User Experience Optimisation

Assertive offers data driven user experience solutions for businesses looking to improve overall website performance for conversion, engagement, organic & paid channels.

Analyse, Create, Engage, Convert & Grow

Our User Experience Optimisation services will increase website engagement, improve organic performance, improve conversion rates & reduce wasted spend

Fundamentally, a website, like any sales tool should directly meet the needs of the end user. Websites can unwittingly inherit a lot of design & architectural issues that make them unappealing, difficult or clunky to use, slow or simply just too confusing.

User Experience Optimisation is done on the back of “majority” data rather than individual perception – what works for one user may not work for another.

Our User Experience Optimisation service combines tools, data & specific processes to iron out issues and to ensure landing pages on a website do their job.


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Case Study

One of our most recent marketing client case studies


Increase in

Organic traffic


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Craft Irish Whiskey Co

Assertive designed and built a new website for the Craft Irish Whiskey Co. Because of the kinds of clientele buying the product, the website had to be high quality and maintain key UX factors.

The guys at Assertive did a good job with the new website – we’ve definitely seen an uplift in leads with the new website – pleased.

Client Name – Jay Bradley

The Craft Irish Whiskey Co is a high-end luxury whiskey brand based in Ireland.

What’s Involved

Our User Experience Optimisation Services are highly bespoke and may use variant processes, some include:

Behavioural Audits

Assertive will ascertain current site performance as well as historic website performance. A full audit will identify user experience by device, by browser as well as full landing page evaluation to cover landing page layout, content placement & more.

Data Amalgamation & Data Hypotheses

Assertive will look to group user behaviour data for “majority” behavioural analysis. The data will be analysed to produce a hypotheses for minor and major user experience issues as well as proposed fixes.

Content Analysis

User Experience is impacted by search intent – driven off the back of landing page content. No user experience campaign in the world can work effectively without proper content analysis & content tailoring for search intent.

Intent Satisfaction Analysis

Whether your website sells shoes, holidays or loans, user intent satisfaction is key for good user experience. We evaluate landing page content & structure at search intent level to propose improvements.

Website Page Design Updates

Assertive’s internal design team can produce mock-ups & concepts for amended pages which address all user experience issues. These designs can then be cut up and used as part of the experimentation stage.

Run Experiment & Evaluate

Assertive will run 1 or more experiments at any given time. The data will be analysed in-depth using additional tools including Google Optimise, HotJar, TrafficTruffle, Analytics & more.

New Template Design Deployment

After successful experimentation, Assertive’s design and development team can help deploy new page design variants to a live website. Our development coverage is significant.

Advanced Heatmapping

Utilising tools such as HotJar & SiteGainer, we can better understand click and scroll behaviour cross-platform / cross-device. This data is collected and used as part of data amalgamation.

Who Do We Do User Experience Optimisation For?

“Our SEO Experts have over 18 years experience delivering SEO strategies.”

User Experience Optimisation is suitable for all businesses. Due to the level of work required and the complexities involved we recommend user experience optimisation for businesses with allocated budgets of £2000 per month onwards.

User Experience Optimisation is available as a standalone service as well as being a part of our integrated SEO service.

Our SEO Brands

Why User Experience Optimisation?

User Experience Optimisation is key for improving a websites overall performance from all aspects including; but not limited to; conversion, engagement, retention & interaction.

User Experience Optimisation, once independent of marketing is now a key factor for better SEO/Organic performance as well as PPC (landing page experience). With our user experience optimisation, we can improve website performance for all marketing channels.

How We Do It

Assertive uses a chain of in-house refined processes that have taken almost 10 years to hone. We collect data, analyse existing and historic website performance, install advanced tools, monitor and analyse real-time user data and then use a mix of A/B – Multivariate testing & personalisation to run experiments to optimise and improve.

As we are a full service agency our developers can deploy experiment mock-ups into website CMS platforms.

The End Results

A businesses website can expect to perform much better for all users regardless of the channel be it organic, paid, social, referral or direct.

The end results will include reduced bounce rates, increased session duration, stronger first to last interactions, funnelled exit rates, improved page to page engagement, improved click and scroll performance, improved conversion rates, reduced abandonment.

How long does it take?

User Experience Optimisation is a highly tailored process, meaning the campaign durations will vary depending on the size and complexity of the website & target niche. As a general rule, we would expect to optimise anything from 10 to 100 pages per month depending on budget.

The general timescales for user experience optimisation run across a 3-6 month period to collect sufficient data from experiments.

Assertive helped us to run extensive user experience optimisation experiments which resulted in a 72% reduction in quarterly bounce rate & increased session duration by 44%.

Original Software

Why Work with Us?

We’re Specialised

Assertive’s user experience team is formed from UX professionals who have backgrounds in delivering user experience solutions for banks, financial institutions, travel agencies, hedge funds, forex & more. With over 10 years experience each, our UX team is ready to deliver a solution for your business.

We’re Result Focused

Assertive is focused on the end goal – getting better results. Our platforms and services are result focused, we actively push back on clients & make strong, data backed cases for change which we understand is key in larger organisations. We regularly deliver performance increases in excess of 50%.

We’re Data Led

Data, it’s there to be used. Assertive use big data & highly refined processes to turn data into actionable points. We’ve enlisted big data as a core part of our user experience services to deliver the best possible results. Assertive are introducing AI led solutions for user experience – at the forefront of modern UX services.

User Experience & Modern Marketing

We Make Websites Work for People

Modern marketing relies heavily on properly optimised website architecture, landing pages & content. Each must complement one another to maximise engagement, conversion and retention. User Experience Optimisation is good for SEO, is good for PPC and can help pretty much any marketing channel do better.

Speak to Assertive’s User Experience Team

Call us now:

0207 965 7623

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