SEO for Banks
In today’s fast-paced information age, money never sleeps, and neither do hard-working folks around the world trying to make ends meet and get ahead. Fortunately, banks and other financial institutions are there to help us in this quest.
Most potential customers start their journey to financial freedom by looking up a baking site. That’s why prudent banks provide a comprehensive list of their finance services on their web presence.
But, even that and a solid social media presence isn’t enough if a website’s online presence doesn’t rank highly on Google’s search results page.
Banking SEO Case Study
One of our most recent marketing client case studies
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
The guys at Assertive have been incredible – from the get-go, they delivered us a full strategy and a clear direction on how to reach our sign up goals. If any agency knows its stuff, I would have to say their expertise is beyond anything we’d seen before.
Client Name – Craig Hore
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Why Banking SEO Is Important
Technology has revolutionised the banking industry. The shift from a brick & mortar company to paperless transactions has also changed the way people seek financial services. Here’s how banking SEO can help your financial institution optimize your offerings.
For instance, the search query “banks near me” receives 30.3 to 70.8 thousand Google searches per month. Other organic search terms like “Online banking” also receive their fair share of hits on search results. Banking SEO targets relevant keywords in your content to increase your accessibility.
This implies that a majority of clients are less willing to travel far for financial services, with some settling for never setting foot in a financial institution. But, the key takeaway is: competition in the banking sector has shifted in favour of those with an excellent digital marketing strategy.
Competitiveness and Credibility
There’s a total of 5,963 banks and lending institutions operating in Europe alone. This figure is higher when you consider digital/Neo banks powered by Fintech technologies. Each of these financial institutions strives to reach a wider audience and claim a bigger piece of the pie from other competitors. We understand and cater to these and other challenges facing you as a player in the banking sector.
Core User Engagement
A bank’s website can be elegant, and its social media presence is on point. But, what attracts new customers and starts the conversations that convert them into loyal clients is the site’s Google search result ranking.
It helps if you think of it as a numbers game, with page one on search engine results being the end goal. That’s why it is definitely in your best interest to consider banking SEO as an integral part of your digital marketing mix.
What SEO for Banking Services Does Assertive Offer?
Complimentary SEO Audits
Our SEO or search engine optimization strategy revolves around enhancing your site appeal and web presence. Our task kicks off with a free technical SEO audit. We gauge the current state of your pages to gain some bearing of where your business stands and what your needs will be.
From there, we give you a recommendation of triage measures that first scrap what doesn’t work. We also savage and enhance what’s working so you can have a more engaging web presence.
Local Page SEO
The banking industry is competitive. Most people would prefer searching “banks near me” rather than just “bank” or something like “Loans without a credit score.” We cater to this need by ensuring your website copy’s keywords correspond to their local SEO needs.
We pull all the stops to ensure your bank’s website also links to local business. We also connect keywords to notable sites and other landmarks that make it easier for your customers to find your physical location.
Google and other search engines value your site’s user experience. That’s why they reward any enhancements you make towards this metric with higher page rankings. We delve into all elements of your web presence to raise your user experience profile.
We ensure your customer base can access financial services from the comfort of any device, be it a PC, smartphone or other mobile devices.
If SEO strategies are the foundation of an engaging web presence, then link building is the brick and mortar that SEO uses to build a site’s authority. You can expand and build upon this by linking your bank’s website to other authoritative sites and allow others to link back.
Inbound links also assert your intention to rank highly on search engine results. We ensure this is a reality by leveraging your social media presence, digital assets, and external links. Our SEO outreach ensures your site can generate organic search results and visibility through enhanced website traffic. And, with a greater audience, you can develop a broader customer base to expand your profit.
Strategic Content Marketing
We don’t stop at creating compelling blog posts and sales copy. We help banks and other financial institutions by marketing their content to the right audience. The banking industry relies on relevant content to attract actionable leads to new customers.
Assertive Media has a seasoned writing staff that spins the type of content that guarantees you success. Our social media posts, blogs, and web copy adhere to the best SEO practices and supply your customer base with sufficient and relevant information. This strategy boosts your ranking on Google and other search engines.
We’ve seen the transformative effect that effective keyword research has on websites and bring in over 12 years of industry experience. So, our fingers are on the pulse of what various demographics search for on the web.
Our dedicated SEO team has the right tools that guide them in the type of content your audience expects to see on your site. It ensures your pages score high on search results. Such a doubleheader ensures your website has a more enhanced online presence. It also helps you address your potential customer’s needs before they begin to scour the internet.
Our SEO Brands
Why Settle On Us?
“We help you establish a personal relationship with every online banker from the onset.”
We are a Dominant force in SEO
Assertive Media is one of the UK’s leading digital marketing and SEO agencies. Our diverse clientele includes local and multinational companies.
Our strategic SEO benchmark is built on providing a bank with the best practices in SEO, premium web content, and superior Google page rankings. We’ve also helped international companies touch base with their audience. Sure, we also offer PPC services.
But, our main aim is to help your bank spur growth through organic search. After all, web design and PPC is not enough to get you the traffic you need.
We are Proficient
Our customers retain our SEO services for a minimum of 5 years. This is not by sheer force of will. We work with transparency as one of our core values.
We hit the ground by auditing your SEO and website content needs. Then we work based on such a quotation to deliver the SEO strategy your brand needs.
After this, we don’t merely melt into the fold after a few tweaks. We remain vigilant on the performance of our SEO strategy, providing monthly updates. We re-evaluate and pivot should such a strategy fail to deliver the desired outcome. There are no hidden service costs, and we don’t oversell our technical SEO capacity.
We Create Data-Driven Strategies
Banks and other financial institutions understand that every penny counts. Search engine optimization plays on the same premise but with data. Getting to the crux of this issue calls for an audit of on-site traffic, organic search, keyword research, and other cogs driving ranking on search engines.
We interrogate such data along with the numbers from previous business and branding campaigns. Our SEO for banks is built on years of insight from such data. This ensures your bank’s website experiences immediate ROI benefits.
We are a Proactive Agency
Our excitement and client engagement doesn’t fizzle out. We are with you for the long haul and avoid any SEO short-cuts or high-risk-high-reward tricks popular with black-hat agencies. Such methods attract Google’s punitive measures that may destroy a bank’s credibility.
We remain focused on long-term gains that ensure your website has a consistently high performance.
We Are Professional
We provide seasoned expertise in SEO and digital marketing services at competitive rates. Our service to turn around ratio may even exceed your expectations. Our specialized SEO teams work with the best digital marketing and site engine optimization tools. We build our reputation from such a track record and our client engagement.
We’re with you for the long-term, as our strategies require a proactive approach. We stay with you through this transformative process, guiding and assuring you each step of the way. It helps if you think of us as a loyal business partner that you can trust to deliver what you need.
Banking SEO Services FAQs
What is the Best Way to Market Financial Services?
Creating ever-green blogs, web copy, and other digital assets adds loads of value to your digital marketing and user experience. It links organic search queries to valuable information that can turn casual site users into valid business customers.
Content marketing also helps us determine the buyer persona, purchase cycle, and growth trajectory. This allows banks and financial institutions to attract interest in their financial service without being too preachy. It’s all about attracting, delighting then engaging the audiences on a personal level.
Why is Keyword Research Essential in SEO for a Bank?
Keyword research is one of the tools that helps us come up with effective SEO strategies. It helps us learn what a potential customer is looking for on Google. Most people use long-tail keywords (a phrase with four or more words) when using search engines.
Potential clients also want banks with branches close to where they work or live. So it’s common to see keywords like “bank near me” or “Home mortgage in Kent.” So, we’d miss out on loads of organic search traffic if we only considered shorter keywords.
Are There Any Hidden Service Charges?
SEO agencies have a reputation for attracting clients with reasonably priced service charges, but they end up sending inflated invoices each month. We are not such a company. Our rates are fair, and we have a package that meets every type of company at cost and scale.
We start with a free but comprehensive SEO audit of your site and digital assets to ease any doubts. Such an audit helps us settle on the package that fits the needs and ambitions of a company. We remain on task for the long term.
The ROI benefits of search engine optimization may save you loads on marketing while enhancing your website traffic; Savings that you could spend on other parts of your bank or financial institution’s operations.
Can you Guarantee First-page Ranking on Google?
It may be best to avoid an SEO company that makes such bold claims. It’s unreasonable to have such unreasonable expectations, especially in the short term. Our ethical SEO initiatives use legal methods that improve your ranking through organic traffic.
Shortcuts and hacks only work for a short time and may lead to penalties. Instead, we focus on creating a user experience that adds value to your potential customer base. This includes optimization for visibility, engaging content, and an organic link to social media.
We understand that the banking sector is competitive. So many financial institutions offer similar products, and they all want top positions on Google. But, we work to ensure our SEO strategy improves the rank of your pages long-term by offering a unique sales proposal.
Why Do We Need a Customised SEO Solution?
It may be tempting to refer to a template of measures that worked for another financial institution, but there’s no one-size-fits-all solution to SEO and digital marketing initiatives. A custom solution helps us meet your needs at both cost and scale. It also puts websites in a unique sales position.
That’s why we start with a technical SEO audit. Such a measure helps us scope out the other competitors while searching for actionable insights from previous marketing campaigns. We also consider what potential customers need from your site. From there, we gain a solid foundation that builds on your strengths. It doesn’t sound straightforward, but we’ll guide you through each step of the way.
Should we Expect Immediate Results?
We understand that a bank may need SEO services that can keep up with the demands of customers and competitors. But it may take a couple of weeks to attain organic traffic. It could take anywhere between 3-6 months for SEO strategies to give you the desired search engine results. Our technical approach to content and search engine optimization is a long-term initiative.
The results may not be immediate, but the effect is lasting. We remain proactive as we monitor all our operations with vigilance. To assail any doubts, we also provide real-time data to show the effectiveness of our campaigns.
Contact Us Today
Get in touch with us to make the right investment on your banking SEO needs for better returns on your banking brand. Our contact details are easily accessible on the site, and we are always eager to serve our clients.