Law Firm SEO Services

Search Engine Optimisation or SEO is one of the leading online success drivers for any modern law firm. To sell your services and grow your business via the internet, implementing an SEO strategy is vital. 

Law Firm SEO Company

 We’re an Expert SEO Agency That Will Help You Reach Your Business Goals

An expert SEO team will always tell you that search engine optimisation is one of the most effective marketing strategies for sustainable business growth. 

A well-optimised website will generate high Google page rankings, drive the right kind of traffic to your site and, ultimately, generate a higher volume of inquiries which should eventually lead to increased revenue.

In simple terms, if your law firm’s website isn’t in a position to be found when people enter relevant search terms into Google and other search engines, it will never make you money – regardless of how much you spend.

On the flip side, if your site presents effectively to those performing a search based on the services you offer, it can achieve excellent results, becoming a vital tool in your marketing box of tricks.

find out how much SEO would cost and how long it could take in a few minutes.
A bit about your Company / Organisation
a bit about your objectives
Costs and Timeframes
Costs and Timeframes

Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


Increase in



Improvement in


Allianz Global Investors

Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.

Client Name – Designation

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

We Offer SEO Services For Lawyers

As a team of dynamic law firm SEO experts, we work hard to build powerful content marketing strategies that ensure all of your web pages are optimised to boost your chances of appearing on the search engine results page.

Link Building

One of our most popular law firm SEO services is link building. A healthy backlink profile can offer huge ROIs for law firms and help you to reach potential clients.

Link building is a complex process, and many clients of ours understand that it’s essential but often don’t know where to start. That’s where we come in.

As an expert marketing agency, we guarantee to provide white-hat links for all of our clients. We place reputability at the heart of everything we do and refuse to compromise our integrity to generate quick results that won’t last.

Law firm marketing takes time because it’s a specialist industry. But we promise that with expert planning and market analysis, we’ll help you build a healthy backlink profile.

Most importantly, through our experience and ethical stance, we promise you’ll never receive a Google penalty when you work with Assertive.


Local SEO for law firms

If you want to be found easily online, Google’s map listings are considered prime real estate to have details of your law firm featured. This is because when potential clients enter popular search terms like ‘law firms near me’ or ‘law firms in my local area’, Google will usually show them local map listings, with a selection of three featured businesses who are within easy reach.

It’s likely the prospective customer performing the search will pick one of these companies – so you want your name to be among those suggested – after all, you have to be in it to win it, and the first company on the map listing receives a whopping 33% of all click-throughs.

Our SEO experts specialise in mobile optimisation, a vital aspect of Local SEO for law firms. We’ll put you in front of the right audience and let people know why they should choose you as their lawyer.


Keyword Research

Keywords are an essential part of content marketing because their placement is how search engines find your web pages. For example, when someone types in a specific query such as accident law firms, the robot will crawl through every page in Google’s index and show your company – if you’re succeeding with search engine marketing.

We offer a bespoke approach to keyword research based on your company and its individual needs. As marketing experts, we know that a general strategy doesn’t work for anyone, so we’ll increase your presence by defining potential growth areas for your business.

Targeted Content

Law firms provide an essential service for consumers, and many will visit your law firm website in search of answers. Depending on how you can help them, those visitors might become customers.

Previously, the idea of marketing was to sell products and services. Through experience, we learned that website visitors want more than a quick sell. Instead, they want to know that any lawyer they choose puts client needs and satisfaction first.

You can become an authoritative source in your industry through customer-driven content. Not only will it make you more popular with search engine algorithms, but it will also give you a favourable presence with your customers.

Why Choose Assertive for Law Firm SEO Services?

“Assertive’s link building output was incredible, we actually earned more links from their manual outreach then we did a full scale digital PR campaign with another agency”

– NM Motors

Why do law firms choose Assertive? Because we know what we’re doing, and we always deliver on our promises. Our team understands that you need a bespoke approach that sets you apart from the competition when it comes to law firm SEO. As a leading law firm SEO company, we guarantee to surpass your expectations.

12 Years of Experience

Yes, that’s right. We’ve been doing this for 12 years, which is longer than most law firm SEO services. With a multi-talented team of writers, SEO specialists and account managers, we’re able to give law firms the chance to build a lasting presence on the search engines.

We Specialise in SEO Strategy

Most digital marketing agencies offer SEO services, but we specialise in search engine marketing because we know how important it is for every business. Not only does it boost your marketing efforts, but it also creates a lasting impression with your audience.

We use a range of SEO tactics, including growth hacking, content marketing and technical support. With Assertive at your site, all of your marketing needs are met.

Our SEO Brands

Law Firm Marketing & SEO Frequently Asked Questions

How effective is SEO for Law Firms?

SEO is the process of optimising pages on your website to improve your search engine rankings and drive more traffic to your site. In short, consistently achieving outstanding results requires constant adherence to SEO best practices, often with the support of a specialist SEO consultant or agency, who can help you devise, implement, and manage a long-term SEO strategy.

How can I secure the top spot in Google Map listings?

There are several ways to outrank competing local law firms and consistently achieve the top position in Google Map listings.

Firstly, ensure that your law firm is registered on Google My Business, or you stand no chance at all of occupying this prime internet real estate. It’s a quick and straightforward process -we’ll help you to get it done.

How effective is SEO for Law Firms?

The legal industry is a highly competitive market, both online and offline, which makes it vital to focus digital marketing activities for your law firm on the areas where they can make the most significant impact.

SEO has been proven, time and again, to bring the highest return on investment out of all other online marketing activities, including organic page growth via social media, Pay Per Click advertising, and direct mail. While these are all effective strategies for generating leads, they rarely deliver the same volume of high-quality, highly motivated traffic to your website. Using SEO best practices will lead you to rank highly with search engines like Google and Bing.

SEO is so cost-effective because it targets internet users who are already actively looking for the services offered by your law firm. Its inbound nature can help your business save money instead of outbound, labour-intensive strategies like cold-calling, which carry a much bigger element of risk. 

While cold-calling can be effective, the leads generated by the practice will cost your company a staggering 61% more than leads generated by SEO.

Will Your Law Firm SEO Services Put Me on the First Page of Google?

Appearing on the search engine results page takes a lot of time and effort, especially when it’s attorney SEO. You’re operating within a high-competition industry, so achieving a first-page ranking takes time. 

If any SEO services promise you they’ll get you on the first page of Google; then it’s time to step away and reevaluate your options. 

They probably will make sure your website ranks highly, but they’ll use black-hat tactics to achieve it, and you’ll be left with a hefty penalty. 

We only offer white-hat law firm SEO services, so you can rest assured that you’re in good hands with us.

Optimising a Google My Business Listing

There are several simple actions we’ll perform to optimise your law firm’s Google Business listing and increase your chances of occupying one of the top three ranking spots.

  • Add some high-quality, relevant images.
  • Include your business opening hours.
  • Verify all locations if you have more than one
  • Include a clear and concise description of your business
  • Include good quality video content about your law firm

We’ll also get the basic details of your law firm (name, address and phone number) listed in as many local directories as possible. Google will use these to verify that you’re a well-established legal practice in your local area and is more likely to list you at the top of its Google Map listing page.

This practice can be time-consuming, but our agency will use several software tools to help you get listed.

Gain Traction With Google My Business

Setting up a Google Business listing, and keeping this well-maintained, is quick, straightforward, and doesn’t cost you a penny. Unfortunately, this means that many other legal firms in your area will have completed the process with optimised listings as well, meaning you need to focus on additional areas like organic SEO.

Our SEO specialist team can work with you to create a strategy that covers all bases for your law firm. Together, we’ll make sure each piece of content and listing works well for your company and creates steady and sustainable growth. 

Let Us Handle Your Organic Law Firm SEO

Google Maps don’t appear on every search that your potential clients will make, so it’s important to consider organic SEO for your law firm alongside local SEO. 

Organic search results are the typical Google page results shown to potential clients either below the map listings or map listings. 

Being on the first page of an organic Google search is a significant sign of authority to searchers, who are more likely to click through to your law firm’s website. 

Understanding how to ensure your law firm ranks highly in organic Google searches involves understanding the basics of how search engines like Google, Bing, and Yahoo work. 

Search engines are, essentially, robots, and the way they work is by crawling through the websites 24 hours a day, checking how closely they meet their guidelines to determine where they should rank in search results. 

To ensure that your law firm’s company website is optimised to satisfy as many of the Google robot’s criteria for high-ranking content as possible, there are several priorities to consider:

  • Bounce Rate: What percentage of visitors to your site are leaving after reading just one page, and what you can do to hold their attention better or direct them to more relevant areas of your site?
  • A good user experience: How smoothly can visitors navigate your website, and how easy is it for them to find and access the critical information they’re looking for?
  • On-site technical signals: This sounds complicated, but in reality, it’s all about ensuring that the nuts and bolts of on-page SEO, including things like headings and sub-headings, meta tags, and keyword density, are used correctly and with the right frequency to please the ‘bots.
  • Content: Are you updating your site’s content to ensure it’s helpful to your target audience and that it clearly describes your legal services, their key benefits, and who they’re for?

These four simple-looking points cover a vast range of complex issues, which is where an expert SEO consultant or agency can take the rein. They’ll ensure that those pesky Google robots are satisfied with all aspects of your law firm website for optimal results. 

If you can’t wait to get started, however, here are a few simple ways in which you can improve your legal website:

  • Make sure you have at least 1000 words of relevant, useful content on each page of your site – this doesn’t mean stuffing it with filler, but carefully crafting text that answers the common questions that potential customers will be typing into their search engine of voice so that they can be reassured they’ve found the right legal firm to take care of their needs.
  • Producing high-quality video content to share with visitors, informing them about your services, presenting your law firm as a respected and authoritative figure in your local area, and inspiring them to get in touch.
  • Ensuring that you have an ‘HTTPS certificate set up on your web domain.
  • Conducting some basic keyword research to identify commonly used search terms and synonyms for your legal firm and making sure that these are used naturally throughout your site’s content.

There’s a whole lot more to successful SEO than the above, but paying attention to these fundamental factors will ensure that Google and all other search engines at the very least consider your site to be worthy of running through their algorithm to decide where it should appear in organic search results.

Remember – above all else, Google puts site users first when assigning page rankings and will prioritise sites that best serve user needs by loading quickly, working across all devices including mobiles, providing a smooth and intuitive user experience, and – above all else – providing quality content that’s highly relevant and answers the questions that users are most likely to ask.

Free SEO Audit

 Before getting in touch with an SEO consultant or agency, you may wish to check out how your law firm’s website is currently performing and identify any areas that are ripe for immediate improvement.

If you know what you’re looking for, then that’s great. But law firm SEO analysis is a complex process, and it can be helpful to ask Assertive to perform a complete website audit for you.

Our team will analyse every aspect of your site, including page speed, performance, content and keyword integration.

Things to Consider About Your Law Firm SEO Audit

Remember that good SEO is a marathon, not a sprint, and you need a clear strategy that’s implemented in the long term to achieve the kind of results that put your legal company on page one of Google’s organic search results for your chosen keywords.

Using this tool to clean up any basic SEO errors on your site is a great way to kickstart your SEO marketing, with the SEO score tracks how effective your site changes are. You can also use the tool to look at the sites of your main competitors in the legal industry and use some of their strategies to outrank them! Enter up to 3 significant competitors of your law firm in the comparison section of the Website Analyser tool.

Remember, your competitors who are ranked very highly, or even in prime position, are likely to be working with a skilled SEO consultant or agency on a long-term strategy that layers best SEO practice week in, week out – by far the most cost-effective and stress-free way to handle SEO for your law firm.

Enquire About Our Law Firm SEO Services Today

If you’d like more information about our law firm SEO services, please feel free to contact us. Assertive specialises in every aspect of search engine optimisation and will always go the extra mile for our clients.

We’ll work with you to develop a dynamic law firm SEO strategy and build your business through a range of marketing solutions such as social media and blogging.

You can contact our SEO agency team by phone number, email or using our helpful contact form. We look forward to hearing from you. 

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO