SEO Agency Nottingham

SEO is an essential part of digital marketing, as its success relates directly to your most important communication channel; the internet. Assertive offers expert SEO services in Nottingham to help you grow and scale your business.

Nottingham SEO & Digital Marketing


Specialist Nottingham SEO Services That Put Your Business Where You Want It to Be

We can help you expand into new territory, drive more traffic to your website and gain footing in the competitive world of search engine results pages.

Whether you’re a sole trader, small business or large organisation, our team of specialists can help you win with SEO. 

Data-Driven SEO

SEO should never be a guessing game, and when you’re working with the right team, it never will be. Keyword research, link building and content marketing are all areas that require strategic thinking, planning and data-driven analysis.

Assertive uses a range of analytical tools to ensure we give your business the best opportunity to achieve the growth it deserves. How do we do it? By looking at the scope of your industry, analysing your competitors and coming up with a plan that will create steady, consistent growth.

Smart SEO shouldn’t be reserved for companies with unlimited budgets, which is why we’re confident that no matter what size your business is, we can help you to boost your organic rankings and drive consistent streams of traffic to your site.


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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


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Allianz Global Investors

Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.

Client Name – Designation

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

Nottingham Agency SEO Services


With a range of effective SEO services, we provide a complete service approach to your digital marketing strategy and always deliver on our promises.

Keyword Research


Keyword research is the foundation of your SEO strategy. It’s how you connect with your audience and let them know you’re around and available for their business. 

Many businesses struggle with keyword research because they don’t know what they’re looking for, but our specialists don’t treat any client the same. 

Your needs are entirely different from another company, and working with us means you’ll receive a bespoke strategy to build upon. 

We specialise in creating SEO plans that deliver outstanding results. If you’d like to achieve steady, consistent growth that drives you further towards your goals, then we’re confident that our team of specialists can offer you all the support and guidance you require.

On-Page SEO


Once you generate the right keywords, it’s time to think about placement and integrate them into your content strategy. On-page SEO is more complex than it looks because things such as density, optimising your images and improving your meta descriptions takes a lot of time and commitment.


With SEO, sometimes it’s the small details that matter the most. While it’s natural for some businesses to overlook those tiny little opportunities, we specialise in finding them, amplifying them and making sure they work to boost your search engine rankings.

Content Marketing


As the saying goes, content is king and the better your content marketing strategy is, the more likely you are to see your organic traffic increase and your rankings improve. 

Words aren’t enough, and SEO alone isn’t enough. By integrating your keywords into compelling content, you can give your visitors a reason to stick around while improving your organic reach. 

SEO content shouldn’t be dull. We have a team of creative writers to ensure that each blog post or website page we deliver will be packed to the brim with personality and engaging enough to make your audience stick around for more. 

Our team will optimise your content but never stuff keywords. Google ranks each page on quality, which means that old methods of fitting in as many keywords as possible don’t do a company any favours.

Every piece of content we create is original, and our talented writers don’t ever compromise on quality. 

If you want engaging headlines, expertly optimised content and an original strategy that sets you apart from your competitors, then please don’t hesitate to contact us.

Penalty Recovery

Sometimes, clients come to us because they’re losing organic traffic and failing to rank as they did before. When we investigate the cause, we can sometimes find that a Google penalty is the cause. 

Google has a strict set of rules that websites have to follow, but many agencies try to take shortcuts, which results in black-hat practices, such as spamming and buying backlinks. 

If you receive a penalty and don’t address it, you could suffer long-term effects, including a loss of traffic and failure to rank regardless of how awesome your content is. The only way you can recover from Google penalties is by asking for a reconsideration and taking a proactive approach to removal. 

Our specialists will evaluate the severity of your case and develop a recovery plan. We can fix Google penalties, but it takes a lot of time and effort. If you leave a penalty unattended, you run the risk of it destroying your business.

Link Building


You probably hear people say this word all the time; backlinks. It’s an essential aspect of a successful SEO campaign, but the idea is to earn your backlinks from reputable sources. This process is also known as white-hat SEO. 

Black-hat techniques are the things that get your business in trouble and create penalties. Our outreach team are specialists in white-hat link building and guarantee a professional and reputable approach at all times.

Technical SEO


Technical SEO is the backstage stuff of each website. It’s not the star of the show, but there’s no point in having a show without it. Google now ranks websites with the technical aspects of page speed, user experience and error pages. 

Most people struggle with technical SEO because it requires a great deal of analysis. Assertive specialises in finding issues within your website structure and removing them. 

Our technical experts are well versed in everything from user experience to broken links and pages. 

Letting us handle your website guarantees that any potential issues that arise will be fixed in record time. We regularly conduct maintenance for our clients and won’t ever compromise your site.

Local SEO

Every business that operates within its immediate vicinity needs a solid local SEO strategy. The way people search for local companies is different, and mobile optimisation is key to your success. 

By using Google My Business and optimising your content for mobile searches, we’ll give you the best chance of achieving the visibility your business deserves. 

Once you have the attention of your local community, you can think about scaling out and taking your business to new heights.

100% Free SEO Audit


Before we start any SEO campaign, we look at how your website in its current state is performing. There are many things to consider, such as backlinks, page speed, duplicated content and user experience. 

Knowing this information means we can put together a comprehensive strategy to improve your online presence. 

Everyone that comes to Assertive receives a free SEO audit, regardless of whether or not you become a client. 

You can book your audit today by getting in touch with our friendly team.

The Right SEO Agency Can Take Your Business to New Heights

The way we search for information, communicate and shop has changed drastically in the last 30 years. A technological boom meant we said goodbye to Blockbuster Video and hello to Netflix. 

Google, Bing and other search engines mean consumers no longer reach for The Yellow Pages and have more options when it comes to shopping. 

While these changes are positive and give both consumers and businesses a lot more options, companies have fierce competition. 

In a world where Amazon deliveries arrive within one day, and there are hundreds of options available to consumers for each product or service, everyone needs a strong marketing strategy to stand out. 

Search engine optimisation is essential for any business to flourish and gain a competitive footing within its industry. 

By implementing a comprehensive plan that will put you in front of your audience, you stand an excellent chance of increasing your traffic, boosting your visibility and building a sustainable future.

Let Your Audience Know You’re There.

Search engines such as Google and Bing work by indexing web pages based on a specific query. If consumers are looking for information, products or services, they’ll either type a question into a search tool or use voice recognition to perform a search. 

The search engine will then scan through their database of web pages and show results based on the query. To put it simply, that results page is where every business wants to be. 

When you apply the right SEO strategy, you can achieve steady growth to make sure your site consistently appears on the SERP. 

We help you do this by analysing your competition, delivering high-quality content and letting your audience know that you can help them.

Inexpensive, But Effective

PPC advertising is a great marketing strategy – if you have the money to afford it. Google Ads, LinkedIn, and Facebook Ads are ideal if you have a limited time deal you want to advertise because they bring short bursts of traffic to your site.

However, if you want to receive consistent traffic streams, SEO marketing is the best option. It’s more cost-effective than PPC and offers steady growth.

Builds Relationships

Traditional advertising was all about telling someone they wanted a product and getting them to make a purchase. Today, we recognise that people want a more personal approach and don’t like feeling pressured to decide. 

Content and SEO pair well together, and both help you build a connection with your audience instead of trying to make a sale. The customer should always come first, and you can connect with them by using SEO content. 

Once people know they can trust your brand as a valuable source of information, they’ll think of you when making a purchase.


Most people don’t look past the first page of the search engine results because the top-performing businesses always end up on that page. It doesn’t mean your business has nothing to offer; just that other companies have a strong SEO strategy in place.

If you want to increase your trust levels and drive more people through to your site, then content marketing and SEO are vital components to achieve your goals.

Our SEO Brands

Why Choose Us?


With so many Nottingham SEO companies, you’re spoiled for choice. Well, now it’s our turn to shine and tell you what makes Assertive special.

Our Nottingham SEO Agency is 12 Years Old

That’s right, we’re 12 years old and still going strong. We’ve seen countless SEO agencies fail throughout the years, but our commitment to excellence and the way we always put our clients first is key to our survival.

Diverse Team of Talent

We’re lucky to have such a diverse team of all specialities. From SEO specialists to creative writers and dedicated account managers, our experts ensure that we cover every aspect of SEO marketing.

We’re a White-Hat SEO Agency

Black-hat SEO is the most damaging technique for any business. Google penalties cost you your reputation, clients and livelihood. Unfortunately, many of our clients fall victim to corrupt agencies and come to us for help. 

As a white-hat agency, we ensure that every approach we use is reputable. While this method takes more time, it guarantees that your business will achieve steady growth without incurring penalties.


Do you only use white-hat techniques?

Yes, we’re a fully reputable SEO agency and refuse to compromise on our ethics. Each client gets a 100% bespoke approach that encourages ethical link-building and complete transparency on our part.

Why should I choose Assertive?

We genuinely care about each of our clients, and failure isn’t in our vocabulary. Over the years, we’ve helped hundreds of clients reach their goals and build a successful business, so when you work with us, you know you’re getting a fully bespoke service.

Do you guarantee you’ll get me on top of Google?

If any SEO agency in Nottingham guarantees, they’ll get you on the first page of Google, run. Nobody can make that promise unless they’re planning on using black-hat techniques. They might get you where you need to be quick, but we guarantee you won’t stay there. 

Google always finds out about black-hat SEO, and it’s not worth the hassle and expense to repair the damages a penalty causes.

Get a Free SEO Audit


Every potential client receives a free SEO audit, regardless of whether you decide to work with us. Please feel free to get in touch and arrange your free website audit today.

As a leading SEO agency in Nottingham, we can analyse how your site appears on search engines, and any issues that might impact your organic search presence.

If you’d like to boost your organic performance and excel in lead generation a search engine optimisation audit from our SEO agency will help you to obtain and retain more customers.

Are You Ready to Build a Better Future For Your Business?

Creating a solid SEO strategy isn’t easy, but we’re up for the challenge. With a multi-talented team of writers, SEO experts and account managers, we’re a digital marketing agency that knows we’ll surpass your expectations.

If you’d like to find out more about our SEO agency in Nottingham and how we can help you, please get in touch through phone number, email address or the contact form on our website.

We look forward to creating an search engine optimisation strategy that helps you to achieve your goals.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO