Fuel your fitness business and maximise its reach with dynamic SEO services. Assertive helps you connect with your target audience and display your USP through data-driven strategies that place your fitness center in the spotlight.
As a results-focused agency, we go hard with your website, prepping it for limitless growth. Whether you want to increase your local presence, build a national chain of gyms or take on the world, our experts are with you.
We've helped these gyms and fitness centers thrive
Why trust Assertive with your SEO strategy?
The fitness industry is bursting with opportunities, but there’s also a lot of competition. Clients want to know that you have the facilities, trainers and equipment to achieve their goals, and that’s where SEO for gyms comes in.
Your gym or fitness business has unique needs, and Assertive specialises in leveraging data and technology to understand what’s holding your website back. Our strategists excel in developing and deploying SEO campaigns that provide long-term results.
Unlock your brand's real potential
In many ways, SEO is like a fitness plan. Clear goals must be in place, all website components must work synergistically, and consistency is key to meeting your goals. We’ve surpassed client expectations since 2007 and are still going strong.
With an unrelenting defiance against ever-changing search engine algorithms and a genuine passion for giving our clients growth, we’re always ready to adapt and evolve any strategy.
SEO services for fitness centres
SEO audit and strategy
Our first step is to perform a full diagnostic assessment with an SEO audit. Your website is your most important lead generation tool, attracting prospective clients and showing off your fitness know-how. We assess all aspects of its performance to get a clear idea of what’s going wrong. Once we have this information, we’ll develop a bespoke strategy that primes your brand for growth within the fitness industry.
Local SEO
Whether you have five gyms or fitness centers nationwide, you need local SEO. Prospective clients don’t want to travel far for their fitness goals, and your website needs to show up for every single search. From creating a show-stopping Google Business Profile to getting you enviable placements in local publications, we’ll give you a consistent online presence.
Technical SEO
Technical SEO is easy to forget because it’s all about your website’s behind-the-scenes elements. We’re talking about page speed, responsive features, seamless navigation, and addressing new errors immediately. Our technical team will crawl your website regularly and issues before they impact its ranking potential. We’ll also ensure you have a mobile-friendly website that serves as a conversion tool.
Content marketing
Fitness websites need content that compels and convinces visitors to take action. It’s not just about ensuring the search engines rank your content; you’ll need to offer genuine value to readers. We’re talking conversion-focused service pages and compelling case studies that show what your fitness trainers can achieve for clients. With a team of SEO copywriters ready to build your fitness brand, we’ll help you convey your value proposition.
On-page SEO
You know how much competition you’re under – and there’s no guarantee that someone will click on your website just because it appears in search results. Your meta descriptions and title tags must generate clicks, while your website’s internal links should provide a seamless browsing experience. We make on-page SEO issues a thing of the past, so you don’t have to worry about a thing.
Off-page SEO
Link building is like squats and lunges; necessary, but not something the average person looks forward to. Backlinks are essential for growth on the search engine results pages because they confirm your website’s authority. It’s all about quality over quantity, and our professional link builders can secure placements in globally recognised publications, giving you more organic traffic.
Our process for putting your fitness business on the map
SEO isn’t a one-time thing; it’s an ongoing investment that can consistently deliver growth and the opportunity to scale your brand. All of our prospective clients receive a free consultation and zero-obligation proposal, which gives us a chance to see what’s holding you back.
Whether you’re not securing search engine rankings or are struggling to build a national presence, our strategies are crafted to your unique needs. A dedicated account manager will keep you in the loop and serve as your main point of contact.
You’ll also receive reports tailored to your specifications, letting you track our progress.
Discover the results we've secured for other fitness centers
We’ve supported clients since 2007 and have secured impressive results for fitness industry businesses. Take a look at our case studies and discover how we can support your brand.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further fitness SEO tips and resources
Ready to take on the search engines and win?
If you’re looking towards the future and want to unlock the power of SEO, we’d love to help. Please get in touch today for a free consultation. Once you receive your free proposal and decide to partner with us, we’ll start working on your bespoke SEO strategy.
Frequently Asked Questions
Why does my gym or fitness center need search engine optimization?
When most people search for gyms and fitness centers, they go online. If your business doesn’t appear on the search engine results page, you’re losing prospective clients. SEO bridges the gap between your gym’s existence and people finding it.
The right strategy ensures you appear in international, national and local search results, which attracts consistent website traffic and provides an opportunity to convert visitors into paying clients.
Do I need support with SEO?
Some fitness businesses decide to handle their SEO strategies themselves, but SEO is a complex process requiring ongoing adaptations. From sourcing relevant keywords to refining each meta description and using Google Analytics to gain insights into your campaign, SEO requires a lot of attention.
Using an agency means you can focus on growing your business and retaining current clients while we handle all aspects of your campaign and give your fitness website ongoing attention.
Will you secure top search engine rankings for my brand?
You’re investing in search engine optimisation and want results; that’s completely understandable. However, we can’t guarantee specific search engine ranking positions, as your success depends on numerous factors.
National and local business rankings depend on how many competitors are ranking for your target keywords, along with other factors. We guarantee to go out of our way to secure the best possible results for your brand.
