NHS and private hospitals provide vital services for patients, but the internet means prospective service users have access to treatment options across the UK.
In a competitive landscape where reputation and authority are everything, SEO can be the difference between your hospital maintaining a competitive stance and failing to acquire new patients.
Assertive specialises in SEO strategies that provide long-term growth and transform clicks into service users. With decades of experience in bespoke, data-driven SEO services, we leverage our combined expertise to deliver consistent, scalable results.
Our NHS and private hospital clients
Why trust Assertive's SEO services?
The high demand for hospitals doesn’t necessarily guarantee success. Both private and NHS services deal with competition daily, and reputational damage can lead to closures.
Search engine optimization achieves more than obtaining an organic presence; it instils trust in prospective patients and separates your healthcare professionals as authorities within the industry.
Our unique data-driven approach to SEO leverages technology and patient insights to develop and deploy strategies that streamline lead acquisition and ensure your ongoing credibility.
Tailored, data-centric SEO solutions for hospitals
Online visibility paves the way for qualified leads to visit your website, but it’s only a piece of the puzzle. SEO requires a fully bespoke, data-centric strategy that conveys your hospital’s reputation and positions it as the best place to seek treatment.
Our experts analyse your competitors in-depth and remove any barriers to your success by developing an SEO strategy that facilitates growth.
With a multi-skilled team of technical SEO experts, writers and digital marketing specialists, we allow healthcare companies to experience limitless growth potential.
Hospital SEO services
SEO audit and strategy development
We’ll conduct an in-depth SEO audit of your website and evaluate its performance. The audit is integral to exposing gaps and isolating growth opportunities. Once we have this information, we can lay the foundations for an SEO strategy that aligns with your hospital’s bespoke needs and future growth objectives.
Local SEO
All hospitals have an opportunity to scale nationally, but local SEO ensures you maintain a competitive position in your immediate community. Our local SEO experts perform seamless local keyword research and optimize your website to ensure you appear in local searches. We’ll also refine your Google Business Profile and use our connections to source high-authority local links.
On-page SEO
Minor oversights can significantly impact your website’s ranking potential. On-page SEO is vital for turning impressions into clicks and ensuring prospective patients complete desired actions once they’re on your website. From creating compelling meta descriptions and title tags to refining your internal links, our on-page SEO experts ensure nothing gets in the way of your hospital’s success.
Off-page SEO
Link building is intrinsic to any hospital SEO strategy. Obtaining links from authoritative websites establishes your authority, ensuring higher search engine rankings and instilling a sense of trust in potential patients. With a proven history in local, national and international outreach, our link-building services ensure you maintain a competitive stance.
Technical SEO
Hospital websites must have a flawless online presence that offers prospective patients a seamless experience. Even minor errors can halt your site’s ranking potential and cause it to lose traction in the search results pages. Our technical SEO experts conduct regular audits, fixing errors and ensuring nothing gets in the way of your hospital’s growth.
Content marketing
Quality content defines your impact on the medical industry. Healthcare providers who can offer helpful advice to prospective patients are more likely to generate a constant stream of admissions. Our expert writers create medical content that sets you apart from other medical professionals and demonstrates your commitment to patient experience.
Our proven SEO process for healthcare websites
Founded in 2007, Assertive is one of the UK’s longest-running SEO agencies. Much of our success is rooted in our ability to look to the future and evolve our strategies to align with the ever-changing SEO landscape.
We’ve provided bespoke healthcare SEO services for decades, allowing our clients to grow and scale to new markets. Whether you aim to become a national authority or scale your private hospital internationally, our data-driven approach yields impressive results.
From your initial consultation to deploying and refining the healthcare SEO strategy, we ensure our clients have unparalleled support. With a dedicated account manager and reports tailored to your specifications, choosing Assertive as your SEO partner is a giant stride towards a prosperous future.
See the results we've secured for other hospital websites
We’ve worked with healthcare industry clients for decades, providing them expert support. See how our bespoke SEO services can help your medical practice grow consistently.
Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“We’ve worked with Assertive for over two years. During that time, they’ve helped grow our website traffic substantially”.
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Our SEO Brands
Further resources for private and NHS hospitals
Book a free proposal and tell us about your goals
SEO is a wise investment for your hospital’s future; we’re the agency that will get you where you deserve to be. Booking a free proposal lets you explain what’s holding your hospital back and how you want to grow. We’ll then issue a free quote and begin building your SEO campaign.
FAQs
Do NHS hospitals need search engine optimization?
Absolutely. Whether you operate within your local community or have a national presence, a bespoke SEO strategy enhances your online visibility and instils confidence in potential patients. Our services are designed to align with your hospital’s services and goals.
We’ll help you position yourself as a specialist treatment provider, prepare your hospital for the future, and provide you with a robust platform to attract private patients.
How do you analyse your SEO results?
We use Google Search Console, Google Analytics, and leverage our own SEO software that’s bespoke to Assertive. You’ll receive regular reports that track your progress and our experts are always ready to adapt and evolve your strategy to secure better results.
Do you guarantee top ranking on the search engine results pages?
We’re an ethical SEO agency with a reputation for providing trustworthy SEO services. However, we never make any guarantees because your organic presence depends on multiple factors.
Competition levels and other components of your digital marketing strategy impact where your website ranks. We guarantee that our experts will do everything possible to secure the best results for your hospital.
If another agency promises you top ranking, they’re likely using unethical processes, which will impact your website in the future.
