With dynamic SEO strategies from Assertive, reach a wider audience and become the go-to destination for clients to reach their fitness goals. Fitness apps bridge the gap between people wanting to get fit and those who cannot afford or do not want to commit to gyms.
These apps are growing in popularity, meaning you’ll need to differentiate your brand from the crowd and generate leads consistently. Our SEO services can turn your app into a national and international hub within the fitness industry.
It Connects you to Your Clients.
The fitness industry is growing at a fast rate, with the increased consciousness on health and well-being. As a result, gyms have grown quite popular and high on competitors. Gym SEO is the boost you need to get the attention of your potential clients in a space with many competitors. The first impression you make on your audience online forms their perception about your business, and you want to convert them into clients. A good web design, responsive site, and relevant content gives a good impression of your brand. Your target audience can then make contact through a personal message on the communication channels available on your site.
It Builds Trust
People looking for gyms are entrusting the instructor with their health and aesthetics. These people need to feel like they can trust you to achieve the desired results, and you need to look credible. Fitness SEO ensures your brand gives off a feeling of trust. Weight and fitness can be a sensitive issue for many people, so the choice of language and tone on your page should welcome such people and make them feel safe. Good marketing should make your consumers feel like they are part of a community.
Our Clients
Assertive works with medium/large brands including global brands. Here are just some of the clients that have chosen to work with Assertive on digital marketing campaigns.
Why trust Assertive to help you conquer the search engines?
Fitness apps are revolutionising the industry, making personal training and effective exercise plans accessible for everyone. With the sheer number of apps around, you’ll need to stand out from the crowd and cement yourself as the go-to authority for everything fitness-related.
Assertive is one of the UK’s longest-running SEO agencies. During our many years of operation, we’ve beat off the competition and evolved our practices to align with changing search engine algorithms.
Tailored, data-centric SEO solutions for hospitals
Online visibility paves the way for qualified leads to visit your website, but it’s only a piece of the puzzle. SEO requires a fully bespoke, data-centric strategy that conveys your hospital’s reputation and positions it as the best place to seek treatment.
Our experts analyse your competitors in-depth and remove any barriers to your success by developing an SEO strategy that facilitates growth.
With a multi-skilled team of technical SEO experts, writers and digital marketing specialists, we allow healthcare companies to experience limitless growth potential.
Check out our previous results and see how we can help your fitness app succeed
Since 2007, we’ve helped our clients grow and scale; now it’s your turn. Look at our previous results and discover what we can do for your fitness app.
Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Fitness app SEO services
Audit and SEO strategy
Our first step is to assess your app and website to review their performance. The SEO audit enables us to highlight problem areas and address weaknesses in your current strategy. We’ll also review your competitors and target audience, leaving no stone unturned as we gather vital insights. Our specialist will build a bespoke strategy that aligns with your objectives.
Technical SEO
Many brands forget about technical SEO because it covers all of the behind-the-scenes stuff. Website errors, slow page loading speeds, and responsiveness issues impact your ability to rank on the SERPs. We perform regular website crawls, isolating and fixing errors. Whether your site needs mobile optimization, speed enhancements, or broken links, we make technical SEO issues a thing of the past.
Local SEO
Apps have the potential to go global with the right SEO strategies, but many people will search for fitness solutions in their local areas. If your fitness business appears during these searches, it can boost your traffic and lead to more subscriptions. Our experts optimize your Google Business Profile and secure local links that increase your opportunity to appear on search engine results.
Off-page SEO
Every gym or fitness business needs to demonstrate its authority, and link-building is one of the best ways to climb up the search engines. However, poor-quality backlinks don’t hold any weight and can prevent your brand from securing higher rankings. Our professional link builders obtain links in high-authority publications, positioning your app for more recognition and growth.
Content marketing
A great content strategy is key to SEO success. Whether it’s blog posts, case studies, or video content, offering your audience support to reach their health and fitness goals will pay off in the long run. Google’s focus on E-E-A-T means content must be original and offer valuable insights. Assertive has a team of talented writers who will capture your brand’s USP and elevate your offering through targeted content marketing.
Our process for securing a positive ROI for your fitness brand
Search engine optimization is an ongoing investment; there are no easy results. However, working with us gives you access to specialists who consistently secure results for national and global brands.
During your free consultation, we’ll learn more about your brand and explain how we can help you reach your growth objectives. You’ll receive a proposal and can decide whether you’d like us to manage your SEO efforts.
Our proven process is designed to keep you in the loop and provide regular updates. We’re all about accountability and sending reports tailored to your specifications. Our experts will also adapt your SEO strategy, ensuring consistent growth.
Check out our previous results and see how we can help your fitness app succeed
We have Experience in Link Building.
Link building is an essential aspect of SEO but more so in fitness SEO. All parts of your online presence need to work together to increase your visibility and convert leads into actual sales. Your site, blog, social network pages, and Google maps need to have a link that gives your target market a complete picture of who you are, what you do, where they can find you, how they can contact you and what other people are saying about your gym.
We have done link building for many companies before so that we can guarantee success.
Further fitness industry tips and resources
Ready to rev up your fitness business?
If you want to secure more app subscriptions and establish your brand as an authority in the fitness industry, we’d love to help. Please get in touch with us today for a free consultation. We’ll provide a zero-obligation proposal and begin working on your strategy.
Our SEO Brands
Frequently Asked Questions About an SEO Agency
When can I see the results?
The timeline for seeing tangible results from SEO efforts varies. SEO is a long-term strategy that builds momentum over time. Anyone who tells you they can get you immediate results is not telling you the truth.
The initial months involve foundational optimisations and content development, which set the stage for growth. As these efforts take root, your website’s visibility in search engine results will increase, leading to higher traffic and more leads. It’s important to maintain consistent SEO efforts to continue this growth and adapt to changing search engine algorithms.
What is SEO in fitness?
Search engine optimization (SEO) in the fitness industry involves optimising your gym or fitness centre’s online presence to increase its visibility in search engine results for relevant queries.
It also involves building your site’s authority through quality backlinks and providing valuable content to your target audience. The goal is to attract more potential members who are searching for fitness solutions online, thereby increasing your leads and conversions.
Do I need to hire someone to do my gym SEO for me?
Hiring a professional SEO agency, especially one with experience in the fitness industry, can provide significant advantages. SEO is complex and constantly evolving, requiring a deep understanding of search engine algorithms, keyword research, content strategy, technical website optimisations, and ongoing analysis.
An experienced SEO agency can navigate these complexities efficiently, employing proven strategies that drive results. By partnering with a top SEO company like Assertive, you can focus on running your gym or fitness centre while experts handle your online visibility, ensuring you attract more potential members and stay ahead of the competition.
