Online fitness coaching is fast becoming one of the most popular ways to keep in shape and lose weight. With a fitness coaching website, there are plenty of opportunities to succeed and scale your brand—but high competitive levels mean generic SEO won’t cut it.
Assertive specialises in developing and delivering bespoke SEO strategies that break barriers to success and give your online fitness coaching brand the leverage it deserves. As an agency that specialises in national and international growth, we’re here to turn the impossible into the inevitable.
Our fitness industry clients
Why choose Assertive's fitness SEO services?
The sheer accessibility of online fitness coaching websites makes them highly scalable. With the opportunity to reach and connect with global audiences, nothing should be holding you back—as long as people can discover your brand.
Search engine optimization bridges the gap between your website and target audiences finding it. The right strategy can increase your organic visibility and encourage website traffic. We know what the search engines want and always make sure they get it.
Give your fitness business the bespoke SEO strategy it deserves
As specialists in fitness and personal trainer SEO, we know that generic strategies don’t cut it. Bespoke, data-driven SEO is the only way to cut through the noise and position your website competitively.
Assertive was founded in 2007, and we’ve survived numerous Google algorithm changes, continuing to adapt and evolve our practices. From seamless keyword research, to refining your website and creating stand-out content, we go above and beyond to surpass your expectations.
SEO services for online fitness coaches
SEO audit and strategy
We set you up for success from the get-go by performing a comprehensive SEO audit of your website. Whether it’s not performing properly, or you aren’t connecting with the right audience, our experts assess your platform, competitors and target audience, gaining valuable insights. Once we have this information, we’ll develop an SEO strategy that aligns with your objectives.
Local SEO
As a personal trainer or online fitness business, you’ll still need to attract local audiences, ensuring your website targets specific geographic locations. Local SEO is different to traditional SEO techniques and expertise is essential. Our specialists will refine your Google Business Profile, source local keywords, maintain NAP consistency and obtain links in high-authority publications.
Off-page SEO
Search engines determine whether your website holds a lot of trust and authority by evaluating your backlink profile. Personal training is a highly competitive niche, but securing high-authority placements is key to demonstrating your professionalism. We know how challenging it is to build quality backlinks, but our outreach team is highly experienced in obtaining links from reputable publications.
On-page SEO
On page SEO for personal trainers ensures you can remain competitive within the fitness industry. With so many online coaching services around, your website appearing in a search isn’t enough. Each meta description and title tag must be compelling enough for audiences to click on your website. Internal links and other on-page factors will also define user experience. With Assertive, you don’t have to worry about a thing, as we handle all on-page elements.
Technical SEO
Technical SEO might be behind the scenes, but it’s just as important as its on-page and off-page counterparts. Website errors can impact user experience and impact your ability to appear on search engine results pages. Our team will optimize your site for all devices, fix minor errors and perform regular audits, so your website is always primed for seamless performance.
Content marketing
Content marketing brings you target keywords to life, and conveys your unique offering. With Google placing more emphasis on user experience, your content marketing strategy must be flawless. We create quality content that aligns with your brand identity and elevates your fitness website. Whether it’s case studies, service pages or guides, our SEO writers always deliver.
Our process for elevating your fitness services
SEO is a vital component of any digital marketing strategy, and we always make sure clients understand that it’s an ongoing investment. There’s no magic solution, but working with a team of specialists gives you ongoing support.
Potential clients always get a free consultation with an account specialist. They’ll ask questions about your online fitness business and what you feel is holding you back. We’ll explain how our specialists can help and issue a zero-obligation proposal. If you decide to process, we’ll get to work on your strategy.
You’ll receive updates and reports that show the work we’ve completed, allowing you to track growth throughout our partnership. Assertive is a proactive SEO agency, and our ongoing success is attributable to a passion for adapting, evolving and taking on the search engines.
We've helped these clients grow their fitness business; now it's your turn
Why do fitness industry brands choose Assertive? Because we go all out to deliver results that exceed your expectations. Take a look at our case studies and discover what we can do for your brand.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further tips and resources for your fitness business
Tell us about your goals today
If you’re ready to prioritise growth and give your fitness coaching business the support it deserves, we’d love to hear about your goals. Please book a free consultation with our experts today. You’ll speak to an account manager, receive a proposal and we’ll get straight to work on your strategy.
