalty can be devastating to your marketing campaign.

There are two types of penalties that Google issues; manual and algorithm.

Manual penalties are handed out by an actual person. Google has a team of reviewers that check websites for spam regularly. If one of them notices an issue with yours, they can penalise you.

Algorithm penalties are automatically handed out when Google’s advanced technology recognises black-hat SEO practices. You can recognise them by using Analytics to track your organic traffic. If it’s dropped suddenly, and Google has updated its algorithm, then there’s a good chance you have a penalty.

While you can reach out to Google and ask them to reconsider your manual penalty, an algorithm punishment is harder to recover from.

Ultimately, you need a multi-skilled team that understands how Google works and can recover your website.

We Can Help You Recover

One of the best things about Google is how much it values user experience. It’s no secret that the internet giant is dedicated to making the internet a safe place that offers users what they want. 

Googles main purpose is to provide the correct answers to queries and signpost users to the right source of information. When websites use black-hat tactics, it gives them the advantage of ranking quicker, and in the past, it proved a significant issue for reputable websites. 

But how Google penalises sites gives everyone a fair opportunity to use white-hat techniques to improve their ranking levels. 

If you’re worried about penalties, think instead about the benefits white-hat SEO offers and why it’s more important to partner with an expert agency rather than cutting corners. 

Whether you knowingly made a mistake or are a victim of black-hat agencies, we can help you recover from any penalty. 

Once you discover the benefits of white-hat strategies, you’ll never have to worry about a penalty again.

Free SEO Audit

It’s difficult to know if you have a Google penalty, but Assertive offers a free SEO and link audit to potential customers – regardless of whether you decide to join us or not. 

During your audit, we’ll be able to analyse every aspect of your site and perform a comprehensive link profile.

If there are any issues, we’ll be able to discover them and let you know that your ranking potential is compromised. 

Unfortunately, there are no quick fixes to Google penalties.

But, the audit will allow you to see the damage to your website, and we never charge for initial SEO audits because we know that it’s crucial for you to have all of the information before making a decision about choosing Assertive.

Link Removal Services

Recovering from a Google penalty takes time. There’s no quick solution, and it often requires an extensive link removal and auditing campaign. Luckily, Google is quite receptive to websites that make changes, because ultimately, their goal is to provide users with quality content and a diverse selection of informational sources. 

Our team will work hard to remove harmful links and identify potential issues with your website. It takes time to remove links, but our specialists understand how to fix your website and submit reconsiderations to Google when you feel your site is ready.

Rebuilding Your SEO

When you have to remove harmful links from your website, it can take a long time to rebuild with white-hat links. However, as one of the UK’s longest-running SEO agencies, we’re confident that we can help you recover from any Google punishments. 

While we don’t promise immediate results, we know that no penalty is too big for us to resolve and guarantee our team of SEO experts will go above and beyond to rebuild your backlinks and help you move towards a better future.

Why Choose Us For Google Penalty Removal Services?

If you’re looking for a Google penalty removal specialist, Assertive guarantees that we can support you. With a multi-talented team of SEO and link building specialists, we can give you the best opportunity of submitting a successful reconsideration request.

We understand Google penalty removal.

Assertive offers a range of services, but we specialise in Search engine optimisation. As one of the UK’s longest-running SEO agencies, we’re well versed in Google’s guidelines and understand how the search engine recognises an unnatural link.

We can evaluate your website, diagnose both manual penalties and algorithmic penalty, by performing manual actions such as removing bad links and relacing them with quality links.

Specialists in Boosting Rankings and Traffic

A strong backlink profile and superior content strategy can do wonders for your digital marketing strategy. With a dedicated team of technical specialists and creative writers, we get our customers to where they need to be, without an algorithmic penalty.

Hundreds of Happy Clients

Twelve years is a long time, and we’re proud that our loyal clients enable us to continue delivering our expert services. We regularly keep up with Google’s algorithms such as panda, penguin and any others that could impact your ranking.

We source high-quality backlinks for our clients and provide a complete digital marketing experience to ensure you’re ranking highly.

Our SEO Brands


How can you help me with unnatural links?

We’re experienced in all areas of Google penalty removal and can help you with submitting a reconsideration request, setting up a disavow file and implementing a quality link building campaign.

Why should I bother with penalty removal?

Failure to acknowledge that a search engine has punished you can cause long-term issues in the future. If you want your website to grow and receive a healthy stream of traffic, you can’t ignore the importance of fixing a Google penalty and submitting a reconsideration request.

What’s the difference between black-hat and white-hat techniques?

Black-hat techniques are a quick way to incur any type of penalty. They’re frowned upon by Google, and while some agencies will tell you that they’ll help you rank on Google search, the damage black-hat links cause is immense. 

White-hat search engine optimisation uses reputable practices to gain links and avoid any penalty Google could hand out.

Are You Ready to Get Back on Track?

If you’d like to learn more about our Google penalty removal services or want to take advantage of a free website audit, please don’t hesitate to contact our friendly team of experts.

Link removal can be a complex process, but we’re experienced in algorithmic penalties and guarantee our team will supply you with quality links for your website.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO