In the fiercely competitive healthcare industry, an effective SEO strategy (search engine optimisation) ensures your healthcare company is prominent in relevant searches, guiding potential patients to your services at their moment of need.
At Assertive, we don’t just do SEO for the healthcare sector; we redefine it.
Our bespoke SEO strategies are more than just about rankings; they’re about connecting your practice with patients, ensuring that when they seek help, they find your expertise.
Our Clients
Assertive works with medium/large brands including global brands. Here are just some of the clients that have chosen to work with Assertive on digital marketing campaigns.
Specialised SEO services for diverse healthcare fields
Our SEO services are tailored to various healthcare specialties, from dental practices to hospitals, clinics, medical practices, and pharmaceutical businesses, ensuring strategies that resonate with specific patient groups.
We provide specialist SEO services and consultancy to all types of healthcare, wellness, medical, and pharmaceutical businesses including: Hospitals, Clinics, Medical Laboratories, Diagnostic Imaging Centers, Ambulatory Surgery Centers, Rehabilitation Centers, Nursing Homes, Home Healthcare Agencies, Medical Equipment and Supplies Retailers, Health Insurance Companies, Telehealth Providers, Wellness and Fitness Centers, Mental Health Clinics, Hospices, Dental Clinics, Pharmaceutical Companies, Medical Research and Development Companies, Medical Billing and Coding Services, Medical Transcription Services and Medical Consulting Firms.
Healthcare marketing case studies
One of our most recent marketing client case studies
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Craft Irish Whiskey Co
Assertive designed and built a new website for the Craft Irish Whiskey Co. Because of the kinds of clientele buying the product, the website had to be high quality and maintain key UX factors.
“Our partnership with Assertive and their SEO efforts has raised our Google business profile, putting us in front of potential clients when they need us the most.”
The Craft Irish Whiskey Co is a high-end luxury whiskey brand based in Ireland.
Healthcare SEO services for high growth healthcare companies
We’ll get you to your growth goals with a bespoke SEO campaign tailored to your needs.
Technical SEO
Our technical SEO service delves into the core structure of your website, ensuring it’s built on a solid foundation that search engines love. We conduct in-depth analyses of your site’s coding, structure, and speed, optimising elements like Core Web Vitals, schema markup, and server response times. We ensure your website is fully crawlable and indexable, addressing issues like 404 errors, redirect loops, and optimising your robots.txt and .htaccess files for optimal search engine interaction.
SEO auditing
Embracing the “AUDIT FIRST” philosophy, we believe in the power of informed, data-driven insights. Our SEO auditing goes beyond surface-level checks, providing a comprehensive examination of your website’s SEO health. We dissect your site’s on-page and off-page elements, providing a clear, comprehensive report that not only highlights issues but also offers a roadmap of actionable solutions, tailored to align with your strategic objectives. By prioritising issues based on their potential impact on your SEO performance, our audit aims to set a solid foundation for your website’s organic growth.
PPC Advertising
When it comes to PPC advertising, we combine data-driven keyword research with sophisticated ad targeting strategies. We optimise for Quality Score, reducing your cost per click while increasing ad visibility. Our ad copywriting is precision-engineered to convert, and we continuously A/B test ad variants to refine performance. We also integrate PPC with your SEO and content strategies, ensuring a cohesive online presence.
CRO and UXO
Rooted in data analysis and user behaviour insights, our CRO and UXO services employ advanced tools to track user interactions, heatmaps, and conversion funnels, identifying bottlenecks and opportunities for optimisation. We test and optimise landing pages, call-to-action buttons, and user pathways, all aimed at increasing the percentage of visitors who take the desired action on your site.
Analytics
Our analytics service goes beyond basic traffic and conversion tracking. We set up custom event tracking, segment user data for more granular analysis, and integrate multiple data sources for a holistic view of your online performance. We provide actionable insights, not just data, helping you understand the ‘why’ behind the numbers.
Link building
Our link-building service focuses on quality over quantity. We target high-authority domains within your niche, using content-driven strategies like guest posting, digital PR, and broken link building. We monitor your backlink profile’s health, ensuring only high quality backlinks make the cut.
Our SEO Brands
Get started with the #1 healthcare SEO agency
Are you ready to be our next successful case study? Take the first step towards transforming your online visibility and attracting more patients. Contact Assertive today for a consultation or SEO audit, and let’s elevate your healthcare practice together.
Frequently Asked Questions
Can I do the SEO for my healthcare business?
Optimising a healthcare website presents unique challenges that set it apart from other industries. Medical content falls under the “Your Money or Your Life” (YMYL) category in Google’s search quality guidelines, meaning that it has a direct impact on people’s well-being. As such, Google enforces stricter regulations and standards for healthcare SEO to protect its users from inaccurate or misleading information.
These challenges include navigating complex medical terminology, addressing sensitive health issues, complying with ethical guidelines and privacy regulations, and ensuring content accuracy and credibility.
At Assertive, our healthcare SEO specialists possess the requisite knowledge and experience to manage these complexities and develop effective strategies that adhere to industry standards and best practices.
Investing in healthcare SEO services and working with dedicated specialists is a powerful way to strengthen your online presence, build credibility, and ultimately, attract new patients to your medical facility. By staying abreast of industry trends and adapting your strategy, you can maintain a robust and compliant online presence that sets the foundation for long-term success.
How long will it take to see results?
Results can take anywhere from a few months to years to come to fruition, depending on your website’s current organic profile. We make no guarantees nor do we set false expectations with timeframes – we provide medical SEO audits that take into account your current organic state of play – from there, we can begin to estimate timeframes for improvement – although we make no hard/fixed statements around this due to the unpredictable nature of Google core updates.
How much do medical SEO services cost?
Healthcare SEO services can cost anywhere from £2000 a month onwards. Our minimum onboarding fee for medical & healthcare businesses starts from £3000 per month.
To provide a bespoke / tailored SEO quote please request a proposal. We will typically require an NDA to be signed – followed by a request for access to Google Search Console to ascertain current brand / non-brand traffic and to understand your pre-existing visibility before quoting.
