Meet Our Experts

Daniel Carter (Foley) is a specialist in online digital marketing and conversion. With 18 years SEO experience and 11 years PPC experience Daniel’s skill-set allows him to deliver excellent organic and paid results. Daniel’s background is consultancy however he also has other accreditation’s to his name including a diploma in computer science, 5 years experience as business development manager, trained in food & sports nutrition, law and psychology.

Carl Panepinto is a proven specialist in Digital Account Management and has been working at a senior level for over 5 years within the SEO industry. He enjoys all aspects of project management and client delivery. His attention to detail is second to none, delivering high quality work within his given time frames.

Hannah is a results-driven copywriter and content specialist with over seven years of experience providing engaging content for B2B & B2C clients. With a keen eye for detail and commitment to helping businesses convey their message through high-quality writing, she’ll always go the extra mile to deliver something special.

George is a PPC maverick who has over 13 years of PPC account management under his belt delivering scalable, cost effective campaigns for our customers spanning a multitude of verticals.

Nely Mihaylova is a link building & outreach specialist. Having been with Assertive for over 3 years, Nely has trained in search marketing, learning all about the concepts of SEO. Nely is now an SEO executive helping to plan, execute and deliver SEO for Assertive clients. Nely’s background is varied – she has design & art hobbies and enjoys interior design.