SEO Services for Education

With the internet dominating how we search for products and services, it’s more vital than ever to make sure your school or university has the best chance of reaching keen learners. We offer strategic education sector SEO that encourages growth and provides a long term solution for organic traffic..

Education SEO Services

The Organic Approach to Education Sector Growth

We often get asked why SEO is essential. Pay Per Click (PPC) advertising is often thought of as an excellent strategy – and it is! But many of our clients soon find that using Google Ads and other PPC tools will drive people to their website, but they also create a significant dent in their marketing budget.

Search engine optimisation is a long-term approach that gradually improves your visibility on search engines. As your school, college or university continues to utilise new keywords, you’ll appear higher.

Each time someone uses a specific search term, you’ll appear on their search engine results page, which will drive more traffic to your site and create higher interest levels.

We use SEO to give you the best chance of reaching prospective students cost-effectively. When used in combination with PPC tools, any education provider can see significant growth in their business without the high costs associated with using PPC as the primary marketing strategy.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


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Allianz Global Investors

Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.

Client Name – Designation

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

Our Education SEO Services

SEO Audit

SEO audits are vital to assess the current health of your website and whether it’s in line with the advised best practices. We’ll look at your on-page SEO, such as keyword research and links, and do a comprehensive check of how your website performs technically.

Doing a technical analysis enables us to advise you on the best strategy to boost your growth and create a long-term strategy that will deliver results.

Mobile Analysis

We live in a society where mobile phones dominate how we communicate with others and search for information. While desktops are still important, it’s common for a younger target audience to use their mobile device to find information. 

Our specialists will ensure your website is responsive across various screen sizes and optimise your pages for voice search.

SEO Foundations

Every single page on your website should be optimised for SEO. We work hard to lay foundations, so we can continue to build on them and form a content strategy to enhance your chances of success. Using data-driven keyword research, we’ll develop a list of effective keywords to create your content around. 

Our agency staff will also ensure your title tags, meta descriptions and every element of your site are optimised for online search engines – especially Google.

Local SEO Strategy

Local SEO puts you in front of an audience in your vicinity. While schools often accept admissions from local students, it doesn’t mean you’ll receive a large number of applications – especially if you’re one of several primary and secondary schools in the area. 

Our team can help you to dominate your local search engine results, meaning you’ll

Dynamic Link Building Campaigns

Both external and internal link building are vital aspects of SEO strategies. Internal links occur within your website, but they help create a road map for your target audience to navigate your website. Search engines also appreciate internal linking and reward websites for their efforts. 

Backlinks help you to reach a wider audience, but they aren’t made equal. As an educational business, your links need to appear on publications that your audience will use. Many companies find creating and executing comprehensive link building campaigns too challenging, but Assertive has a skilled team of link building specialists. 

We’ll make sure your brand appears on high authority websites, and your dedicated project manager will take care of the reporting and analytics side of things, so you always know what’s going on.


High-Quality Content From Leading Writers

Content is one of the most critical elements of digital marketing, and it takes a search engine optimisation plan to new heights. Businesses with a blog achieve more traffic and build stronger relationships with their audience.


We combine compelling blog posts with SEO to increase your performance through organic search. With a talented team of writers who collaborate with our SEO experts, we’re an agency that delivers actual results.


Whether it’s blogging for your site or guest posting to build links, we’re confident that we can make colleges and universities an industry authority.


Why Education SEO is Essential

Education SEO is essential, especially for higher education businesses. In the last 20 years, the internet and mobile technology have become the most popular information sources. When someone wants to find a product or service, they often enter a query into a search engine.

Colleges and Universities must connect with prospective students to ensure they receive applications. Primary and secondary schools often attract students based on their catchment area, but higher education opens up opportunities to leave home and enjoy student life.

With over 150 higher education institutions in the UK (SI UK), there’s a lot of competition to attract students. A comprehensive SEO strategy can help you reach your target audience, increase your traffic and boost your applications.

Connect With Students

Students have some big decisions to make about the subject they study and the educational institution they choose. Education SEO enables you to connect with students and compel them to click on your website.

Essentially, you should think of search engine optimisation as an initial ice-breaker. It lets your target audience know you’re there, and you can help, so naturally, people will click on your website to learn more.

Increase Your Applications

When most people think about universities, Oxford, Cambridge, St Andrews, and Durham usually come to mind. Smaller colleges and universities can often struggle to make their presence known, but that doesn’t mean they’re not a fantastic place for students to learn.

SEO can boost your visibility on organic search results, which means that people who might not necessarily know that you exist can discover your courses.

Showcase Your Features

It’s important to remember that SEO isn’t just about pointing people to your general website; it’s a tool to increase your exposure and show searchers what makes you unique.

For example, students might want en-suite accommodation at affordable rates.

While more prominent universities might charge high rates for en-suite rooms, you could be the ideal alternative for students.

By incorporating a comprehensive SEO strategy, you can showcase unique features such as disability support, peer counselling and anything else that could encourage more interest.

Our SEO Brands

Why Choose Assertive?

Specialists in SEO Strategies & First Page Placement

At Assertive media, we focus on two things; getting our clients onto the first page of search engines results pages and keeping them there.

Strategic SEO isn’t easy, and there are many things to focus on.

Still, we guarantee that your higher education institution will have the best possible chance of achieving a sustainable organic presence online.


Hundreds of Successful Link-Building Campaigns

As one of the UK’s oldest digital marketing agencies around, we’ve seen so many companies that offer SEO services disappear – but we’re still going strong.

With a dedicated team of professionals, we believe that our commitment to delivering measurable results and the collaborative approach our team members use enables us to continue to exceed our clients’ expectations.

Search Engine Optimisation companies aren’t made equal, but we’re confident that schools and higher education institutions will be impressed with the rankings we achieve for them.

With extensive experience in sourcing and delivering high authority links for our clients, we know our data-driven approach will provide a significant ROI, regardless of your budget.


Real Results, in Less Time

Increasing your SEO rankings takes time, and it will never happen overnight. But with a comprehensive strategy based on competitor analysis and an audit, we can drive forward results and improve your rankings in a shorter time. 

It’s difficult for a business to manage its own SEO. As an agency that specialises in higher education SEO, we can use a mixture of technical implementations and content marketing to increase your conversions.


We’re a White Hat Agency

White hat SEO strategies are a reputable way to boost your rankings and conversions, but many ‘legitimate’ agencies use black hat techniques. If a company tells you, they’ll have your school, college or university ranking on Google’s first page in a few weeks – run! 

Black hat techniques might seem like a good idea in the short run, but Google hands out hefty penalties for businesses that use them. When it comes to SEO, we guarantee that our team takes no shortcuts. Everything we do is above board, and you can put your trust in us.

Frequently Asked Questions

How Long Before I See Results?

There’s no one size fits all approach to SEO, and every campaign we work on is different. If a company operates within a small niche, it’ll achieve results quicker than a company with hundreds of competitors. 

Ultimately, we can’t give you a concrete time frame, but we can guarantee that you’ll generate a noticeable ROI, and we’ll work hard to boost your rankings in the shortest amount of time.

How Much Do You Charge?

Each company is different, so we can’t offer a set-price list. We offer each client a free SEO audit and generate a bespoke quote so you can get the best value for your money.

Are we the cheapest higher education SEO agency around? No. But we are the most committed and have 12 years of operation behind us.

Do You Guarantee I’ll Get on Google’s First Page?

Unfortunately, as a reputable SEO agency, we can’t guarantee we’ll get you on the first page of the Google results page. If another agency promises you that they will, then it’s best to steer clear of them. 

Many of our clients do get a coveted position on the first page, but it entirely depends on your industry and numerous other factors. 

However, what we do guarantee is using the best white-hat practices and doing everything we possibly can to boost your rankings.

Why Are Black Hat Agencies Bad?

Black hat techniques often generate short-term results, but Google, Bing, and other search engines eventually catch up with them. Penalities can cost you your business, and many clients come to us as victims of black hat agencies, only to find out it takes a lot of time and effort to repair the damage.

Get in Touch About Our Education SEO Services

Whether you’re a primary school, secondary school or a higher education provider, we’re confident that we can help you to generate more traffic, appear higher in the search results and look forward to a more sustainable future for your business. 

We offer a free SEO audit and a zero obligation free quote. With an expert team available to provide advice, there’s no time like the present to boost your online presence and generate an impressive ROI. 

Get started now by contacting us through the form below. Simply enter your name, email, phone number and query, and we’ll be in touch ASAP.

We look forward to working with you.

    The Four-Step Process to SEO Consulting

    Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

    Are you considering a new agency?

    We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


    Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

    Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

    Daniel Carter Founder/Senior SEO