Gambling SEO requires an unconventional approach, with regulations and restrictions, so a traditional strategy might not cut it. With proven experience in the online gambling industry, our specialists go above and beyond to secure long-term results.
It’s time to take your iGaming website to new heights.
We've worked with these iGaming businesses
Why choose our iGaming SEO services?
We’re not about small gains; we offer our clients the unique opportunity to grow and scale on their terms. You might think scaling your website to international audiences is impossible, but our ambitious team relentlessly pursues growth.
We focus on the future instead of just boosting your search engine rankings, ensuring you have every opportunity to break new boundaries.
Get a bespoke SEO strategy
A generic SEO strategy might offer some growth, but bespoke is the only way to reach your goals. Every website is different, and our experts assess your unique needs when crafting a strategy.
We’re specialists in the iGaming industry and go above and beyond to exceed each client’s expectations. Whether you’re struggling to turn visitors into paying customers, want to reach new audiences, or need an ambitious link-building campaign, we’ve got you covered.
SEO services for iGaming websites
SEO audit and strategy
Given the immense popularity of iGaming, standing out and becoming the top choice for gamers can be tough. We offer a comprehensive SEO audit of your website, identifying weaknesses and highlighting areas for enhancement. Our audits also include in-depth competitor and audience research, allowing us to identify key growth opportunities.
Technical SEO
No iGaming SEO strategy can be successful if your website’s technical elements don’t perform. From broken links to poor page speeds and loading times, search engines will punish your website for these errors. Our technical SEO experts regularly crawl your site, isolating and fixing mistakes. We’ll also prime your website’s speed and ensure seamless performance.
Content marketing
You know the iGaming industry is competitive, and positioning your online casino or sports betting website as the go-to resource requires a creative approach. Content marketing can elevate your offering and turn each game into a conversion machine. Our iGaming content services use a team of expert SEO writers who will maintain your website’s unique tone and personality.
On-page SEO
On-page SEO is crucial for effectively marketing iGaming sites, as it directly impacts the user experience. Poor on-page elements can hinder conversions even with high traffic and flawless keyword research. We’ll refine your internal linking structure to enhance navigation and craft optimised meta descriptions and title tags to drive conversions.
On-page SEO
Backlinks are still significant ranking signals, but finding authoritative links for the iGaming industry can be an uphill struggle. Strict gambling industry regulations mean you have limited options, but our iGaming SEO agency has a team of talented experts who will charge up your link-building campaign. We’ll build backlinks from authoritative sources, highlighting your website’s reputation.
Local SEO
If your iGaming business operates in a physical location, local SEO can draw in more customers and support expansion into new areas. We implement a targeted strategy for local optimization, earning links from high-authority publications and highlighting your unique offerings through compelling content. Our specialists will also ensure consistent NAP listings across directories.
Our process for making you an infallible force in the iGaming industry
Search engine optimisation is something many websites struggle with because it’s not a one-time thing. You’ll need to invest time and effort into your strategy to achieve results. Add in the complexity of the iGaming sector, and it’s easy to see why gambling sites often fail to succeed.
Assertive was founded in 2007, and we established ourselves as experts in the online casino and sports betting industries early on. During your initial consultation, we’ll ask about your goals and explain how we can support them.
If you’re happy to proceed, we’ll begin working on your strategy immediately and executing it. Our clients receive regular updates and an account manager who will serve as their main point of communication.
We’ll also send tailored reports that highlight your website’s growth so you can track our progress.
SEO Case Study
One of our most recent marketing client case studies
Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
The guys at Assertive have been incredible – from the get-go, they delivered us a full strategy and a clear direction on how to reach our sign up goals. If any agency knows its stuff, I would have to say their expertise is beyond anything we’d seen before.
Client Name – Craig Hore
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
SEO tips and resources for your iGaming business
Discover our SEO services today
If you’re ready to surge up the search engine results pages and look forward to the future, we’d love to help you. Please book your free consultation today and tell us about your needs. We’ll issue a free proposal, and you can decide whether to partner with Assertive.
Our SEO Brands
FAQs
Why do I need professional iGaming and casino SEO services?
The gambling industry is highly competitive, with many people choosing to play online instead of visiting physical casinos. SEO is a proven way to increase your visibility and turn website visitors into paying customers, but it isn’t easy.
Yes, you can conduct keyword research and create some content, but iGaming sites must also have a technical SEO strategy, high-quality backlinks, and authority within the iGaming niche.
Our experts handle all your SEO needs, enabling you to focus on other business management or digital marketing areas.
Can PPC be effective for my digital marketing campaign?
PPC is an excellent option for online gambling sites, as it offers quick results. If you’re a new website or are running promotions, paid search can give you instant website traffic, while SEO is an ongoing strategy.
Combining the two is an effective way to increase organic traffic and attract new customers. Assertive also offers PPC services, which give your website immediate traction.
Do you guarantee top-ranking results?
We’re an ethical digital marketing agency and never make promises we can’t keep. Multiple factors influence your website’s ranking, and our iGaming SEO specialists will always try to get you the best possible results.
Any agency that promises to rank your website in the number one position is probably using unethical practices, which can lead to serious punishments from Google.
