Why is SEO Important in Fitness?
You work so hard to perfect your skill as a gym instructor, buy your expensive equipment and start your fitness business. Imagine doing all that heavy lifting only for clients not to find you because your website ranks low on Google search results. You are probably on page two of the search engine results, and how many times does anybody go past the first page? You waste business opportunities by not focusing on gym SEO.
It brings you Organic Traffic to your Website.
Fitness SEO helps your website’s ranking on search engines. We, as an SEO agency, develop SEO strategies that increase online visibility for your business. Gym SEO focuses on using appropriate keywords, local SEO, and link building through social media platforms to help your locals find your business.
It Allows you to Display Your Strengths.
Think of your website as a billboard that you use to grab the attention of your target audience. If you put up a billboard, you would want it on a busy street, and you would showcase the best you have to offer. Gym SEO helps you get your ‘billboard’ on the first page of Google results where potential customers can see what services you offer before thinking of other gyms.
Unlike other marketing platforms, you have creative control of your website, and you are not limited to the features you can display. A website gives you the power to have detailed marketing on the different services you offer your customers. All you have to do is use a search engine optimization strategy that helps in the rankings of each page on search engines.
It Connects you to Your Clients.
The fitness industry is growing at a fast rate, with the increased consciousness on health and well-being. As a result, gyms have grown quite popular and high on competitors. Gym SEO is the boost you need to get the attention of your potential clients in a space with many competitors. The first impression you make on your audience online forms their perception about your business, and you want to convert them into clients. A good web design, responsive site, and relevant content gives a good impression of your brand. Your target audience can then make contact through a personal message on the communication channels available on your site.
It Builds Trust
People looking for gyms are entrusting the instructor with their health and aesthetics. These people need to feel like they can trust you to achieve the desired results, and you need to look credible. Fitness SEO ensures your brand gives off a feeling of trust. Weight and fitness can be a sensitive issue for many people, so the choice of language and tone on your page should welcome such people and make them feel safe. Good marketing should make your consumers feel like they are part of a community.
SEO Case Study
One of our most recent marketing client case studies
Allianz Global Investors
Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.
Client Name – Designation
Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.
What are our Gym SEO Services?
When a user searches on Google, the search engine factors things like user location, language, page relevance, and user experience while ranking the search results. The location is significant in gym SEO because you want the local people or those in your geographic area to visit your gym.
We ensure that your business uses the appropriate keywords by conducting extensive keyword research. The keywords go into the website and articles on your blog. If you run a gym business in London, having the words ‘gym’ and ‘London’ in your title tags increases the chances of ranking highly for users browsing within the London locale. We offer these gym SEO services, so you don’t have to worry about getting it right on your own.
We understand that clients looking for a gym online want to see a website showing the gym particulars. Potential clients want to access information on the location and facilities easily. However, and more importantly, images and reviews of the gym from other clients heavily influence the decision to use the gym.
We ensure your clients get all this information through link building. Our gym SEO services involve linking your website to Google maps and social media sites. Sites like Facebook and Instagram offer good business reviews because the information looks organic coming from clients who have used the fitness facilities.
Hybrid SEO Strategies
As a leading digital marketing agency, we have a grasp of what drives traffic to websites. We, therefore, deviate from the traditional search engine optimisation strategies and instead used a hybrid approach. We also ensure that your users have a good experience interacting with your brand online.
We create responsive web designs for your websites and work on brand development using social media.
Free SEO audit
We offer a free SEO audit which is essential to determine the current state of your website. Conducting this analysis enables us to see what kind of areas require focus, such as keywords, link building, or even web design.
After analyzing your site, our team can create an SEO strategy for your business. The analysis assists us in having a data-driven SEO strategy, so we are not using a blanket approach with our clients.
Sometimes companies have an SEO campaign with PPC, and we run your paid advertising, ensuring that you get your ROI. We have conducted several PPC campaigns, so we know the tactics that guarantee success. We know that PPC costs your business, so we ensure that you rank in a top position on Google during commercial searches, thus giving you a good ROI in the long run.
High-Quality Content Writing
Creating high-quality content that offers value to clients ranks highly in search engine results. We have leading writers who create content for your website and social network pages. Whether your site requires long-form posts, blog posts, or social media posts, we provide quality content.
Our SEO Brands
Frequently Asked Questions About an SEO Agency
When can I see the Results?
A legitimate SEO and marketing agency will tell you that it takes a couple of weeks before you start seeing significant results in the performance of your website. It takes about three to six months to see changes in your website traffic quality and quantity.
However, your industry also matters because the more the competition, the harder it is to get higher rankings on Google and other search engines. Even in the fitness industry, some niches are unique, thus fewer competitors, so the duration differs on various aspects.
What can I Expect to See?
We can guarantee you increased traffic to your site. We have worked with many brands and are confident that we can increase the audience on your pages. While we cannot guarantee that you will rank in the first position on Google, we have had several customers ranking on the top page in various industries.
Our team runs campaigns and strategies that ensure businesses appear on relevant searches. We conduct research, build links, and create relevant content that will give the gym leads that you can then convert into long-term customers.
What are the SEO Costs?
Your business needs to determine the cost of our search engine optimization service. Each customer has different needs, so we don’t have a one-size-fits-all pricing system. We offer you a free SEO audit, giving us a better understanding of your current positioning and SEO requirements. We then proceed from this and give you a bespoke quote that guarantees you value.
While we may not be the cheapest marketing agency in the UK, we guarantee you an ROI. We have been in the industry for over a decade; we know the search engine optimization tactics required for success, we create quality content, and we have the tools for success in campaigns. We are in this for the long haul, and as such, deliver results commensurate to our charges in order to keep our clientele loyal to us.
Get in touch with us, and let’s get started on your fitness SEO service. You can reach us through the phone number on the site or send us a message, and we will respond promptly. Make Assertive Media your SEO, and digital marketing agency of choice and get value for your company.