Keyword Research Services

Keyword research is critical for any SEO strategy – understanding what people search, how they search and end user intent is crucial. We offer keyword research as a specialist service, to help find the best terms to target as part of your digital marketing.

Keyword Research Tailored To Your Business


Data-Driven Keyword Research That Puts Your Agency in the Right Place at the Right Time. Always. 


Every time someone enters search terms into Google or asks Alexa a question, you should be there. If you’re not, you’re missing out on serious business. But we can help you always be in the right place at the right time. 

Assertive specialises in Search engine optimisation and delivers excellent results for clients that need to achieve more but want to do less. As one of the UK’s longest-running agencies, we’re confident that working with us will give you the best chance of long-term business stability and success. 

Keywords are the foundations of any SEO strategy, and they’re built upon to drive your business to success. Everyone knows that Google is the largest search engine, but that doesn’t mean other communication streams should be ignored. 

Our services are designed to reach various devices, including desktop, mobile search and devices such as Alexa.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

Want to get your Keyword Research Strategy Moving?

SEO & Keyword Research Case Study

One of our most recent marketing client case studies


Increase in

Organic traffic


Increase in

Organic traffic

Quick Move Now

The strategy for Quick Move Now was to provide an initial site audit alongside a link/spam audit, a site history audit and a Wayback review. After evaluating the business, metrics, site performance and issues, Assertive put together a strategy & timeline of execution.

Assertive has been fantastic – after years of stagnant positions, we finally saw some really good growth & ranking increases. Daniel and Ram have been very helpful & always available when needed. They demonstrated strong SEO knowledge & as such, we are happy to recommend them.

Client Name – Nikki Tollafield

Quick Move Now is one of the UK’s leading Property Cash Buyers having been established over 20 years & having brought over 5,500 houses.

Our Keyword Research Services

Free Website Review and SEO Audit


Whether you decide to become an Assertive client or not, every person that comes to us receives a free SEO audit to analyse the current state of your website and how it compares to your competitors.

Doing this enables us to evaluate how we can support you and the areas you’ll see the quickest results.

Elements such as the structure of your site, which of your landing pages performs well, and the amount of traffic you’re receiving are essential for us to understand how we can support you.

Execution & Reporting


If you already have content in place, we can use some of the keywords to replace your current phrases with ones that will offer better results in the long term.

Another essential aspect of our service is evaluating your current content, including blog posts, and putting together a strategy to incorporate the keywords.

We’ll provide regular reports so you can look at how your site is improving and the steady growth that they’re providing for your website.




Once we’ve compiled a list of effective keywords, we’ll choose the queries that will offer you the best chance of ranking and reaching your audience. 

Depending on your goals, we’ll segment the keywords to reach your ideal customers in a range of demographics.

Intensive Keyword Research

Keyword research is an intensive process that should cover all bases. Unfortunately, many agencies rush this phase, which results in poor results and minimal growth for a business. Our researchers take their time to find the right words and phrases by considering the following aspects.


The industry you operate in is so essential because it defines how your audience will find you. For example, if you’re a medical company but only work with individuals with hearing issues, then you’d need keywords that reflect your business.

Broad keywords related to the general medical profession won’t do you any favours because people are less likely to visit your site when they find out you only provide hearing services.

We’ll look at your business, what you offer and how you can connect with the right people.


Your location is essential for SEO because some people might be looking for a product or service in a specific area. Keyword research should narrow down your choices and enable you to connect with the right people.

A small bakery in Kent wouldn’t want to use broad keywords such as UK bakery because it wouldn’t attract customers who could visit the premises.

Current Status

Ranking on Google and other search engines is notoriously tricky, especially for new businesses. If you’re competing against larger competitors with a lot of backlinks, it’s going to take a long time before you can potentially outrank them.

Our specialists search for unique niche keywords that can put your business on the map. Once you start to rank and build more page and domain authority, we can use more competitive words to outrank your competitors.

Our Keyword Research Service Process

There was a time when keyword research was a predictable and straightforward process. You’d use a research tool, find some high-volume, low-competition words and phrases – then add them to your content strategy.

But as mobile devices and voice-activated searches become more popular, finding the right keywords requires a multi-pronged approach. Assertive specialises in SEO, which means we’re aware of the current trends and are a forward-thinking agency.

We know how quickly things can change, but our team of specialists can source the right strategy for your needs and make sure you don’t rely solely on Google. Our keyword research services take a range of factors into account, including search intent, your current organic traffic, and your target audience.

With Assertive, we guarantee to deliver a list of keywords that will improve your traffic.


We Identify Your Target Audience, Search Terms & We Use Existing Search Console Data

Keyword research is as much about identifying your target audience as it is finding what they search for – how people search is crucial as voice search continues to evolve – we identify how and what people are searching for. We look for opportunities based on user intent – what’s more likely to convert and generate your business revenue.


We Group, Segment & Stack Keywords

Once we understand how and what your target audience is searching for – we then group terms into relevant clusters. From eCommerce product and category searches through to research & conversion / service driven searches – we’ll isolate all core and long-tail keywords that people are using to find what you have to offer. We turn this data into actionable and digestible keyword research sheets that can be integrated into your overall marketing strategy.


We Segment Your Search Console Data

Google Search Console is an absolute goldmine when it comes to identifying longer tail opportunity. We use Google big data API to mine out keyword data – we then match this up against existing pages on your website.

If we get access to any Google ads data, we pair this up with search console data to cross-analyse query potential to convert – if PPC data has conversions – this should be used as part of your overall SEO strategy.


We Benchmark Organic Performance Over Time for Target Keywords

Once your keyword data is ready – we then look at performance over time to ascertain if the keywords offer any short term opportunity to rank and what that might entail. 


We also look at whether or not your existing POT keyword data shows signs of cannibalisation / multiple page associations.


We Can Support Your SEO

If your business requires additional support – i.e. you want us to deliver more than just your keyword strategy, we can. Off the back of keyword data we can generate an SEO strategy and a plan to targeting and ranking for keywords of value.

Why Choose Our Keyword Research Services?

We Excel In Competitor Analysis


Your competitors can provide valuable insights into how your site compares against theirs. We perform extensive competitor analysis to strategise your SEO campaign. What are they doing right? How can you beat them? Which opportunities are present?

There are so many things to consider, but don’t worry. When it comes to competitive analysis, we’ve got you covered.

Actionable Roadmaps For Every Client


It’s so annoying when you ask an SEO agency to support you, and they hand over a long list of keywords. It doesn’t do you any favours, which is why we always provide a comprehensive road map for our clients.

Each map will show you which keywords will support your digital marketing strategy the most and detail the actionable steps we’ll take to meet your goals.

Advanced Tools to Give You the Best Support

There are so many keyword research tools around. We use the most advanced software to deliver on our promises—the combination of a knowledgeable team and high-end software results in a dynamic approach that drives forward results.

When it comes to SEO, our team will ensure that no stone is unturned, and we’re not afraid to invest in new tools if we know they’ll help you reach your goals quicker.

Multi-Talented Team

Keyword research is the foundation that forms your digital marketing strategy. Our team come from a diverse range of backgrounds and work together to ensure we get the best possible results.

No job is too large, and over the last 12 years, we’ve proved our skills, dedication and commitment to clients over and over. We don’t plan to stop any time soon either.

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Frequently Asked Questions

Can’t I do my own keyword research?

Yes, you can. But many people find that they’re unable to get the same results as when they use a professional SEO agency. If you want to compete against other businesses in your niche, an agency can use high-tech software and specialist knowledge to drive forward results.

Do you guarantee the keywords will get me on the first page of Google?

We can’t ever guarantee someone that we’ll get them onto the first page, but we will do everything we can to help our clients reach that goal. Ultimately, it depends on the niche you’re operating in and how competitive it is.

Do you provide keywords for voice search?

Yes, voice search is crucial for local businesses, but many people use it. Naturally, we speak differently to how we type, so our specialists will continually optimise for voice search. 

Will SEO keyword research work?

Keyword research is the difference between a site that’s lost in the depths of the internet and a destination that people can find.

Those words and phrases help people discover your company during searches and drive them to your content.

Get in Touch About our SEO Keyword Research Services Today


Reaching your target market can be difficult, but SEO keyword research is the best way to build a base to grow your company. If you’d like to generate higher organic traffic levels, our highly talented experts can help companies in London and beyond increase their leads and revenue.

If you’d like us to identify keywords with value and help you to increase your page rank, then help us support you by getting in touch. We can’t wait to hear about your website, so please use the contact form to get in touch with our SEO marketing team.


The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO