Primary care providers offer a vital service for patients seeking treatment. Whether you’re a GP, dentist, optometrist or community pharmacist, the key to securing more patients is ensuring they can find your services online.
A targeted search engine optimization (SEO) strategy gives your doctor or medical practice a robust organic presence, helping you to engage further with existing patients and connect with prospective patients.
Assertive offers bespoke SEO strategies for medical practices to help you be found, make a strong first impression, and grow your patient list.
Medical practices that experienced growth with Assertive
Unlock your potential with bespoke SEO solutions
Whether you’re a local medical practice or operate nationally, search engine optimization is integral to any digital marketing strategy. The competition to win patients is fierce, but securing a spot on the search engine results pages allows you to reach more patients.
Assertive was founded in 2007, and since then, we’ve helped numerous healthcare practices unlock their potential with tailored SEO. From developing a fully bespoke strategy to tracking your website’s progress, our full-service solutions deliver measurable results.
Diagnosing and treating healthcare SEO problems
Primacy care services must demonstrate their reputability and credentials to win the trust of potential patients online, and our data-driven approach to SEO identifies and eliminates barriers to your success.
With an expert team of multi-talented specialists, we review what’s holding your website back and align our practices to Google’s algorithms. We’re tech-focused, E-E-A-T compliant and adept at overcoming challenges on-page and technical SEO challenges.
Healthcare provider SEO services
Audit and strategy development
The first step of any strategy is the SEO audit, which allows us to review your website and identify any issues. We’ll explore your healthcare website for technical errors, on-page ranking factors and assess how it compares to other healthcare providers in your area.
Local SEO
A comprehensive local SEO strategy is intrinsic to acquiring new patients within your local community. Our experts deploy a range of techniques when enhancing your local presence, including optimising your Google Business Profile, ensuring consistency with local citations and developing a proactive link-building strategy.
On-page SEO
A comprehensive local SEO strategy is intrinsic to acquiring new patients within your local community. Our experts deploy a range of techniques when enhancing your local presence, including optimising your Google Business Profile, ensuring consistency with local citations and developing a proactive link-building strategy.
Technical SEO
Technical errors can limit the potential of healthcare businesses, but a combative approach negates the risk of these errors causing problems. We perform regular crawls and audits of your website, assessing its core web vitals and removing barriers for higher search engine rankings.
Off-page SEO
A well-executed link-building strategy will demonstrate your authority in the healthcare industry and create a sense of trust among potential patients. Our outreach services for medical professionals target relevant and reputable publications and medical websites, ensuring we secure high-quality links that enhance your profile.
Content marketing
Content marketing can elevate an effective SEO strategy, ensuring your website content offers value to search engines and audience members. With a talented team of skilled writers, we provide a full-service solution, creating impactful content for your healthcare business. Whether writing blog posts or refining your service pages, our SEO-focused writers set you apart as a healthcare industry authority.
Our search engine optimization process
Whether it’s SEO for doctors, dentists or optometrists, we follow an intricate process proven to secure optimal results. The initial consultation lets you find out how we can offer support while a dedicated account manager learns about your SEO goals.
Once we understand your needs, our specialists will create a medical search engine optimization strategy tailored to your brand.
Delivering your bespoke strategy
From conducting keyword research to performing outreach and transforming your website into a hub of valuable content, we’ll execute a strategy that moves your medical website towards its goals.
>Healthcare SEO is an ongoing process, but you’ll receive regular consultations and updates from your account manager.
Evaluating and reporting
Learn what our medical practice clients have to say about working with Assertive
Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
“Assertive were extremely knowledgeable and did a very good job overall. I wouldn’t hesitate to recommend them.”
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
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Helpful resources for primary care services
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FAQs
Why is local SEO essential for my primary care practice?
Healthcare websites without an optimised Google Business listing will struggle to appear on the search engine results page and through Google Maps. Our local SEO services put you in front of the right audience and ensure a steady flow of new patients.
What should I look for when choosing SEO services?
Most importantly, look for positive online reviews and ensure the SEO agency offers free consultations, where there’s no obligation to use the service.
I cater for a small town/village. Do I need SEO?
SEO for medical services ensures you maintain an organic presence and build relationships with your target audience. Establishing yourself as an authority is critical if you want to compete with other medical practices—the right strategy can help you achieve this.
I'm already using paid ads. Do I need an SEO strategy?
While PPC offers many benefits, it’s a short-term solution for driving people to your site. SEO boosts online visibility by helping your website appear in relevant search results. Utilising a combination of PPC< and SEO gives you short-term results while also preparing your site for long-term exposure.
