SEO For Fitness Apps

With dynamic SEO strategies from Assertive, reach a wider audience and become the go-to destination for clients to reach their fitness goals. Fitness apps bridge the gap between people wanting to get fit and those who cannot afford or do not want to commit to gyms.

These apps are growing in popularity, meaning you’ll need to differentiate your brand from the crowd and generate leads consistently. Our SEO services can turn your app into a national and international hub within the fitness industry.

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It Connects you to Your Clients.

The fitness industry is growing at a fast rate, with the increased consciousness on health and well-being. As a result, gyms have grown quite popular and high on competitors. Gym SEO is the boost you need to get the attention of your potential clients in a space with many competitors. The first impression you make on your audience online forms their perception about your business, and you want to convert them into clients. A good web design, responsive site, and relevant content gives a good impression of your brand. Your target audience can then make contact through a personal message on the communication channels available on your site.

It Builds Trust

People looking for gyms are entrusting the instructor with their health and aesthetics. These people need to feel like they can trust you to achieve the desired results, and you need to look credible. Fitness SEO ensures your brand gives off a feeling of trust. Weight and fitness can be a sensitive issue for many people, so the choice of language and tone on your page should welcome such people and make them feel safe. Good marketing should make your consumers feel like they are part of a community.

Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

Why trust Assertive to help you conquer the search engines?

Fitness apps are revolutionising the industry, making personal training and effective exercise plans accessible for everyone. With the sheer number of apps around, you’ll need to stand out from the crowd and cement yourself as the go-to authority for everything fitness-related.

Assertive is one of the UK’s longest-running SEO agencies. During our many years of operation, we’ve beat off the competition and evolved our practices to align with changing search engine algorithms.

Tailored, data-centric SEO solutions for hospitals

Online visibility paves the way for qualified leads to visit your website, but it’s only a piece of the puzzle. SEO requires a fully bespoke, data-centric strategy that conveys your hospital’s reputation and positions it as the best place to seek treatment.

Our experts analyse your competitors in-depth and remove any barriers to your success by developing an SEO strategy that facilitates growth.

With a multi-skilled team of technical SEO experts, writers and digital marketing specialists, we allow healthcare companies to experience limitless growth potential.

Check out our previous results and see how we can help your fitness app succeed

Since 2007, we’ve helped our clients grow and scale; now it’s your turn. Look at our previous results and discover what we can do for your fitness app.


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Loot Bank

The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.

“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.” 

LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.

Fitness app SEO services

Audit and SEO strategy

Our first step is to assess your app and website to review their performance. The SEO audit enables us to highlight problem areas and address weaknesses in your current strategy. We’ll also review your competitors and target audience, leaving no stone unturned as we gather vital insights. Our specialist will build a bespoke strategy that aligns with your objectives.

Technical SEO

Many brands forget about technical SEO because it covers all of the behind-the-scenes stuff. Website errors, slow page loading speeds, and responsiveness issues impact your ability to rank on the SERPs. We perform regular website crawls, isolating and fixing errors. Whether your site needs mobile optimization, speed enhancements, or broken links, we make technical SEO issues a thing of the past.

Local SEO

Apps have the potential to go global with the right SEO strategies, but many people will search for fitness solutions in their local areas. If your fitness business appears during these searches, it can boost your traffic and lead to more subscriptions. Our experts optimize your Google Business Profile and secure local links that increase your opportunity to appear on search engine results.

Off-page SEO

Every gym or fitness business needs to demonstrate its authority, and link-building is one of the best ways to climb up the search engines. However, poor-quality backlinks don’t hold any weight and can prevent your brand from securing higher rankings. Our professional link builders obtain links in high-authority publications, positioning your app for more recognition and growth.

Content marketing

A great content strategy is key to SEO success. Whether it’s blog posts, case studies, or video content, offering your audience support to reach their health and fitness goals will pay off in the long run. Google’s focus on E-E-A-T means content must be original and offer valuable insights. Assertive has a team of talented writers who will capture your brand’s USP and elevate your offering through targeted content marketing.

Our process for securing a positive ROI for your fitness brand

Search engine optimization is an ongoing investment; there are no easy results. However, working with us gives you access to specialists who consistently secure results for national and global brands.

During your free consultation, we’ll learn more about your brand and explain how we can help you reach your growth objectives. You’ll receive a proposal and can decide whether you’d like us to manage your SEO efforts.

Our proven process is designed to keep you in the loop and provide regular updates. We’re all about accountability and sending reports tailored to your specifications. Our experts will also adapt your SEO strategy, ensuring consistent growth.

Check out our previous results and see how we can help your fitness app succeed

We have Experience in Link Building.

Link building is an essential aspect of SEO but more so in fitness SEO. All parts of your online presence need to work together to increase your visibility and convert leads into actual sales. Your site, blog, social network pages, and Google maps need to have a link that gives your target market a complete picture of who you are, what you do, where they can find you, how they can contact you and what other people are saying about your gym.

We have done link building for many companies before so that we can guarantee success.

Further fitness industry tips and resources

Ready to rev up your fitness business?

If you want to secure more app subscriptions and establish your brand as an authority in the fitness industry, we’d love to help. Please get in touch with us today for a free consultation. We’ll provide a zero-obligation proposal and begin working on your strategy.

Our SEO Brands

Frequently Asked Questions About an SEO Agency

Do I really need SEO services?

You need a comprehensive SEO strategy if you want to appear on Google and other search engines. Fitness websites and apps face huge competition, with numerous brands all trying to claim a sought-after spot on the search engine results page.

It’s an ongoing task involving sourcing relevant keywords, link-building, monitoring Google Analytics, and creating content that establishes your brand as a fitness industry authority. Outsourcing to an SEO agency can help you appear on search results pages and generate consistent growth.

Is PPC or SEO more effective?

Pay-per-click advertising (PPC) is one of the best ways to attract immediate traffic to a fitness website or app. Search engine optimization (SEO) provides long-term organic growth for fitness brands. Both are powerful digital marketing strategies, but each offers unique benefits.

PPC services can provide immediate results if your app is new or advertising a promotion. However, it’s also costly. SEO is a long-term strategy that provides consistency.

Do you guarantee top rankings?

No, we don’t. Fitness SEO is an ongoing process, and it can take months to see any movement on the search engine results pages. What we do guarantee is that our team only uses ethical techniques, which means your search engine ranking will gradually increase, and you’ll never have to worry about penalties.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO