Healthcare SEO Services

Healthcare as an industry is generally complex, regulated and heavily constrained by expertise, guidance and citation. Assertive has an extensive background in dealing with Healthcare based search engine optimisation.

SEO Specialists with Healthcare Expertise

 Healthcare and medical niches are generally highly competitive as well as heavily regulated (subject to location).

In today’s digital landscape, effective healthcare marketing is crucial for medical / healthcare providers looking to stay competitive and attract new patients. One essential element to consider is healthcare search engine optimization (SEO) services. These specialized services not only optimize your medical facility’s online presence but also play a significant role in building trust and credibility with potential patients. Assertive understands the complexities of healthcare SEO services from Google E-E-A-T (experience, expertise, authority and trust) through to MEDIC factors that can significantly impact the outcome of your healthcare SEO strategy.

Assertive provides bespoke SEO services for medical & healthcare providers globally – from smaller, localised clinics through to hospitals, private healthcare groups and pharmaceutical industries.

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Clients We Work With

Clients across the UK and Globally trust Assertive to deliver their marketing strategies & campaigns. Some of our clients include:

SEO Case Study

One of our most recent marketing client case studies


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Allianz Global Investors

Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.

Client Name – Designation

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

Who We Can Help

Assertive have been a useful asset for our marketing efforts. They’ve been responsive & adaptive to our needs – I wouldn’t hesitate to recommend them.

 – BNP Paribas

We can provide specialist SEO services and consultancy to all types of healthcare, wellness, medical and pharmaceutical businesses i.e  Hospitals, Clinics, Medical Laboratories, Diagnostic Imaging Centers, Ambulatory Surgery Centers, Rehabilitation Centers, Nursing Homes, Home Healthcare Agencies, Medical Equipment and Supplies Retailers, Health Insurance Companies, Telehealth Providers, Wellness and Fitness Centers, Mental Health Clinics, Hospices, Dental Clinics, Pharmaceutical Companies, Medical Research and Development Companies, Medical Billing and Coding Services, Medical Transcription Services and Medical Consulting Firms.

Our SEO Brands

Why choose Assertive as your Healthcare SEO Agency

Assertive has been established for more than 15 years – our team is built from high end SEO experts with more than 2 decades of SEO experience – where that experience includes exposure to the healthcare / medical industry. We fundamentally understand the importance of trust, factually correct content, medical compliance, ROI whilst maintaining a patient-centric approach – we’re not here to churn out endless content for your SEO strategy – we’re here to build trust in your medical/healthcare brand – that trust being supported by on site and off site factors.

Assertive not only has a background of working with medical businesses including groups such as Aspen Healthcare, we also utilise the latest in SEO technology to help medical / healthcare websites to conform to Google’s E-E-A-T / YMYL  and MEDIC guidelines.

Cost of SEO Services

At Assertive Media, we understand that each client has different needs and goals. That’s why our prices vary depending on what you’re looking for–whether it be a basic website audit or an industry-specific strategy tailored to your business model. We’ll conduct analytics once the initial consultation is complete so we can tailor services in accordance with your budget constraints.

Why SEO in Healthcare is More Challenging

Optimizing healthcare websites presents unique challenges that set it apart from other industries. Medical content falls under the “Your Money or Your Life” (YMYL) category in Google’s search quality guidelines, meaning that it has a direct impact on people’s wellbeing. As such, Google enforces stricter regulations and standards for healthcare SEO to protect its users from inaccurate or misleading information.

These challenges include navigating complex medical terminology, addressing sensitive health issues, complying with ethical guidelines and privacy regulations, and ensuring content accuracy and credibility. Healthcare SEO specialists possess the requisite knowledge and experience to manage these complexities and develop effective strategies that adhere to industry standards and best practices.

Investing in healthcare SEO services and working with dedicated specialists is a powerful way to strengthen your online presence, build credibility, and ultimately, attract new patients to your medical facility. By staying abreast of industry trends and adapting your strategy, you can maintain a robust and compliant online presence that sets the foundation for long-term success.

E-E-A-T & MEDIC in Healthcare Search Engine Optimization


Expertise is a critical factor in healthcare SEO, and it refers to the level of knowledge and experience demonstrated in your online content. To establish your expertise, you need to provide evidence-based information that is backed by research and supported by reputable sources. This not only helps to build your E-A-T rating but also demonstrates to patients that you are a reliable source of information.

One way to showcase your expertise is by creating detailed guides on specific medical conditions or treatments. These guides should be written in a way that is easy for patients to understand, while still providing in-depth information. You can also create blog posts that share your insights and opinions on the latest healthcare news and trends. This helps to establish you as a thought leader in your field.


Authoritativeness refers to the level of trust and respect that your website commands in your industry. To establish your authoritativeness, you need to showcase your professional certifications, awards, and accolades. You can also highlight any publications that you have contributed to or any speaking engagements that you have participated in.

Another way to establish your authoritativeness is by creating case studies that showcase your successful patient outcomes. These case studies should be written in a way that highlights your expertise and demonstrates your ability to provide high-quality healthcare services.


Trustworthiness is critical in healthcare SEO, as patients need to feel confident that the information they are reading is accurate and reliable. To establish your trustworthiness, you need to ensure that your website is secure and that patient information is protected. You can also showcase patient reviews and testimonials, which demonstrate your commitment to providing high-quality care.

Another way to establish your trustworthiness is by creating content that is transparent and honest. This means acknowledging any potential risks or complications associated with medical treatments, and providing patients with all of the information they need to make informed decisions about their healthcare.

Are you ready for an SEO strategy for your healthcare business that delivers real results?


If you’d like to access a free initial consultation, please contact us through phone, email or the contact form. Our team of experts are on hand to discuss our services and give you the best advice.


There’s nothing to lose by scheduling a consultation, so get in touch now and find out how we can help you.

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0207 965 7623

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