Power up your gym with bespoke SEO from Assertive. Get the data-driven strategy you deserve and cement your presence on the search engines. The fitness industry might have a lot of competition, but our specialists cut through the crowd and place your brand in the spotlight.
With decades of experience working with local businesses and international fitness brands, our experts have the dedication and skills to ensure your website becomes the final stop on each visitor’s journey.
We're proud to have helped these fitness industry clients dominate the search engines
Why choose Assertive for your SEO needs?
SEO for gyms is about taking everything that makes you unique and conveying it through impactive content, demonstrating your authority, and supercharging your search engine rankings.
Assertive was founded with one mission: to provide results for clients. You might think there are limits to your gym’s potential, but our specialists thrive on challenges – and always deliver. SEO is a long-term investment, but working with us gives you a strategy that adapts and evolves with your objectives.
Built on data, defined by creativity
Since 2007, we’ve been the unorthodox trainers who’ve helped clients defy the SEO world’s ever-shifting algorithms. Our passion for client growth fuels our relentless pursuit of fresh strategies and unwavering adaptability. We don’t just keep up; we push the boundaries to get you noticed.
We’re the proactive SEO agency that refuses to settle for mediocrity. Every brand has the opportunity to go global—with the right strategy. SEO services for gyms
Audit and SEO strategy
Performing a full SEO audit of your website enables us to assess where it’s at and what’s holding it back. Our specialists identify where you might lose customers and develop a strategy that turns your online platform into a conversion tool. We’ll also dive deep into your industry and audience, understanding how your website measures up against the competition and gathering insights that help us position your gym for ongoing growth.
Technical SEO
Your website’s technical elements make a significant difference in whether search engines can discover and rank your gym. Minor errors often go unnoticed, but technical SEO is vital to boosting your online visibility. We perform regular website crawls to check for indexing errors, navigation issues, and other elements. Working with Assertive also guarantees a mobile-friendly website.
Local SEO
Whether you have gyms nationwide or plan to scale your brand, local SEO will play a massive part in your success. People look for a gym or fitness center online, and failing to appear on the search engine results page means you’re missing out on valuable website traffic. We’ll refine your Google Business Profile and source placements in authoritative local publications.
Content marketing
Content marketing ensures potential customers can connect with your brand and understand what you’re all about. It’s key to any successful SEO strategy, and the right approach can ensure ongoing visibility on search engine results pages. Our dedicated copywriters elevate your brand’s appeal by creating on-point, high-quality content that turns your offering into an irresistible prospect.
On-page SEO
Attracting website traffic is great; it shows you’re doing something right. However, your website needs to convert visitors into paying clients. That’s where on page SEO comes in. From implementing a user-focused internal linking strategy to transforming each meta description and title tag into a compelling prospect, we make sure your on page elements are flawless.
Off-page SEO
Backlinks are one of the biggest challenges for fitness brands, but you’ve got us on your side. With a team of link-building mavericks, our specialists make outreach headaches a thing of the past. We’ll keep your website visible with our guest posting and link acquisition services. Whether you need national or international exposure, we work hard to secure growth by getting your brand seen and heard.
Our process for making your gym the go-to fitness centre
Gym owners choose Assertive because they know we’re relentless. Changing search engine algorithms, evolving consumer demands, and never-ending competition don’t phase our experts. We’ll keep working on your behalf to secure results that surpass your expectations.
Prospective clients receive a free consultation with an account manager. They’ll ask about your goals and discover what you feel is holding your website back. Once we understand your needs, you’ll receive a zero-obligation proposal.
Our specialists will develop and deliver your strategy, sending regular updates and reports customised to your requirements. We’re always ready to adapt and evolve your strategy, striving for the best possible outcomes—no matter what the search engines throw at us.
Discover how our SEO strategies have helped other gyms achieve their objectives
We’ve helped our clients dominate the search results pages since 2007. Take a look at our case studies and discover how we can support you.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Further resources for gyms
Ready to invest in SEO for gyms?
If you’re ready to harness the power of search engine optimisation, we’d love to help you achieve your goals. Please get in touch with us today to discuss your needs. An account manager will explain how our strategies can support your growth goals and issue a free proposal.
Our SEO Brands
Frequently Asked Questions
Why does my gym need search engine optimization?
When people are searching for a gym that meets their needs, they often use a search engine. If your website doesn’t show up on an international, national, or local search, you’re missing out on huge opportunities.
While SEO for gyms is an ongoing process, it can give you consistent visibility, more website traffic and the opportunity to increase your gym membership conversions.
Why get support from a professional SEO service?
From performing keyword research, publishing valuable content and measuring your success on Google Analytics, SEO is an ongoing process that requires constant monitoring, adapting and refining. It doesn’t matter whether you’re a local business or an international fitness brand; SEO is still a challenge.
Working with Assertive gives you access to a team of experts who handle all elements of your SEO strategy. We’ll create quality service pages incorporating your target keywords and prime your website for ongoing growth.
Our experts handle website monitoring, technical crawls and everything you need to maintain a consistent online presence.
Should gyms and fitness centers use SEO or PPC?
SEO is a long-term investment, but eventually, it offers consistent ranking on the search engine results pages and attracts organic traffic. PPC can provide immediate results for brands that are launching or running promotions, but relying on paid ads alone can be expensive.
Combining SEO and PPC services can give you instant gains and the opportunity to build a stable online presence.
