You have the passion and drive to help your clients achieve their fitness goals, but to help them, they need to find you first. Assertive has the expertise and talent to set your personal training business on a continuous upward trajectory to growth.
As specialists in bespoke SEO strategies, we help our clients cut through the noise and establish unquestionable authority within the personal training industry. Whether you’re focusing on national growth or international domination, we’ve got you covered.
We've supported these fitness industry businesses; now it's your turn
Why trust Assertive to help you surge up the search engines?
We’re all about the go-big-or-go-home mentality. Harness our combined decades of experience to achieve unparalleled growth for your fitness website.
There’s a lot of competition out there, and prospective clients want to know that your PT services can deliver growth, gains and big wins—our SEO services do exactly the same for your website. Whatever your immediate and long-term goals are, we’ll always go out of our way to surpass your expectations.
We don't just put your personal training business on the map; we make it the ultimate destination
Like each client has unique fitness needs, your website requires a bespoke strategy. Cookie-cutter SEO won’t cut it, but our unique combination of data-driven technology and creative problem-solving means you can achieve your goals and eliminate the competition.
As specialists in local, national, and international SEO, we help personal trainer websites develop the strategy and ongoing support they need to become globally recognised brands.
SEO services for personal training brands
SEO audit and strategy
Is your website hitting its goals? Even minor errors can halt growth, but our experts isolate gaps and mistakes with an in-depth SEO audit. We also assess your competition and target audience, enabling us to develop a bespoke strategy that aligns with your long-term objectives.
Technical SEO
Technical SEO is the process of fine-tuning your personal trainer website and eliminating errors. Many brands focus on their on-page SEO and content strategy without realising how technical issues impact user experience. We optimize your platform for mobile devices, fix broken links, and perform regular crawls, ensuring nothing stands in your way.
On-page SEO
While technical SEO is behind the scenes, on-page SEO defines whether your website visitors have a positive user experience. From turning each meta description into an irresistible proposition to refining title tags and internal links, we ensure nothing stops you from converting visitors into paying clients.
Local SEO
Many people search for a personal trainer within their local area, which means you have an excellent opportunity to build a loyal client base. Appearing on local Google search results requires a targeted strategy, including local link building, obtaining citations and optimizing your Google Business Profile. We’ll track your growth and ensure you remain relevant in your locations.
Content marketing
Content marketing is at the heart of any successful SEO strategy. It helps you secure new clients and demonstrate your knowledge. However, most personal trainers struggle with content. Our SEO specialists and highly skilled writers work together, combining their skills to create high-quality content that establishes you as a thought leader.
Off-page SEO
It’s no secret that the fitness industry is competitive, but backlinks let the search engines know that your brand is reputable. Finding the right links can feel like an uphill struggle, but our specialists isolate authoritative websites and focus on quality, giving you ongoing growth. With a team of talented link-building gurus, we’ll make sure your personal training business meets its goals.
How we give personal trainers limitless growth
Personal trainer marketing is a complex process because the industry is so competitive. However, the right SEO strategy can propel your fitness business towards its objectives and convert website traffic into new clients.
Founded in 2007, Assertive is one of the longest-running SEO agencies. Our results-driven mindset and ability to evolve and adapt to changing search engine algorithms mean we’re still going strong today.
During your free consultation, we’ll discover your goals and explain how search engine optimisation can help you achieve them. Once we understand what’s holding your website back, our specialists will develop a fully bespoke strategy and begin the work.
You’ll receive support throughout the process and regular reports tracking our progress. We keep our ears to the ground and are always ready to adapt your strategy.
Check out the gains we've secured for other personal trainers
Actions speak louder than words, and our proven results give you a glimpse of what we can achieve for your brand.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further resources for personal trainers
Ready to fuel up your PT business?
Investing in SEO services today means you’re already moving towards tomorrow. We’d love to help you unlock your personal training business’s full potential and offer prospective clients a free consultation. During your call, we’ll learn more about your brand and create a zero-obligation proposal.
Frequently Asked Questions
Can I handle my own SEO campaign?
SEO for personal trainers is an intensive process that requires constant monitoring and adaptation. From performing keyword research to writing content and assessing your growth on search engine results pages, managing a business and focusing on SEO can be challenging.
Working with Assertive means you won’t have to worry, as our experts will handle all aspects of the SEO campaign, including finding relevant keywords, building high-authority backlinks, and streamlining lead generation.
I'm already using paid advertising. Do I need SEO?
Paid advertising and search engine optimisation are effective digital marketing strategies, but each offers unique benefits. While PPC offers immediate results, it’s also expensive and typically used for new fitness brands when they launch or run promotions.
SEO for personal trainers is a long-term strategy that increases organic visibility and ensures ongoing website traffic. By combining SEO and PPC services, fitness professionals can achieve quicker wins and maximise their reach.
Do you guarantee top-ranking positions?
We don’t promise top-ranking positions with personal trainer SEO campaigns because your results depend on the competition and other factors. As a reputable SEO agency, we focus on securing more clients for your PT business and moving you towards your goals.
Any agency that promises you the first page of Google within a few months is probably using black hat techniques, which could cause reputational and financial damage to your brand. Witnessing results on search engines can take time, but once they appear, we can maintain them.
