Has Your Website Lost Rankings & Traffic?
We offer professional auditing & recovery services for clients who have seen rankings & traffic lost for any number of reasons from Google core updates through to incorrectly executed domain migrations, CMS changes & more.
- We conduct professional audits
- We establish the causes of losses
- We look at recovery strategies
- We help clients with execution
- Clients see traffic & rankings recover
- We provide onward support
We help companies to:
- Recover lost revenue / leads / sales
- Reestablish rank
- To avoid the same issues again
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
We Help Clients Recover Rankings & Traffic Quickly
We specialise in helping businesses to recover lost rankings & traffic because, let’s face it no business wants to suffer a loss of income/revenue as a result of lost visibility.Â
We’ve seen EVERY Google update come and go & over the years, we’ve helped hundreds of businesses recover lost website traffic whether it was Panda, Penguin, Hummingbird, RankBrain, Helpful Content – it doesn’t matter, we identify the issues & provide the solutions.
It’s not just core updates that are pain points for businesses, sometimes things can just go wrong from a poorly executed domain migration or website redesign through to a CMS change, hacked websites, spam attacks!Â
You name it we audit, analyse, fix & help to drive that recovery. Alongside recovery we also provide support to prevent anything happening again that could result in losses.
Getting to the bottom of the issue
We perform professional SEO audits to get to the bottom of losses, from the outset we’ll liaise with you to understand what’s happened i.e. did the ranking/traffic losses occur after a Google update, did the business relaunch a site or change domain? we get to understand WHY traffic was lost / what may of happened.Â
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Google Core Update Losses
If your rankings & traffic tanked in or near to a Google core update, we’ll typically need to ascertain the type of update & then perform an audit to ascertain where traffic was lost and why, this usually involves an in-depth tear down of search console data, a technical audit, content audit, link audit etc.
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Issues Post Domain Migration
If you’ve gone through a domain change and lost traffic theres’ a good chance that the planning & execution wasn’t done to the level it should have been. Any mistakes during migrations can lead to significant ranking & traffic losses. We perform full domain migration audits and recovery strategies.
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Hack Attacks & Spam Attacks
Lots of websites are regularly open to attacks or exploits, things such as outdated plugins in WordPress can allow hackers to inject malicious code, malware, content hijacking & more leading to significant ranking losses, removal of pages from Google’s index. Other attacks include mass link spam attacks which are designed to negatively impact a domain (blackhat SEO).
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Decaying Traffic from Google AIOs
Nearly EVERY website across the globe where Google’s AI Overviews are present has seen traffic decline and impression growth. Whilst generally easy to identify, we look at potential mitigation strategies to begin compensating against the losses for traffic gains.
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Issues Post CMS Change
CMS changes also carry a fair amount of complexity, so, any incorrect configuration can lead to indexing issues, ranking issues and ultimately traffic loss. Common migration issues happen between migrations from WordPress to Shopify, WordPress to ReactJS, Magento to Shopify etc.
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Manual Actions in Google Search Console
Sometimes ranking & traffic losses can be a result of a manual action. If your site is seen to be engaging in processes that go against Google’s terms of service (webmaster guidelines) it can lead to manual actions be it for thin content, mass AI content generation, poor quality or spammy link building to more deceptive issues i.e. hidden content, spammy use of SCHEMA etc.
Our Ranking & Traffic Recovery Services
We offer a broad range of services designed to help businesses get back on track with their websites when things go wrong. So, if you’ve been hit & are wondering what’s next, we can help.
Professional Site Audits
We offer premium SEO audits that are designed to get to the bottom of search related losses or losses that are a result of things such as technical issues, issues with CMS changes, domain name changes and more. Typically we recommend audits if the losses are related to a Google core update or are more “unexplained”. We typically tear a site apart to find out if and what could be leading to ranking losses / suppression.Â
Ranking Recovery Retainers
We can onboard your business as a client & work with you to recover rankings. We can handle everything from technical fixes & implementation through to index clean ups, content revamps, link cleanups & new forward strategies to mitigate losses. We can work with pre-existing teams internally or provide resource on demand to get things done quickly & efficiently.
Pre-Domain Migration Support
We can provide advice, consulting and support for businesses looking at changing their domain. Domain changes are a fairly popular cause of ranking and traffic losses – so getting it right at the outset is crucial. We can advise on things such as CTLD changes through to history checks on domains, domain mapping, link review & lots more.
Pre-CMS Migration Support
Changing content management systems is something that requires a lot of consideration & technical compliance to minimise the risks of a CMS change impacting indexing, ranking & clicks. We can advise on CMS migration as well as conducting pre-migration assessments providing recommendations on what should be done before changing CMS.
Manual Action Cleanups
If your site/domain has been hit with a manual action in Google search console we can help with the whole process of identifying the issues through to getting reconsideration requests through. From link spam or thin content issues through to spammy use of structured data – whatever your manual action is, we can conduct a review, clean up and work with you to get a manual action reconsideration request through, approved & rankings/page indexing restored.
Link Spam & Disavow Support
Link spam if improperly handled can lead to ranking losses, moreso with incorrect or unnecessary disavows. We can perform link audits, review link spam, submitted disavows and provide remedy in all cases.Â
We can also consult and provide education around handling link spam, as in many cases disavows are NOT required.
Indexing & Cannibalisation Resolution
Sites that have indexing or cannibalisation issues can often lose traffic. Undiagnosed or improperly handled indexing can lead to sizeable traffic losses or unstable indexes i.e. pages coming and going from Google’s index. We can also assist with cannibalisation issues that may lead to sudden ranking losses as Google struggles to decide on what pages to return.Â
Google Core Update Traffic Recovery
We’ve worked with enough Google updates over the years to know how to handle losses & to take stock of the losses & why they may have happened. We help businesses recover from Google core update losses by identifying the update type, segments of the site hit & potential reasons as to why.
Ranking & Traffic Recovery that Works
We’ve helped businesses in all different niches to recover traffic for lots of different reasons. We’ve had significant exposure to things such as “Google’s helpful content updates” which decimated a huge volume of publisher & affiliate sites. We’ve helped businesses in Pharma, iGaming, Finance, Travel, eCommerce & many other niches to recover lost traffic.
We’ve helped clients to:
- Stratgically recover lost rankings, traffic & revenue
- Overcome Google core updates
- Migrate domains / CMS without losing traffic
- Change their SEO strategy to a sustainable one
- Helped HCU Impacted sites to mitigate traffic loss
Ranking Recovery: Frequently Asked Questions
How much will it cost to recover rankings & traffic?
Pricing is really dependent on the cause of traffic loss, the degree of traffic loss and the size of the domain. Generally pricing can vary significantly but, here are some “rough” costs.
Ranking & traffic loss audits – start at £3,499
Migration audits i.e. domain/CMS – start at £3,499
Ranking recovery retainers – start at £3,000 per month
We typically advise you get in contact with us so we can understand your situation & provide a tailored quote.
We lost our rankings after a Google Update - how long could it take to recover?
This is a complete unknown because again it REALLY depends on the domain, the niche you are in, the type of upaate to hit it and the scale of impact. In general, ranking recovery IF a result of a technical issue is more likely to be quickly resolvable vs something such as a content quality or link quality issue.
Typically some sites impacted negatively after google updates can take months to see recovery.
Each scenario is bespoke, so, it’s something we advise on discussing with us first so we can give you better insight after looking at the degree of impact.
Are you ready to recover lost income/leads?
We know the sheer impact losing rankings and traffic can have on a businesses conversions / sales / leads / revenue. We know it can be a time where “knee jerk” reactions to losses make things worse, that’s why Assertive is here to support your businesses organic recovery.
- We have a 90%+ success rate on ranking & traffic recovery for clients
- We have over 20 years experience dealing with Google updates
- We have extensive SEO expertise used in diagnosing & resolving issues
- We look for the fastest route to recovery
- We can support recovery across ALL NICHES including complex / highly competitive niches
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
Assertive delivered on their word when it comes to content marketing
Assertive helped us to promote our electric scooter subscription service to help drive up numbers in what is a saturated market.Â
The concept of scooter rental is based on ride sharing, however, we offer scooter subscriptions where a user gets to rent a scooter month by month.
So naturally this was going to be a challenge. Assertive helped with content creation, they did a great job. They worked on content distribution and helped to drive up subscriber numbers. Overall we saw a reduction in CaC as a result and were very pleased will the results.
We wouldn’t hesitate to recommend them.
David H – Unagiscooters.com
Our SEO Team
Assertive prides itself on its digital PR capabilities, meet some of the team behind the work we do foro clients.
Daniel Foley Carter
Daniel has been in the SEO industry since the late 1990s and subsequently has significant experience dealing with auditing, ranking loss analysis & recovery strategies for clients. Daniel has extensive recovery experience cross-niche but has most exposure to ranking recovery for casinos, iGaming sites as well as finance sites, travel & eCom sites.
John Kyprianou
John brings with him strong SEO experience & a wealth of knowledge across various aspects of SEO with a focus predominantly on technical SEO, analysis and strategy. John performs SEO tests including a lot of testing with AI for analysis & process efficiency. John also provides client-side SEO consultancy & is able to support across a wide scope of SEO from auditing to content reviews.
Stefan Krecelic
Stefan has a strong all-round set of skills within SEO but primarily focuses on a mix of technical SEO & link auditing.Â
Stefan is able to identify clear issues within website architecture as well as issues with internal & external link building strategies.
Joe Williams
Joe Williams is a highly experienced member of the audit team with over 2 decades in the SEO industry. Joe can help Identify all core issues with your website, find out why your website rankings aren’t where they need to be, identify drops, losses & other technical SEO issues that might be holding performance back.
Ranking Recovery:
How it Works
Initial Discussion.
Once you’ve reached out to us, we’ll typically look at getting a discovery call booked so we can understand what’s happened i.e. are the losses you are experience as a result of something that the business has done or undertaken, or, is the loss unexplained or tied to something like a Google update?
Once we have the initial discussion and fact find done, we can then plan the way forward and provide an overview of what we think your business/website needs.
Initial Work/Audit Phase.
This phase is REALLY dependent on what the issue is behind your losses, but, in many cases losses need investigating i.e. google updates.
We’ll typically advise on the type of audit that your website needs.
We then get your audit booked in & get relevant accesses i.e. GA4 / Google Search Console.
We then undertake the audit, so we’ll typically look at all the potential reasons for loss and rule things out. We look at everything from click gap analysis from search console data through to site crawls to rule out technical/rendering issues.
We perform full page indexing audits to ascertain index health and to see if any losses are a result of indexing issues /Â accessibility issues.
Then it’s on to performing a content audit, looking at the composition of content, quality, NLP, E-E-A-T, potential helpfulness & lots more.
This is then followed by a link audit to ascertain link quality, link building efforts/strategy etc.
Once we’ve ascertained whats going on, we provide recommendations & strategy for recovery.
Consulting, Support or Execution Retainer.
Post audit, we can provide flexibles services depending on what your business requires support with. We can either consult and guide in-house staff on executing the audit, or, we can take over the work directly via an execution retainer where we get everything done directly.
We provide flexible, ad hoc support through the execution phase to ensure things are FIXED and that the probability of recovery is maximised.
We also provide feedback and insights on what’s happening as a result of the work.
How will you benefit from our services?
Your businesses recovery is OUR priority, if you work with Assertive you can expect:
Compassionate & Timely Support
You’ll get a 5 star service, we’ll provide support when you need it & we’ll be there to advise, answer questions and provide reassurance. We understand the delicate nature of revenue losses as a result of ranking losses – we sympathise but equally provide a no BS approach to getting things fixed.
We’ll Fix & Help Prevent Issue Recurrence
If things haven’t been done properly (these things being responsible for losses) we’ll provide training, guidance and support to help prevent the same issue from coming back again in the future.
We’ll Help Recover Lost Revenue
Losing traffic is one thing – but, losing traffic that has actual conversions behind it is another. A lot of traffic tends to be “vanity traffic” in that it doesn’t yield much in terms of purchases/lead generation – so, we look for the traffic that drives revenue & we focus on this as a priority.
We’ll help you GROW
We don’t just fix lost traffic, we help clients capitalise on new growth. Once things are recovering, we look at how growth can be achieved beyond what was acheived historically. We’ll also provide additional help if required to resolve things relating to CRO/UXO.
Frequently Asked Questions
Can you guarantee recovery?
No we do not make guarantees. We offer a genuine service, subsequently we can only influence outcomes we do not directly control things such as Google. We have a high success rate resolving lost ranking & traffic issues (circa 90%+ in the last 8 years).
We changed our domain and overnight all our rankings dropped, should we revert?
In many cases, if a domain change was initiated but wasn’t done properly switching back could make things even worse. Because of how Google works, changing domains can lead to URLS dropping in and out of the index whilst Google picks up redirects, however, this isn’t fast to resolve, so restoring the original domain doesn’t undo the fact that Google has since followed the URLS.
