Couples with fertility issues usually look for answers online, which gives your clinic an excellent opportunity to generate more leads and turn them into patients. SEO bridges the gap between your fertility clinic’s existence and people finding it.
Assertive develops and deploys SEO strategies that increase your visibility on search engines and generate steady traffic to your website. As a fully bespoke digital marketing agency, our unparalleled experience in the healthcare industry allows you to grow and scale your business.
We've worked with these fertility clinics; now it's your turn
Why trust Assertive with your SEO needs?
Fertility practices provide a vital service to NHS and private patients, but people struggling with fertility want absolute peace of mind and confidence that a clinic can help them.
Search engine optimization isn’t just about increasing your rankings; it’s an opportunity to demonstrate your authority and showcase previous results.
Founded in 2007, Assertive has provided long-term growth for clients in the healthcare industry, helping them connect with their target audience and fulfil their objectives.
Data-driven SEO strategies
Much of our success is rooted in leveraging advanced technology to gain insights into our client’s competitors and audiences.
However, securing better search results is only a piece of the puzzle because successful SEO for fertility clinics doesn’t just attract website traffic; it keeps leads around and turns them into patients.
Our multi-pronged approach to SEO allows fertility clinic websites to achieve more with their budget and cement themselves as go-to resources for people struggling to conceive.
Fertility and IVF clinic SEO services
SEO audit and strategy
The first thing we do when working with any client is perform an SEO audit of their website and current SEO strategy. Our experts will assess what’s holding your website back, how it compares to competitors and whether your target audience identifies your clinic as an authority. Once we have this information, we’ll develop an SEO strategy that eliminates current issues and aligns with your goals.
On-page SEO
On-page SEO streamlines the process of turning clicks into patients for fertility practices. Slight errors or oversights can significantly impact your website, but we eliminate all barriers to your success. From refining your keyword research strategy to implementing better meta descriptions and title tags, we’ll prime your website for success.
Technical SEO
Technical SEO is vital for any fertility clinic website, as it ensures you meet all core web vitals and give visitors a seamless experience. Through regular audits, we’ll identify any errors and fix them before they impact your ranking potential. Whether fixing internal links, maintaining seamless navigation or optimizing your site for mobile devices, our experts ensure your website delivers on user experience.
Content marketing
Content marketing is intrinsic to any SEO campaign. It helps you detail your fertility solutions, help prospective patients deal with an emotional journey and secure more website traffic. With a team of SEO writers, we’ll refine your treatment pages, develop compelling case studies and cement your IVF clinic as an authority.
Our process for ensuring long-term SEO success
During your initial consultation, we’ll learn about your fertility practice and perform an audit to assess its performance. Once we understand what’s holding it back, our experts develop an SEO strategy that addresses current issues and primes your IVF clinic for future success.
The bespoke approach enables us to construct strategies that propel you towards future success by combining technology and industry expertise.
Our strategies align with your objectives, whether attracting more patients or scaling your IVF clinic to international success. You’ll also receive support from a dedicated account manager and regular reports that track our progress.
Discover how we've helped other fertility clinics.
Over many years, we’ve supported healthcare businesses in reaching new heights by developing and implementing tailored SEO strategies. Please feel free to take a look at our previous results.
Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“We’ve worked with Assertive for over two years. During that time, they’ve helped grow our website traffic substantially”.
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Our SEO Brands
Further resources for fertility clinics
Ready to grow and scale your fertility clinic?
Climbing up the search engines, attracting more patients and cementing your fertility clinic are genuine possibilities when you partner with Assertive. We’d love to hear your goals and offer prospective clients a free zero-obligation proposal. Please get in touch today to learn how we can help your clinic.
Frequently Asked Questions
Is SEO a wise investment?
SEO is a critical component of any online marketing strategy. It enhances your visibility on Google search results pages and generates consistent traffic to your website. SEO is key to attracting more leads and converting them into patients.
While it takes time to see results, SEO’s long-term effects mean you can grow your practice and receive regular enquiries about IVF treatments.
How do you measure success?
We use a range of solutions to track our progress, including Google Search Console, Google Analytics, and software solutions bespoke to Assertive. All strategies take time to produce results, but once we secure them, you’ll have an ongoing organic presence.
We regularly assess our SEO strategies and isolate areas for further growth. If we need to make any changes to your strategy, we’ll perform them to ensure nothing stands in the way of your fertility clinic’s growth.
Is PPC or SEO better for fertility clinics?
PPC and SEO are both valuable digital marketing strategies for any fertility clinic. While SEO is an ongoing process that yields consistent results, PPC is often used to generate quick traffic for new businesses or promotions.
We offer PPC services that give your clinic instant results and facilitate new patient acquisitions while we’re growing your organic presence. Combining both can help you diversify your reach and connect with broader audiences.
