SEO (search engine optimisation) is not just about being seen; it’s about being seen by the right people at the right time. For law firms, this precision targeting is critical. When potential clients seek legal advice, they turn to search engines with specific queries.
Being prominently listed in these search results directly impacts your firm’s ability to capture quality leads—individuals actively seeking the legal services you offer. Digital dominance in the legal sector demands a strategic SEO approach.
Our legal SEO services are crafted to navigate these challenges effectively. We understand the intricacies of the legal market and tailor our strategies to ensure your firm stands out in the search engines. With our expertise, advanced analytics, and proprietary technology, our SEO strategy can propel your law firm’s website up the search engine results pages, connecting you with clients who need your expertise.
Partner with Assertive to navigate the complexities of legal SEO and transform your online presence into a powerful client acquisition tool.
Why SEO is critical for law firms
You face a unique set of challenges in the legal online space: fierce competition for top search rankings, strict advertising regulations unique to the legal industry, and the critical need to establish trust and authority with potential clients who are often in urgent situations.
Your firm needs to be visible at the exact moment these potential clients search for the legal assistance you offer.
Assertive SEO services are tailor-made to tackle these challenges head-on. We understand the importance of trust and authority in your field. That’s why our approach focuses on enhancing your online presence, highlighting your expertise, and building a reputable digital footprint.
We position your firm to excel in the demanding realm of online legal marketing.
Why SEO is critical for law firms
Each legal practice area has its unique audience, search behaviours, and competitive landscape, necessitating specialized SEO strategies. Recognizing this, we tailor our SEO approaches to align with the specific needs and goals of different legal practices within your firm:
Personal Injury Law
For personal injury practices, clients often search for immediate legal advice following an accident or injury. We focus on local SEO strategies to ensure your firm appears in local search results, coupled with content that addresses common concerns and questions of injury victims.
Family Law
Family law searches are typically driven by individuals seeking sensitive, reliable advice on matters like divorce or custody. Our strategy emphasises creating empathetic, informative content that answers these queries, supported by keywords that reflect the emotional tone of the searchers.
Corporate law
Corporate law clients search for legal partners with expertise in specific business-related legal matters. Our approach involves highlighting your firm’s experience and successes in corporate law, optimising for industry-specific keywords, and developing authoritative content that addresses complex legal issues businesses face.
SEO Case Study
One of our most recent marketing client case studies
Increase in
Organic traffic
Reduction in
Bounce rate
NEEDaFIXER
Assertive made initial website fixes and built a new content strategy that covered research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
“Our partnership with Assertive and their SEO efforts has raised our Google business profile, putting us in front of potential clients when they need us the most.”
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.
Legal SEO services for ambitious law firms
Your law firm requires an SEO agency that understands the basics and delves into the advanced tactics that set you apart. Our approach to legal SEO is designed for law firms poised for market leadership:
Technical SEO and site architecture
We dive deep into the technical underpinnings of your website, creating a robust foundation that search engines love. We employ advanced schema markup to enhance visibility in SERPs with rich snippets, crucial for showcasing your firm’s expertise directly in search results. Our team optimises your site’s architecture, employing strategic content siloing to establish clear topical authority areas, making it easier for search engines to crawl, understand, and rank your content effectively.
Comprehensive SEO audit
Our SEO audits go beyond surface-level analysis. They include a deep dive into server response codes to identify and rectify potential crawl issues, an exhaustive review of your internal linking structure to ensure optimal distribution of page authority throughout your site, and a detailed assessment of mobile usability to guarantee a seamless experience across devices.
Content strategy for authority building
Our content strategy is designed to position your firm as the leading authority in your practice areas. We leverage Latent Semantic Indexing (LSI) to enrich your content with relevant, contextually related terms, enhancing its relevance and comprehensiveness.
Additionally, we implement a topic cluster model, organising your content around pillar pages that provide a comprehensive overview of core subject areas, linked to more detailed subtopic pages. This not only improves user experience but also boosts your site’s topical authority.
High quality backlinks
Our backlink strategy focuses on acquiring high-quality, authoritative links through content-driven outreach and strategic partnerships with legal associations and industry influencers. We prioritise relevance and authority, ensuring each backlink contributes to your site’s credibility and search engine trust.
Pay-Per-Click Advertising
While our focus is on organic growth, we recognise the value of an integrated approach that includes pay-per-click (PPC) advertising. We use PPC to complement our SEO efforts, targeting highly competitive keywords where organic visibility is challenging to achieve quickly. This dual strategy ensures maximum visibility across all stages of the client acquisition funnel.
Get started with our legal SEO services
“Assertive’s link building output was incredible, we actually earned more links from their manual outreach then we did a full scale digital PR campaign with another agency”
– NM Motors
Transform your online presence by turning your law firm website into an unstoppable force. Rise through the rankings, dominate the competition, and become the authoritative legal voice clients trust and turn to.
Take the first step towards becoming the leading law firm in your market—contact us now to supercharge your firm’s growth.
Our SEO Brands
Frequently Asked Questions
What are some of the techniques used in law firm SEO services?
We employ a range of techniques designed to improve your search engine rankings and enhance the user experience for your potential clients. These include technical SEO optimisations, comprehensive keyword research, and advanced content strategies. We leverage semantic search to align with modern search behaviours and build high-quality backlinks from reputable sources within the legal industry.
Can law firm SEO help my business grow?
Absolutely. SEO for law firms is a powerful tool for business growth. By improving your visibility in search engine results, you’re more likely to be found by potential clients actively seeking legal assistance. A well-executed SEO strategy increases the quality and quantity of your website traffic, leading to more client inquiries and cases for your firm. It’s not just about being seen; it’s about being seen by the right people at the right time. With SEO, you can target clients specifically looking for the legal services you offer, resulting in higher conversion rates and significant business growth.
How long does it take to see results from law firm SEO?
Law firm SEO agencies who tell you they’ll get you to rank #1 AND give you a timeline, are having you on. RUN.
SEO is a long-term strategy, and its impact accumulates over time. While some initial improvements may be noticeable in the short term, substantial and lasting results typically emerge over several months. The exact timeframe depends on numerous factors, including the competitiveness of your legal speciality and the current SEO baseline of your website. Consistent effort and strategic adjustments are key to achieving and maintaining success in SEO.
