Discover data-driven SEO strategies for your gambling website. Our SEO services are tailored for you and fuelled for growth. Elevate your casino’s unique offering, consistently turn visitors into customers and become the go-to platform for professional gamblers. It’s all possible when you partner with Assertive.
Strict industry regulations and high competition levels mean your SEO strategy needs to adapt and evolve with market changes. Our experts have you covered.
We've helped these online casinos boost their search engine results
Why choose Assertive for your casino SEO needs?
We’re not your average gambling SEO agency. You’ve heard that all before, right? Well, we’re really not your average SEO agency. Assertive offers fully bespoke strategies tailored to your casino’s unique needs.
As one of the UK’s longest-running digital marketing agencies, we’ve helped clients grow from local businesses to nationally acclaimed online casinos and national gambling websites scale internationally.
Whatever your goals are, we’ll deliver SEO services that secure ongoing growth and scale your website to new heights.
Drive conversions and build authority
The online casino landscape is competitive, but with the right SEO strategy, you can attract new players while adhering to strict regulations.
We craft unique campaigns that highlight your USP. Through compelling content and laser-sharp brand positioning, we’ll help you rise above the noise and connect with your target audience.
Gambling SEO services
SEO audit and strategy
The online gambling industry is competitive, but our SEO audits break through the crowd and deliver in-depth insights about your website, audience and competitors. Once we understand what’s holding you back, we’ll create an SEO strategy that aligns with your objectives and primes your website for growth.
Technical SEO
The backstage elements of your website can impact your search engine rankings. Even minor errors prevent your gambling business from achieving growth, but our technical experts perform regular crawls, fixing website speed issues and broken links and ensuring your platform offers a seamless experience across all devices.
Content marketing
From bringing your keyword research to life to providing users with helpful guides and demonstrating your USP, content marketing is vital for online casinos. With a team of dedicated SEO writers, we’ll elevate your casino’s offering through compelling content that drives conversions and enhances your search engine rankings.
On-page SEO
Organic traffic is great, but that traffic needs to convert visitors into paying customers. We focus on flawless on-page SEO, ensuring every element of your website gives users a seamless experience. From refining your including title tags and meta descriptions, to implementing a user-defined internal linking system, we turn your website into a conversion platform.
Off-page SEO
A proactive link-building strategy can help you scale your website to new audiences and establish your brand as an industry authority. Unfortunately, links from low-authority websites just won’t cut it. We’ve secured high-quality backlinks for national and international casinos, giving our clients better positions on search engines and establishing them as reputable gambling services.
Local SEO
Does your online casino also have a physical presence? Launching a multi-pronged SEO attack can attract targeted traffic to your website and visitors to your local casino. Our SEO services include maintaining NAP consistency, creating relevant content for local audiences, and developing link-building campaigns that attract customers in your community.
Our process for ensuring your website dominates the search engines
Search engine optimization is a long-term investment, but it also maintains a consistent organic presence and drives traffic to your website. The right content and on-page tactics convert those visitors into paying customers.
We’re not interested in run-of-the-mill SEO; everything we create is designed for your brand’s unique needs and goals. As experts in developing and delivering tailored strategies, an account manager will ask about your website’s current position and what you hope to achieve.
With a team of strategists with proven experience taking gambling websites to international heights, we’re always ready to assess, adapt, and evolve your strategy, securing the best possible results.
We've helped these gambling websites grow and scale
We’ve provided casino SEO services since 2007 and are always ready to develop tailored strategies that secure measurable results. Take a look at our case studies and discover what we can do for your website.
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Our SEO Brands
Further SEO resources and tips for online casinos
Ready to grow and scale your gambling site?
Get a free consultation with our experts and discover a data-driven SEO strategy tailored to your unique brand and target audience. We’ll craft a bespoke plan to help you rise above the competition, attract high-value players, and comply with regulations.
FAQs
Do I need a casino SEO agency?
SEO is a complex process in itself, but iGaming SEO requires an in-depth knowledge of the online gambling industry. Regulations constantly change, and that means everything from content creation to link building must evolve with them.
Focusing on providing the best experience for current customers, assessing new casino games and managing employees takes up a lot of time, but investing in SEO services means you can focus on your business and let our experts handle your organic strategy.
How long does it take to see results from search engine optimization?
Gambling SEO strategies take time to see results as the industry is competitive, and your success depends on trust signals. From securing high-quality backlinks to creating compelling content and positioning your brand as a trusted iGaming leader, showing up in online casino searches isn’t an instant thing.
However, once we build your reputation, you’ll secure more online visibility and achieve consistent positions on the search engine results pages.
Do you guarantee top-ranking positions?
As a reputable marketing agency that only uses ethical SEO strategies, we prioritize building long-term success for your online casino. SEO is a complex process, and achieving the top spots requires consistent effort and ethical practices.
We focus on a data-driven approach to gradually improve your website’s visibility and organic traffic, attracting high-value players over time.
Our SEO services are designed to secure lasting results for your brand, and we guarantee a professional service. No gambling SEO agency should promise to secure top-ranking positions. If they do, they’re probably using unethical practices, which could damage your website’s reputation.
