Gambling SEO Services

With Us Working On Your SEO, It’s Always a Sure Thing

SEO for Gambling & Casino Companies

It’s no secret that online casinos and gambling platforms are incredibly popular because people get to spin the slots and bet on their favourite sports without even leaving their homes. For online gambling services, the competition to be the best is fierce – which is why you need to focus on improving your website’s search engine ranking.

We specialise in offering SEO services to gambling and casino businesses and can help you with everything from on-page SEO to technical SEO and link building.

Our team of dedicated outreach experts can support you with keyword research, SEO content and a strategy that increases your organic visibility.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


Increase in

Organic traffic


Increase in

Customer acquisition

Loot Bank

The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.

The guys at Assertive have been incredible – from the get-go, they delivered us a full strategy and a clear direction on how to reach our sign up goals. If any agency knows its stuff, I would have to say their expertise is beyond anything we’d seen before.

Client Name – Craig Hore

LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.

Why Is SEO Important For Casino and Gambling Websites?

Regardless of what industry your business operates within, search engine optimisation is central to your success. The online gambling industry is particularly competitive, and an average SEO service won’t be enough to achieve the tangible results your business needs to hold its own against competitors.

You can achieve significant growth with the right SEO strategy, and it won’t cost as much as you might believe. Here’s why search engine optimisation is vital for any casino or gambling website.

Keyword Research is Central to Reaching Your Target Audience

The days of leafing through the Yellow Pages are gone, and Google has replaced most directories as the go-to place for information, products and services. We ask the search engines to find recipes, answer our questions and direct us to websites that meet our needs.

Keyword research is about finding the right words that match user intent, so they’re essential if you want to increase your visibility. The wrong keywords mean you won’t get in front of your audience, but our SEO agency specialises in finding those high volume, low competition phrases that enhance your brand.

SEO Services Are a Long-Term Solution

We know all too well that PPC and social media marketing are invaluable tools, but SEO is a cost-effective way to enhance your long-term digital marketing strategy. While PPC offers immediate results, search engine optimisation takes time to build – but it’s worth the effort.

Once you increase your visibility, you’ll benefit from regular streams of traffic, which is more cost-effective.

SEO Services Enhance Your Digital Marketing Strategy

Content and SEO are a match made in heaven, so they’re ideal for promoting your gambling and casino business. Compelling, informative content sets you apart as an industry authority. It keeps people coming back for more while infusing each blog post or web page with the right keywords improves your organic search visibility.

Our Dynamic Gambling SEO Services Are Designed For Growth

At Assertive, we specialise in providing casino SEO services that put your business on the map. Our team of experts collaborates to create results-driven digital marketing strategies that generate real opportunities for growth.

No business is the same, and we’ll work with you to develop a plan that combines some or all of the following services.

On-Page SEO

The star of the show, on-page SEO is all about keywords, webpage optimisation and delivering a content strategy that puts your brand in the spotlight. While our strategists find the right keywords, a dedicated team of writers will ensure your blog posts and web pages ooze charisma and personality.

Technical SEO

If on-page SEO is the star of the show, technical SEO is the producer. While it might be backstage, technical SEO is more important now than ever. Google regularly changes its indexing algorithm to ensure users get the best experience and injecting some keywords into your content is no longer enough.

We’ll look at vital elements of the health of your website, including loading speed, website architecture and perform checks to look at crawl errors.

Local SEO

If your casino has both an online and physical presence, you’ll need a mixture of on-page, technical and local SEO to deliver the right results. We’ll tailor your casino SEO to include mobile and voice search, which will boost your visibility within your local community.

Link Building

No SEO campaign would be complete without an effective outreach strategy. Online casinos have many opportunities for link building, but successful outreach requires extensive knowledge and industry contacts.

We use a range of link building techniques, including HARO and direct outreach. Our specialists know how to approach prominent publications, and one high domain authority backlink can dramatically increase your organic traffic.

Our SEO Brands

Why Choose Assertive’s Gambling SEO Services?

We’re not your average marketing agency, and our many years of experience show that our approach works. While many agencies fail, ours continues to thrive, and we attribute this success to our commitment and dedication.

Choosing us means you have access to some of the UK’s leading casino and gambling SEO experts – along with our promise to put your needs above everything else.

SEO Strategies That Work For Your Business


Whether you have a casino, gambling or affiliate review website, your brand will have its unique personality. When clients approach us, we get to know their business, including what makes it unique.

If you want to convey a certain level of professionalism or maintain your personality, we’ll always ensure that everything we do meets your approval.

You Can Benefit From Our Experience


Some of us have worked in the SEO sector since the late 1990s, so we know what we’re doing! We’ve seen Google develop to the mega authority it is now from its early days and understand how the complex algorithm works.

If you’re looking for a company that gets things done, we’re confident that with our experience and industry knowledge, you’ll have a fantastic opportunity to grow your gambling website.

We’re a Results-Driven Agency


Developing a long-term SEO strategy will always involve trial and error, but we know how to cut through the noise and look at what works and what doesn’t. Using a results-driven approach enables us to help you make intelligent decisions for the future.

You’ll also receive a monthly report detailing how well the SEO campaign is working, changes to your search engine ranking and information about your current backlinks and their quality.

Ultimately, we try to create a completely transparent relationship with our clients, which is essential for meeting targets and fulfilling our commitment to you.

Take Advantage of Our Simple Onboarding Process

We’re Assertive in name – and nature, so we always do our best to get your site where it needs to be. If you’d like to take advantage of an agency that values honesty, integrity and complete transparency, we’d love to set up a free, no-obligation consultation at your convenience.

Step One: Free Consultation

During your free consultation, a dedicated account manager will talk about your needs and what you hope to achieve from using our SEO agency to enhance your marketing and PR campaigns.

Step Two: Website Audit

Auditing and reporting are two vital elements of providing targeted SEO support. Before we discuss which techniques might be best for your business, we’ll evaluate your current rankings, website health and how your business measures up against your competitors’ sites.

Step Three: Planning & Implementation

After the consultation, if you’d like to move forward, our professional SEO team will develop a bespoke strategy to deliver actual results. We’ll also consult with you on realistic targets and goals, ensuring you can monitor your progress as we work on your link building and content marketing strategy.

Step Four: Results, Review, Continue

As a full-service SEO agency, we offer a complete package to accelerate your businesses growth, but it’s a long-term job and results come with time and commitment. Your dedicated account manager will serve as a point of contact, so you always have support.

Are You Ready to Learn More About Our Gambling SEO Services?

Book Your Free Consultation Today.

Our gambling and casino SEO services are designed to give your business everything it needs to achieve real growth. Whether it’s building high-quality links, enhancing your current content marketing strategy or performing vital technical SEO, we guarantee you’ll receive the best possible service with Assertive.

Please don’t hesitate to contact us and arrange your free consultation. We look forward to helping you build a better future for your casino and gambling website.

Frequently Asked Questions

Are your SEO services legitimate?

Yes, we only offer white hat SEO, and that will never change. While some agencies promise immediate results, they often don’t factor in how damaging black hat SEO can be. You can rest assured that everything we do will be in line with Google’s best practices – and we’ll never compromise your reputability.


Will you get my site on the first page of Google?

The success of any SEO campaign depends on numerous factors, including how competitive your industry is and the state of your website. We don’t ever make any promises to get you on the first page of Google, but we will always do our best to deliver the results you’d like to see.


Do I really need SEO?

Relying on word of mouth advertising and PPC is like betting that the UK will go without rain for a month. Every business needs SEO because it’s central to increasing your visibility on the search engine results page – which generates more traffic.


Why should I choose Assertive?

Through our many years as an SEO agency, we’ve helped a number of clients move towards a better future with targeted SEO campaigns.

Our casino and gambling SEO services cover all bases, including content creation, behind the scenes SEO, link building and keyword research. We will deliver genuine results and always go out of our way to exceed your expectations.


Speak to Assertive About Helping With Your Gambling Company SEO

Call us now:

0207 965 7623

Not Sure What You Require?

Unanswered Questions? Speak to a Consultant

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO