Ready to turn your lottery platform into the go-to place for people who want to win big? Assertive creates advanced SEO strategies that position you as a key player in the lottery industry.
Whether you’re ready to scale from a small local platform to a national lottery or want to take on the world, our SEO services are designed to break through red tape and deliver the growth you need.
Our lottery industry clients
Why trust Assertive to grow your lottery business?
People love lotteries because they offer the opportunity to win big prizes. Throughout the 1990s, the National Lottery dominated the industry, but technology has allowed anyone to set up a lottery.
Whether you’re a charity, a small organisation, or a global enterprise, investing in SEO services is the best way to ensure a consistent presence on search engines. Since 2007, we’ve helped online gambling businesses grow, scale, and dominate. Whatever your objectives are, we’ll get you there.
Our SEO services are tailored to your needs
Increasing your search engine rankings means attracting more organic traffic, but what about conversions? Just because people click on your website doesn’t mean they’ll become paying ticket holders. That’s where we come in.
Our strategies are designed to compel, convince and convert your target audience. We’ll help you gain traction within the industry and position you for ongoing business growth.
SEO services for online lotteries
SEO audit and strategy
The first step is to perform a full SEO audit and see how it’s performing. Our audits leave no stone unturned as they isolate weaknesses in your current strategy and pinpoint growth opportunities. We also analyse your audience and competitors, enabling us to create a bespoke strategy that gets you on the search engine results pages.
On-page SEO
The on-page elements of your website, including meta descriptions, title tags, and internal links, are integral to user experience. Attracting a lot of website traffic is fine, but if those visitors don’t convert, you’re wasting money. Our specialists will implement an internal linking system that enhances navigation and refines your title tags and meta descriptions.
Technical SEO
On-page SEO
Off-page SEO
If there’s one thing most brands struggle with, it’s building backlinks. Despite numerous algorithm changes, high-quality backlinks remain key to creating and maintaining a strong online presence. We’re experts in outreach for online casinos and lottery websites, with a network of authoritative publications. Whether you’re looking for local, national or international links, we can help.
Local SEO
Local SEO is about connecting with people in your local community. If your online lottery platform offers regional draws, maintaining a local presence ensures people can discover your business. Our local SEO experts maintain consistency across all of your profiles and channels. We’ll also secure links from reputable websites and publications within your area.
Technical SEO
Technical SEO might not seem important, but minor website errors can impact your online lottery business. We perform regular crawls of your online platform, isolating and fixing mistakes before they hold your website back. Our services include ensuring your site responds on all mobile devices, decreasing loading times and eliminating broken links.
Content marketing
Content marketing is so much more than integrating relevant keywords into your strategy. It’s about elevating your unique offering through valuable content and selling more lottery tickets. Our SEO writers are experts in creating engaging blog posts and product pages. We’ll compel people to play your lottery games.
Our process for helping your brand rise up the search engine results pages
Search engine optimization isn’t a one-time thing. It’s an ongoing online marketing strategy that can – and does – yield ongoing results. Assertive helps your brand secure better search results and enjoy a consistent stream of conversions by leveraging a data-driven approach to SEO.
Our experts are highly skilled in isolating growth opportunities for your lottery business and helping you connect with potential customers. During your first consultation, we’ll ask about your goals and what’s holding your business back. You’ll then receive a free proposal.
We’ll get to work on your strategy and send you reports that highlight our progress. The digital marketing world changes constantly, but we’re always up to date with industry trends and adapt your strategy accordingly.
We've helped these brands climb up the search engines. Now it's your turn
Since 2007, we’ve created and executed bespoke SEO strategies, working with online casinos, sports betting websites and lottery platforms. Take a look at the results we’ve delivered for other clients.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further tips and resources for your lottery business
Get a free consultation today
If you’re ready to boost your search engine rankings and position your lottery business as an industry authority, we’d love to help you. Please contact us today for a free proposal, where we’ll discuss your goals and conduct an SEO audit.
Our clients receive ongoing support and are always in control of their strategy. We’re just here to help you smash through any barriers.
FAQs
Why does my lottery business need search engine optimization?
SEO increases your website’s visibility and secures more visitors. If you want to turn each lottery game into an irresistible proposition, you’ll need to focus on converting visitors into ticket holders. SEO also helps search engines understand your content and demonstrates your authority.
SEO is a vital investment if you want to grow and scale your website.
Will you secure my website's top rankings?
Everyone investing in SEO wants the same thing: to rank higher on the SERPs. Your lottery platform competes against other reputable websites, and SEO is ongoing. We don’t promise you’ll get to the top spot of Google because numerous factors define where you rank.
We’ll optimize each lottery game description, blog post, and meta description. Our experts will also demonstrate your professionalism by highlighting how your website promotes responsible gambling.
Is PPC or SEO more effective?
Both strategies allow your brand to grow and attract website visitors. SEO is a long-term digital marketing approach that gives you consistent rankings on the SERPs and attracts constant organic traffic.
PPC is ideal for instant gains, as it provides immediate exposure for your brand. Using Google Ads can advertise new lottery games, promote discounts and attract website visitors. We recommend using a combination of SEO and PPC services for maximum growth.
