Demonstrate your expertise and attract patients to your orthopedic clinic with bespoke SEO services from Assertive. As an orthopaedic professional in a highly specialised role, your success lies in an ability to provide expert advice and treatment for musculoskeletal conditions.
Search engine optimization (SEO) is a proven way to increase your clinic’s organic traffic and turn patients searching for treatment into admissions. Assertive is a leading SEO agency with years of proven results.
Why orthopedic doctors trust Assertive with their SEO needs
Whether you treat local, national or even international patients, SEO is a proven way to reach them and grow your authority. Injuries or diseases of the musculoskeletal system can devastate an individual’s life, but the right treatment can make a significant difference.
Assertive has a proven history of helping healthcare clients secure better search engine rankings and skyrocket patient acquisitions. Our data-driven approach to SEO gives you long-term growth and sets you apart as an industry authority.
Bespoke SEO strategies
SEO for orthopedic surgeons requires an intensive approach involving much more than securing higher search engine results. The right strategy can achieve ongoing growth, but fierce competition means building authority within your industry and connecting with prospective patients.
As a fully bespoke SEO agency, we dive deep into your industry and gather vital insights about your audience, leaving no stone unturned. The results? Data-driven strategies built for your orthopaedic practice.
Orthopaedic SEO services

SEO audit and strategy
Performing a complete SEO audit of your website enables us to assess it for errors and get a complete picture of what might be holding it back. Gathering this information, from the quality of your website to its current content and how you measure up against competitors, enables us to develop a strategy that prioritises growth.

Local SEO
Individuals looking for orthopedic surgeons will often search locally. If your website doesn’t appear in local searches, you could lose valuable patients. Local SEO is an intensive process that includes optimizing your Google Business Profile, performing keyword research and securing placements in high-authority publications. Our specialists have long-term expertise in local optimization.

On-page SEO
On-page SEO is vital for orthopedic practices wanting more than just website traffic. If prospective patients have a poor website experience, they’re less likely to trust your expertise. From fine-tuning each title tag and meta description to implementing relevant keywords and ensuring internal linking structure, we ensure that your orthopedic website offers users a seamless experience.

Off-page SEO
Every orthopedic practice knows that success is only possible with a strong reputation. Search engines and potential patients are more likely to trust your website if it demonstrates authority. Backlinks are one of the best ways to build authority within your industry. Our specialist link-building team will source placements from high-authority, reputable publications.

Content marketing
Quality content is key to attracting new patients and maintaining your authority within the orthopaedics industry. Keyword stuffing and writing for search engines are no longer enough to make an impression. Many orthopedic practices struggle to create quality content, but our dedicated writers demonstrate your USP and help you secure more patients.

Technical SEO
Attracting website traffic is one part of the puzzle, but turning visitors into patients is no easy feat. Any technical errors on your website can be detrimental. Our experts perform regular audits, checking for website structure issues, broken links, and navigation problems. We also optimize your platform for all devices, ensuring users have a positive experience.
Our proven SEO process
Securing ranking on the search results pages requires ongoing time and effort. With the right team on your side, growth is a real possibility. When you book an initial consultation with our professionals, we’ll discuss your goals and review what’s getting in the way of your website’s success.
Our success lies in our ability to implement advanced SEO tactics without losing sight of what makes your orthopedic clinic unique. Assertive clients have access to an expert account manager, who will serve as their main point of contact, and regular updates from our SEO team.
We take a proactive approach to securing ongoing growth and are always ready to alter your strategy. Reports are also tailored to your specifications and provide complete clarity.
Discover how we've supported other orthopedic surgeons
Since 2007, we’ve helped healthcare services unlock their true potential. If you’d like to witness the same results as these clients, please get in touch.

Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“We’ve worked with Assertive for over two years. During that time, they’ve helped grow our website traffic substantially”.
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Our SEO Brands


Further resources for orthopaedic clinics
Book a free consultation today
We’d love to hear from you if you’re ready to invest in your clinic’s future. Our orthopedic SEO services are designed to secure results, and we guarantee unparalleled support throughout the process. Prospective clients can take advantage of a zero-obligation proposal, so have a chat with us today.
Frequently Asked Questions
Can I manage my own SEO campaign?
Yes, you can. However, if you’re busy with orthopedic surgery or focusing on the daily running of your practice, finding the time to focus on SEO can be challenging. It’s an intensive task, from sourcing long-tail keywords to monitoring your website and fixing errors.
For this reason, investing in orthopedic SEO services can be a wise decision. We handle all elements of the process, ensuring you secure more website traffic and can witness results.
Why do orthopedic websites need SEO?
Healthcare SEO is the best way to showcase your services to patients and ensure your clinic can grow. There will always be competition, but the right strategy can highlight the expertise of each orthopedic surgeon and give prospective patients confidence.
When your clinic appears in Google search results, it signifies professionalism and reputation. Not investing in search engine optimization means it’s easy to get left behind.
Do you guarantee first-page rankings?
No, we don’t. Remember that SEO is a long-term strategy, and climbing up Google’s search results does take time. Any agency that promises you top search rankings is probably using unethical techniques, which can harm your website.
Working with Assertive gives you access to a reputable SEO team with a growth-orientated mindset. We guarantee our experts will do everything possible to attract more website visitors and help you reach your goals. It takes time, but the results are well worth the time and effort.