Urgent care centers provide vital services for people seeking immediate treatment, but those without a strong search presence often get left behind. SEO is a proven way to enhance your centre’s visibility on search engines and become the go-to place for patients needing support.
Assertive is a specialist digital marketing agency with years of proven experience in the healthcare industry. Our bespoke SEO strategies give you a constant search presence and the opportunity to turn website clicks into patients.
With us on your side, you can go deeper than first impressions and establish your center as the best treatment option.
Achieve the growth you deserve with customized SEO strategies
As urgent care SEO experts, we know that the right strategy can unlock your full potential and instil trust in your target audience. When people are searching for an urgent care facility or walk-in clinic, they want to know they’re going to receive the best treatment. That’s where we come in.
Assertive is a fully bespoke SEO agency that builds strategies based on your immediate needs and future objectives. We’re all about growth and leverage decades of combined experience to ensure our clients witness the best possible results.
Unparalleled support from our SEO specialists
Whether you want to attract more patients or plan to scale your urgent care facility nationally, we base our SEO strategies on your goals. As a data-driven agency, our experts will dive into your industry and competitors, developing plans that put your clinic front and centre.
We’re proactive and always looking towards the future. Our techniques align with Google’s ranking factors, including E-E-A-T. Whatever your challenges, we’ll help you overcome them and become a formidable competitor.
Urgent care SEO services

Auditing and strategy
We’ll perform a comprehensive SEO audit to get a clear idea of your website’s performance and whether any errors are holding it back from ranking. Our experts check for core web vitals and perform a full assessment of your content, gathering vital insights that enable us to create a bespoke SEO strategy that ensures growth potential.

Technical SEO
Your website’s technical SEO might have a background role, but minor errors can impact your urgent care center. We utilize a suite of high-tech solutions that allow our experts to crawl your website and assess its core web vitals, eliminating any barriers to your success.

On-page SEO
On-page SEO is intrinsic to securing website clicks and turning visitors into patients. Urgent care facilities must provide prospective patients with a seamless experience, and we ensure a smooth transition from search engine to onboarding. Our experts finetune your meta descriptions and title tags and implement flawless internal links.

Content marketing
Content marketing maximises the effect of SEO strategies, forming relationships with website visitors and offering them valuable information. Google’s recent updates now prioritise user experience over everything else, meaning your website content must deliver on all bases. Our in-house writers collaborate with the SEO team, producing quality content that turns visitors into loyal patients.

Local SEO
Many urgent care centers rely on attracting patients in their community, and our local SEO services place you in the spotlight. From optimizing your Google Business Profile and sourcing location-based keywords to leveraging citations and local link-building strategies, we give your urgent care website every opportunity to demonstrate its credibility to active audiences searching for immediate treatment.

Off-page SEO
Outreach is vital to any SEO campaign, as it demonstrates your authority and generates links from reputable publications. As an ethical urgent care SEO company, we use ethical link-building practices, focusing on quality over quantity. With dedicated link builders and a vast network of publications, you’ll receive high-quality links that significantly improve your reputation.
Our urgent care SEO process puts you on the road to success
SEO is an ongoing process, but ask our clients, and they’ll tell you it’s worth it. Once the initial efforts are successful, your urgent care center can attract a steady stream of prospective patients and stake an enviable place in the market.
All of our clients receive a free discovery call, during which we’ll learn about your goals and assess what’s holding you back from reaching them. You’ll then receive a no-obligation proposal and can decide whether to proceed.
We’ll create a bespoke strategy that addresses current issues and primes your practice for future success. As we work under your specifications, you can be as involved as you want throughout the deployment.
Monthly reporting lets you track our success and evaluate whether we’re meeting your key metrics. While results can take time, we’re always ready to adapt and evolve your strategy.
See the results we've secured for other hospital websites
We’ve worked with healthcare industry clients for decades, providing them expert support. See how our bespoke SEO services can help your medical practice grow consistently.

Increase in
Organic traffic
Increase in
Customer acquisition
Loot Bank
The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.
Assertive were extremely knowledgeable and did a very good job overall. I wouldn’t hesitate to recommend them.
LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.
Our SEO Brands


Helpful resources for urgent care centers
Ready for SEO success?
We’ve seen the sheer power of SEO time and again, and now we’d love to secure endless growth potential for your urgent care facility. If you’d like to learn more about our SEO services, please don’t hesitate to book your free consultation today.
A professional account manager will explain how we can help in more detail and generate a no-obligation quote. We look forward to helping you win with SEO.
Frequently Asked Questions
Do I need an urgent care SEO agency?
It depends on what you hope to achieve and whether you have the time and expertise for organic growth. SEO is a complex process that requires a lot of input and adaptation.
Obtaining ongoing growth means focusing on all areas of the strategy, including technical, off-page, and local SEO, as well as content marketing.
Many practices outsource their SEO needs to a specialist agency like Assertive because it lets them focus on other business areas and ensures professional results.
Are local searches more important for urgent care providers?
They can be, but it depends on whether you operate in one location or have multiple clinics. Our services are designed to grow and scale with your evolving needs, so there’s always an opportunity to expand.
Which is more effective, PPC or SEO?
They’re both excellent ways to drive website clicks and turn those clicks into patients. While SEO is a long-term process that gives you a continued presence on the search engine results pages, PPC offers instant results.
Combining paid ads and SEO ensures you’ll attract patients in the short term while also building a consistent presence for the future. Ultimately, it depends on what you want to achieve, but our PPC services can help you make an immediate impact.