Get a bespoke strategy that positions you as an authority in the online gambling industry. Online poker games give players the chance to compete for big money without even leaving their homes. The industry is incredibly competitive, with online casinos facing high competition rates.
Assertive specialises in creating data-driven SEO strategies that help you climb search engines and attract international players. We’re ambitious, proactive and relentless—we’re your SEO dream team.
We've worked with these online casinos and poker rooms
Why trust Assertive with your poker SEO strategy
Poker is one of the biggest draws for gambling sites, with rooms attracting players of all abilities. If you want your website to stand out, SEO is a must. The many regulations surrounding gambling marketing can make it challenging for any website to gain traction. That’s where we come in.
Assertive has proven experience in working with gambling websites and helping them scale. Whether you want to boost your search engine rankings, attract more players or become an international platform, our experts always deliver.
Become the go-to website for professional poker players
We’re not interested in run-of-the-mill SEO; everything our experts do is bespoke for your brand. It’s not just about attracting website visitors because you need to convert them into players. Our strategies elevate your website’s USP and attract the best players around.
Our experts can turn a small online casino into a globally dominant force with a combined approach of data-driven analysis and creative problem-solving. We’ve done it before for other clients and would love to work with you.
SEO services for online poker websites
SEO audit and strategy
Every website has the opportunity to attract visitors and convert them. Unfortunately, small gaps within your SEO strategy can prevent it from performing. Our SEO audits assess every single component of your site, isolating weaknesses and developing a strategy that primes your site for success. Our auditing services also include competitor and audience research.
On-page SEO
You could have constant streams of website traffic, but conversions are key to growing a successful poker website. On-page SEO encompasses your website’s internal links, meta descriptions, title tags and other elements that define user experience. We implement a flawless internal linking system and refine your meta descriptions to ensure maximum engagement.
Technical SEO
The backstage elements of your website are easy to forget, but they can make or break any online casino. From slow loading times that cause high bounce rates to not being optimized for mobile devices, technical SEO errors can prevent your platform from growing. Our technical specialists perform regular crawls and fix any mistakes before they become significant problems.
On-page SEO
Link building is one of the most complex components of gambling SEO, with many publications refusing these links. You’ll need a team of expert link builders to secure top placements, and we’ve got what you’re looking for. With experience securing links in internationally renowned publications, we’ll get your online casino the attention it deserves.
Local SEO
Local SEO can be beneficial if your poker games have a physical presence or offer games in specific locations. From performing local keyword research to securing links in relevant publications, our services are designed to demonstrate your professionalism and connect with an active target audience in your local community.
Content marketing
No SEO strategy can be successful without content marketing. It’s not just about conducting thorough keyword research and publishing blog posts because everything you create must offer value. Whether you target world-renowned poker stars or up-and-coming talents, we have a team of skilled SEO copywriters to turn your poker games into irresistible prospects.
How we help your poker website become a top competitor in the online gambling industry
Gambling industry regulations can make scaling your brand difficult. Our main mission is to create a successful gambling SEO strategy that increases your search rankings and converts organic traffic into poker players.
During your free consultation, you’ll have a chance to tell us about your goals, and we’ll explain how our specialists can help. All prospective clients receive a no-obligation proposal, with no obligation to partner with Assertive.
If you decide to go ahead, we’ll get started with technical SEO audits that form the foundations of your bespoke strategy. Throughout your time working with us, we’ll keep you updated on your website’s progress and send reports tailored to your specifications.
Take a look at our previous work for online casinos and gambling sites
Since 2007, we’ve created and executed bespoke SEO strategies, working with online casinos, sports betting websites and lottery platforms. Take a look at the results we’ve delivered for other clients.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further resources for poker rooms
Ready to dominate the search engines?
Gambling SEO might be an uphill struggle, but we have the skills and experience to get your website noticed. Whatever your needs are, Assertive goes above and beyond to help you scale your poker brand and attract high-value players.
Please feel free to book a free consultation today, and we’ll send you a zero-obligation proposal.
FAQs
Why invest in professional SEO services for gambling websites?
Focusing on maintaining a consistent spot on the search engine results pages and managing your business can often feel like you’re swimming against the tide. From securing high-quality backlinks to isolating relevant keywords and creating content, casino SEO is an ongoing process.
Investing in professional services means you can focus on other areas of your business while we handle the entire strategy. Not only does this save you time, but it also means we’re able to adapt and evolve the strategy as and when needed.
Do you guarantee first place search engine rankings?
No, we don’t. As a reputable SEO agency, we leverage white hat practices that align with Google’s standards. It can take months to witness results from your casino SEO strategy, but your keyword rankings will increase over time.
We always go out of our way to ensure our SEO efforts yield long-term results, but don’t make any promises about where your gambling site will rank.
