Home care services are vital for seniors and individuals with disabilities. You’ll know the root of your success lies in your ability to convey a person-centred approach to care while also catering to the physical, emotional, and social needs of each service user.
Search engine optimization (SEO) bridges the gap between your service existing and people finding it. Assertive specialises in developing and delivering bespoke SEO strategies that ensure your home care agency website appears on the search engines and connects you with prospective service users.
Home health care services we've supported with SEO
Providing organic visibility and business growth since 2007
With more people choosing to stay in their own homes, care in the community is a competitive sector—but the right digital marketing strategy ensures you connect with your target market and build an enviable reputation.
Assertive supports home care providers by enhancing online visibility and demonstrating their authority through content creation and reputation building. We align our SEO efforts with Google’s best practices, including E-E-A-T and ethical link building.
With a strong reputation, our award-winning agency works with national and local home care agencies, giving them measurable growth and an online marketing strategy that scales with evolving target markets and needs.
Bespoke SEO for home care agencies
A bespoke SEO strategy can help you convey your commitment to providing care services in the community and demonstrate your reputation. There’s a lot of competition out there, but we build each strategy from the ground up, giving you the best chance of securing more service users.
From utilising local SEO to reimagining your content, our data-driven approach aligns with your service’s requirements, paving the way for a prosperous future.
SEO services for home care agencies
Audit and strategy
Before creating a tailor-made SEO strategy, we perform a complete analysis of your website, checking its structure, core web vitals and other elements that might be holding it back from securing better search engine rankings. Once we have the necessary information from our SEO audit, we’ll develop a strategy that eliminates current issues and aligns with your objectives.
On-page SEO
On-page optimization is an intensive process that involves much more than finding and using relevant keywords. From refining title tags and meta descriptions to making your internal links work overtime, we integrate best practices to ensure that search engines don’t hold your website back.
Local SEO
Local SEO strategies are essential for any business operating within its local community. Our specialists go beyond finding local keywords to create a consistent, high-authority Google Business Profile and source local link-building opportunities. We ensure your site will appear on local search engine results pages while also connecting you with an active, local target audience.
Technical SEO
Even a minor website error can impact your ability to turn potential clients into service users. Our technical SEO team perform regular audits, assessing all areas of your site for performance, errors and other ranking factors. With a suite of powerful tools at our disposal, we’ll fix your site’s speed, structure, architecture and other core ranking factors.
Off-page SEO
High-quality backlinks attract patients and showcase your reputation. Assertive uses ethical link-building practices that set you apart as an industry authority. From sourcing placements in healthcare publications to building local links, we focus on quality over quantity, making each link count.
Content marketing
From dynamic keyword research to creating content that makes search engines happy and offers valuable information for readers, our content marketing experts deliver unparalleled quality. Whether it’s helpful resources, website pages or conveying your knowledge of senior care, we can help you upgrade your blog content and become the go-to place for service users and their family members.
Our SEO process
Your home care business deserves an impactive strategy that aligns with your current and future needs. Since 2007, we’ve helped numerous healthcare businesses grow and scale through proven SEO practices.
Our success lies in our commitment to developing and deploying bespoke strategies tailored to your service’s unique needs and future objectives.
After conducting a full audit, we’ll implement the strategy and update you with regular reports. You’ll also have contact with a dedicated account manager who will answer any questions.
We go out of our way to give you a seamless experience so you can focus on what you do best: providing in-home care.
Discover how other home care services grew with Assertive
Over the years, we’ve delivered results for numerous services in the healthcare industry. Discover how a tailor-made SEO strategy can elevate your home healthcare agency.
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Craft Irish Whiskey Co
Assertive designed and built a new website for the Craft Irish Whiskey Co. Because of the kinds of clientele buying the product, the website had to be high quality and maintain key UX factors.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
The Craft Irish Whiskey Co is a high-end luxury whiskey brand based in Ireland.
Our SEO Brands
Free resources and SEO tips for home care service providers
Ready to give your home care agency website a helping hand?
Investing in growth today gives you endless opportunities to scale and expand in the future. Whatever your current organic presence is, our experts would love to hear about your goals and explain how we can help you reach them.
Please feel free to contact us today and discover what makes us different from other SEO agencies.
FAQs
Why is search engine optimization essential for home care agencies?
When someone is searching for care in the community, they’ll most likely look online for providers. The right keywords and a strategic approach ensure your agency appears in those results. When you have a robust organic presence, it’s easier to turn your target audience into potential patients.
Can I manage my SEO efforts?
Yes, of course. There’s nothing to say you can’t manage your own SEO, but it’s no longer a case of heading to Google’s Keyword Planner, finding some SEO keywords, and creating content. Google’s many algorithm updates now factor in user experience, backlinks, and value-added content.
Moving up the search results and ensuring a consistent traffic flow is an intensive process that requires technical expertise and a lot of creative input. Many businesses don’t have enough time to give their SEO strategy the attention it needs, and we’re here to remove the stress of online marketing.
Will I see results immediately?
No. SEO is an ongoing process that can take months to show results. Any agency that promises instant results probably isn’t using ethical practices, which can hurt your site in the future. If you want instant results, we recommend combining PPC and SEO.
Paid search can immediately boost your website traffic, while SEO is a long-term, cost-effective solution.
