The pharmaceutical industry is extremely competitive, and many companies make the mistake of thinking a cookie-cutter SEO strategy will deliver results. As a highly regulated industry, everything from content creation to link building must align with strict criteria set by search engines.
Assertive is a fully bespoke SEO agency specialising in working with healthcare professionals. Our proven results help pharmaceutical websites increase their online visibility and build authority. If you want to secure more conversions and align with your goals, we’ll help you grow and scale.
Why trust Assertive with your pharma SEO needs?
SEO is one of the most effective ways to enhance your organic search presence and attract consistent traffic to your pharmaceutical website. Since 2007, we’ve helped clients navigate challenges and connect with their target audience.
Our commitment to providing clients with the best possible SEO strategies means we’ve secured long-term results that provide ongoing growth.
Data-driven SEO services
In today’s technology-focused society, cookie-cutter SEO doesn’t get results. Instead, you’ll need to leverage advanced digital marketing techniques that cut through the noise and place your pharmaceutical company where it deserves to be.
Our data-driven SEO strategies use advanced technology to gain insights into your industry. We do our best to develop and execute campaigns that deliver results, and our multi-skilled experts go out of their way to give you the opportunity to grow and scale.
Pharmaceutical SEO services

SEO audit and strategy
The first thing we’ll do is perform an in-depth SEO audit to understand your website’s current performance and where there are gaps in your strategy. Our experts assess core web vitals while gaining insights into your audience and competitors. This information enables us to create a long-term strategy that propels your company towards immediate and long-term goals.

Local SEO
Local SEO is integral to your success if you target healthcare professionals within your community. From performing keyword research to optimizing your Google Business Profile and sourcing links in high-authority publications, we’re experts in local search. We’ll also ensure NAP consistency across all listings and monitor your growth.

Content marketing
No SEO strategy would work without high-quality content. It’s the difference between your company establishing itself as an authority or fading into the background. Whether you need original blog posts, compelling case studies or conversion-focused copywriting, our SEO writers always deliver. We align our practices with Google’s E-E-A-T guidelines, giving your readers the best possible experience.

Off-page SEO
Attracting website traffic is one piece of the puzzle, but the key to unlocking growth is turning visitors into clients. On-page SEO is about providing the best possible experience for both website visitors and search engines. From refining your internal links to creating optimized meta descriptions and title tags, we offer full-service on-page SEO.

Technical SEO
A website’s technical aspects are often overlooked despite their importance. Even small technical SEO issues can significantly impact your website’s ability to rank. Our specialists perform regular audits and website crawls, evaluating site structure and broken links and ensuring your website is accessible for all devices.

Off-page SEO
Pharma companies can struggle to gain momentum, and sourcing high-quality backlinks can be challenging. With years of experience providing outreach for clients in complex industries, our link-building specialists go out of their way to establish your authority through reputable placements.
Our process for securing results for businesses in the pharma industry
Pharmaceutical companies often struggle with search engine optimization due to the industry’s competitive nature and advertising restrictions. Assertive was founded in 2007, and we specialise in helping clients secure better search engine results through bespoke strategies.
During your initial consultation, we’ll learn more about your brand and what you feel is holding you back. We’ll then review your previous SEO efforts and build a bespoke strategy that aligns with your objectives.
Our clients have access to a dedicated account manager who will provide regular updates and send reports tailored to your specifications.
See the results we've delivered for other pharmaceutical companies
With over 17 years of experience working with clients in the healthcare industry, we’ve secured results on a local, national, and international scale. Please feel free to review our previous results and see how we can support your goals.

Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“Assertive has provided an effective and efficient SEO service delivering results and has helped to leverage strong traffic growth from Google.”
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Our SEO Brands


Further resources for pharmaceutical industry companies
Discover how Assertive can support your pharmaceutical brand today
A successful SEO strategy can give pharmaceutical companies unparalleled growth and the opportunity to plan for the future. If you’re ready to invest in professional search engine optimisation, we’d love to explain how we can support your digital marketing efforts.
Frequently Asked Questions
Do pharmaceutical companies need SEO?
Getting to the top of the search results pages takes a lot of time and effort. SEO for pharmaceutical companies is an intensive process that requires constant monitoring and updating.
From performing seamless keyword research to managing your website’s technical elements and securing placements in high-authority publications, our experts do everything they can to surpass your expectations.
Most of our clients don’t have the time and expertise to dedicate themselves to SEO, which is where we come in. Our team manages all elements of your strategy, giving you the opportunity to climb the search engine results pages while focusing on other areas of your business.
Do you guarantee top rankings on search engines?
We don’t make guarantees in terms of securing top-ranking positions, as numerous factors influence your results. As a reputable company that leverages ethical practices, we focus on providing our pharmaceutical industry clients with a marketing strategy that doesn’t hold them back.
Any agency that promises first-page rankings probably doesn’t operate within Google’s guidelines, which can lead to penalties and impact your reputation.
Is PPC or SEO more effective for pharmaceutical brands?
The medical industry is highly competitive; cutting through the noise can take time and effort. When it comes to pharmaceutical marketing, both PPC and SEO can deliver long-term growth and consistent results.
While SEO focuses on building organic search visibility, PPC can offer immediate results. Both are effective marketing strategies for pharma companies.