Retail SEO Services

At Assertive we support retail sector businesses with professional SEO campaigns that are built on ROI. Our search engine optimisation helps to support retail and ecommerce website growth so that more products and services are sold. Reduce your total cost per acquisition and see elevated return on investment over time.

Retail SEO Agency Services

 “Increase your eCommerce store’s online visibility with eCommerce SEO”. 

In a world where eCommerce businesses are fighting for online sales, SEO services ensure your business stands a fighting chance. Retail SEO makes certain that you rank ahead of your competitors in search engine results. This kind of visibility increases the chances of clients picking your retail store over stores with similar products. Promoted ads (Pay Per Click) definitely drive traffic to your online store’s website, but that also comes with increased budgetary costs. 

A business that’s serious about its bottom line should look at SEO for organic reach on Google. This is where the services of an eCommerce SEO agency come into play for a retail company.


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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


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Organic traffic


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Customer acquisition

Loot Bank

The challenge was to help LOOT significantly increase student sign-ups & to help more people transition away from other banks.

The guys at Assertive have been incredible – from the get-go, they delivered us a full strategy and a clear direction on how to reach our sign up goals. If any agency knows its stuff, I would have to say their expertise is beyond anything we’d seen before.

Client Name – Craig Hore

LOOT is an RBS owned digital bank that aims to revolutionise how people bank through an app and online.

What Assertive Media Offers

Assertive Media is one of the UK’s award-winning digital marketing and SEO agencies. We’ve been in the industry since 2007, and we have worked with many businesses to increase their organic traffic and increase sales through our no bull to the point SEO strategies.

We specialise in search engine optimisation, pay per click services, and conversion rate optimisation. We understand that search engine optimisation entails more than good content; search engines focus on giving users the best possible experience, and so do we. We ensure your potential customers have a good user experience on your website and thus feel persuaded to transact.

How eCommerce SEO is Different From Other Types of Digital Marketing

“Assertive’s link building output was incredible, we actually earned more links from their manual outreach then we did a full scale digital PR campaign with another agency”

– NM Motors

Ecommerce SEO differs from other digital strategies because of the nature of products, the volume of online stores, and traditional SEO practices that many online stores use a copy-paste approach to accomplish. For these reasons, eCommerce SEO presents some differences: 

Presence of duplicate content: If your eCommerce site sells something like scarfs, there are only so many unique identifiers for scarfs. As a result, you use similar content in describing your stock, and so many pages appear similar. Your competition has similar products and more than likely has similar descriptions. An eCommerce SEO agency understands the nuances involved in creating content for such websites and would help you avoid this. 

Crawling issues: For your website to rank highly in results, search engine crawlers must first find and access the website. Many eCommerce sites neglect the technical bit of SEO, so they have missing pages and filters that mess up the URL, which means that crawlers miss the pages. Such problems lower a site’s visibility. 

Layered navigation: Search engines factor in user experience while ranking your website on Google and other platforms. Complicated layouts give users a bad experience, so they often leave the web page. Search engines will not recommend websites with high bounce rates and short user sessions because they aim to give users the best experience. In eCommerce, due to the nature of the products, there is a lot of layered navigation. The setup of the layout can cause your site to rank poorly in search results.

Our SEO Brands

What is Retail SEO?


Search Engine Optimization is the process of improving the quality and quantity of traffic to your website by increasing a website’s visibility on search engines. Retail SEO applies strategies that target retail businesses and their specific needs. Ecommerce SEO differentiates online sites by ranking them for potential customers on search engines.


Why you Need SEO Services for eCommerce

“It’s time to take your eCommerce business to the next level”

Given the critical mistakes in retail SEO, businesses need to employ the services of a Retail SEO agency. An SEO company has several advantages:

Increase organic traffic:

You want people to visit your website without paying for ads and promotions. The only way to have organic traffic is by ranking highly in search results. A Retail SEO company will deploy an eCommerce SEO strategy that increases your website’s visibility. Topping search results not only increases organic traffic to your website but also improves the quality of visits. Search intent matters to the search engines, so the engine matches a query with the most relevant and quality result, which affects the quality of user visits to a website.

Improve appropriate keyword usage:

Keyword usage is everything in SEO. Many digital marketing classes and articles emphasise this point, and many retail website managers think they are doing it correctly. However, inappropriate keyword usage is very common in eCommerce SEO, so you scramble for ranking with your competitors because the competition for certain keywords is high. SEO agencies conduct keyword research and have the expertise in using unique keywords that match search intents. This sets your site apart from the competition.


User Experience:

An SEO company knows the exact ways to enhance user experience. The SEO agency makes improvements to the website to have optimal loading time, easy navigation, and on-page SEO. An eCommerce SEO agency will ensure that your website delivers relevant content, suitable titles, logical structure, informative meta description in a neat and readable format for both mobile and PC to enhance the user experience.

Increase Online


The goal on any eCommerce site is to increase sales, and eCommerce SEO should help you accomplish this goal. An appropriate eCommerce SEO strategy should increase the visibility of your business, increase traffic and ultimately lead to sales conversion.

Common mistakes in eCommerce SEO we help you avoid

“Get found and increase sales with our simple SEO checklist”

Ecommerce SEO isn’t as simple as you may be led to believe, and this is why many retailers make common mistakes while running their sites. Some of the mistakes on eCommerce sites include:

Using manufacturer descriptions: It can be challenging to vary product descriptions because, let’s be real, how many ways can you vary a phone’s battery description, for example. The challenge comes in because this is one of the issues that can earn you penalties or have your website banned from search engines.

Not using unique title tags: Using keywords with high competition in title tags minimises your chances of ranking in top positions on search engine results. Many retailers don’t use unique title tags under the false assumption that many retail items lack unique identifiers. However, potential buyers already have a rough idea of the exact item they are looking for when they Google a product.

Clients also know that many retailers have online sites, so their search intent is to get top results that are the exact match or close to the particular item they want. Our eCommerce SEO services ensure that you avoid such mistakes.

Duplicate content: There’s a temptation to have duplicate content on online retail sites. The products are identical or similar, so you may feel it’s inevitable to have similar pages. However, this affects the ranking of your website negatively, and you lose a chance to boost your eCommerce sales. Our SEO agency knows the kind of content that prevents you from falling into the trap of duplicate content.

Who We Offer Retail SEO To

We offer our services to businesses in various sectors. Regardless of the size of your business, we have bespoke SEO strategies suitable for different company sizes. We don’t discriminate against any clients, and all clients receive the same treatment. Our goal is to provide transparent services and provide a return on your investment. Whatever your retail business is, contact us, and we’ll discuss the best eCommerce SEO services to boost your business online.

What We Offer Our Clients


We are dedicated to seeing your eCommerce business flourish, so we first need to learn your business and its needs. That is why there’s a provision to input the website’s URL on our website to get an assessment of its performance. 

Consultation: We offer a full Zoom video consultation meeting. In this meeting, we have lengthy discussions on your site and what it needs. 

Ahead-of-the-curve Strategies: Every so often, search engines change the algorithm they use to rank websites. We ensure that our client’s website’s rankings remain in top positions using several SEO strategies. Firstly, we consider both local and international SEO by increasing keyword coverage. 

We also use a hybrid SEO approach. We integrate the traditional approach to SEO with our dynamic methods to give you a strong brand image. Our digital marketing strategy also incorporates the use of social media platforms to achieve the desired sales. 

We provide technical and on-page SEO services for our clients. User experience is a crucial factor in search engine ranking, and we ensure that your website is fully optimised to enhance shopping experiences, thus increasing eCommerce sales. 

Our priority is to have an SEO campaign that leads to website traffic from organic searches instead of relying on a paid search. We increase your brand awareness by using content creation strategies that provide relevance to users to improve your rankings on Google. 

We also provide content writing services. Content is king, especially in retail SEO, where the quality of the content affects shopping decisions and brand presence. Our team of SEO experts takes away the hard work from you by conducting keyword research to create content with vast keyword coverage and SEO optimisation. It increases your search traffic, and your store achieves the targeted sales. 

Use of AI & analytics: We use advanced AI systems to analyse your website. We offer a free SEO audit to gauge the performance of the site before creating an SEO strategy. Once the SEO campaign kicks off, we use these tools to conduct monthly assessments of the performance. Our data-driven strategies have earned us awards as a top Retail SEO agency. 

Full monthly reports: We have the tools to analyse your online site’s performance and SEO experts to interpret the report for you, as well as provide guidance. Each team member has over ten years of experience in SEO, so you have the very best in the industry providing Retail SEO services for your company. Whether you are using Shopify SEO or WordPress SEO, your account manager provides transparent reports and solutions. 

Monthly reports provide actual data on what eCommerce SEO strategy is working and information on the quality of links bringing website traffic. The digital marketing and SEO team uses this information to increase your company’s organic search and its products.

What You Can Expect From us

“Don’t be left behind, optimize your online store today with our top SEO experts.”

Increase in organic traffic: If you can’t take our word for it, then the testimonials from our past clients should be evidence enough. We have helped many businesses increase their organic traffic through strategies like quality content, link building, responsive web designs, and optimisation. We are a multi-award winning SEO agency with extensive experience in online marketing campaigns, SEO marketing, and our services ensure a high conversion rate for your brand.

Reduction in bounce rates: After getting the attention of your potential customers, the last thing you want is for them to reach your online store and then to leave prematurely. We reduce the bounce rates on your eCommerce site by optimising the website’s design and content to give customers a smooth shopping experience. Google doesn’t tolerate high bounce rates, and neither do we.

Increase in quality traffic: Given our SEO expertise, we use proven strategies to increase the quality of website traffic on your online site. We use expert SEO strategies that factor in search engine algorithms that bring certain customers to your pages. Quality traffic sets your brand apart and goes a long way in ensuring you meet your bottom line.

Transparency: While other SEO agencies over promise just to get you doing your SEO campaign with them, we believe in realistic expectations and transparency at Assertive media. We care about our long term relationship with you, so we give you a fact-driven analysis. After conducting a free SEO audit of your online site, we create a digital marketing and SEO strategy that suits the specific needs of your website.

Ideally, one sees tangible performance results after about three months. We conduct a website analysis every month to assess the achievements of the strategy and provide you with a comprehensive report. Our SEO team works with the retailers during our contract period until we achieve the desired results.

Why you should choose Assertive

The outreach process we use in our curated links service is similar to finding and replacing broken links. Curated link building involves taking content that is already indexed and published, then changing it to include extra content.

With the webmaster’s agreement, we can add editorial links to established content – which can result in a higher level of authority and more visitors.  

Get Help From Our Expert Writers

Instead of writing a new post, our content creators have to walk the fine line between adding a fascinating new paragraph and respecting the current content. For this reason, a lot of SEO marketing agencies prefer to stay away from curated links.

Our enthusiastic writers are always up for a challenge. Their combined industry knowledge and expertise mean we can offer a curated link package for people who want a speedy approach to link building.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO