Insurance SEO Services

We offer incredible value SEO services for the insurance industry that get results for insurance companies and agents. We’ve been in the ranking for results game for over 15 years, and have a proven track-record for our clients.

Insurance SEO Agency


Ensuring Your Future, With Targeted SEO Services 

The insurance industry is a vital service for people worldwide. Whether it’s to drive a car, protect their home from theft and damage, or ensure their pets will get the best medical treatment – insurance companies provide stability in uncertain times for a small fee each month. 

If you’re operating within the insurance industry, then you’ll know that it’s a much-needed service, but you’ll also be aware that there are plenty of competitors. Assertive offers a range of insurance SEO services to boost your visibility and drive your business to success. 

Whether you require an extensive audit, backlink and content strategy or need support with the technical aspects of your website, our expert team can support you to become a dominant force online.

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Assertive is the #1 healthcare SEO agency

For over 15 years, Assertive has been delivering SEO for healthcare clients. Our approach to healthcare SEO is rooted in a deep understanding of the industry's nuances and the critical nature of healthcare decisions.

We combine this knowledge with revolutionary SEO techniques, setting a gold standard in healthcare digital marketing.

Our data-driven, patient-centric strategies are designed to position you as the leading choice in a crowded digital landscape, standing out in the search engines as the #1 healthcare service provider in your field.

SEO Case Study

One of our most recent marketing client case studies


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Allianz Global Investors

Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.

Client Name – Designation

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

On-Point SEO For Insurance Companies

In today’s internet dominated society, search engine optimisation is a definitive factor in any businesses success. While some in small niche areas might find it easier to master the search engine results page, others often feel they’re a small fish, amongst thousands of other fishes, in an endless ocean. 

It’s hard for companies to stand out, and the most coveted spots on the search engine’s first page are notoriously difficult to claim. That’s why many businesses turn to SEO agencies to help them boost their visibility. 

Assertive offers a range of services designed to take insurance companies to new heights. Our dynamic team go above and beyond to deliver results that you can see. There’s no hidden meaning with us – each of our clients receives regular reports and a guarantee of complete transparency.

Our Services for the Insurance Industry

On-Page SEO Services


On-page SEO refers to a range of practices that provides a foundation for businesses to grow an audience upon. It’s important to know that SEO agencies aren’t made equal, but our specialists offer a no-nonsense approach to boost your visibility.


Keyword Research


Those little words are essential for your online success. People type them into a search bar or ask their mobile devices to answer a question and find a product or service. With so many insurance companies competing for the same words, it’s advisable to have a comprehensive strategy in place. 

Our SEO specialists understand how to find the right keywords for your niche and move your business in the right direction.

Content Strategy & Implementation


Content is the best way to carry forward an SEO strategy. From each page of your website to blog posts – it boosts your search engine optimisation plan and makes a significant impact. 

There was a time when substandard agencies would stuff a page full of keywords and not care much about the content. But Google put a stop to that practice by announcing that it would rank a page based on quality content too. 

Assertive has a team of creative writers that bring your strategy to life. If compelling content with expert SEO is what you’re looking for, please contact us.

Technical SEO Support


Technical or off-page SEO might not be as visible as on-page SEO, but it’s just as essential. There are plenty of companies known to perform black-hat SEO, which is a massive issue for businesses. 

Google and other search engines will issue penalties to websites using black-hat techniques such as buying links, spamming and hiding links in websites. Clients of Assertive can rest easy because we don’t do black-hat. 

Every aspect of our service is reputable and in line with Google’s best practices.

Outreach & Backlinks


Backlinks encourage higher levels of referral traffic to your site, and when they’re placed well, you can see an increase in qualified leads. Our link builders are dedicated to ensuring your links generate more traffic and support your insurance companies growth.

They’ll perform outreach work for you, so you can focus on running your insurance company. We have connections to high-authority domains and guarantee a dynamic approach, with your unique needs at the front of everything we do.

Performance Analysis


Google has made it clear that the performance of your website impacts your search engine rankings. Everything from loading speeds to optimisation for voice search and other technical aspects should go under regular maintenance to avoid any negative ranking factors. 

With a group of highly skilled techies, we guarantee that your site will continue to perform well, and as part of our SEO service, we’ll fix any issues to ensure they don’t occur again.

Why Choose Assertive’s Insurance SEO Services?

 Assertive is one of the UK’s oldest SEO services providers. It’s been 12 years since we were founded, and we’ve survived when many other agencies haven’t. Our secret? Absolute dedication and commitment to providing the best results for our clients.

Experts in Providing SEO Services

We excel at SEO because we put everything we have into it. Just as insurance agents know which providers suit a client’s individual needs, we understand the best strategies to apply when we’re providing SEO services for insurance companies.

We work hard to stay ahead of the game and make it standard practice for our staff to regularly update their skills and be ready for new algorithms and trends.

Proven Track Record of Delivering Excellence

We’ve worked with a range of clients from various industries. While no client is the same, and our services depend on personal needs, there is one constant with Assertive; we consistently deliver impressive results.

Perhaps it’s our years of experience, or maybe it’s the collaborative approach our team takes.

Either way, we’re proud of what we’ve achieved and refuse to compromise on quality.

We’ll Help You Beat the Competition.

It’s no secret that the insurance industry is highly competitive, but a strong SEO strategy can set you apart from the competition. We don’t just provide SEO for insurance companies; we do extensive competitor analysis to see where others are succeeding and failing.

With this information, we can enhance your SEO strategy and help you to beat the competition. Does it take time? Of course. But is it worth it? Absolutely.

Improve Customer Retention Levels

It’s no secret that SEO can help insurance companies to find new customers, but it can also increase your retention levels. When it comes to insurance providers, people have so many options, and it’s human nature to look around.

If your current customers see your company ranks high on Google, they’ll be more likely to stay because they know that you’re reputable and hold your own against the other top insurance providers.

Local Visibility for Insurance Agents

If you’re an insurance agent, then it’s likely you’re self-employed or rely on local business. Assertive specialises in providing local insurance SEO services and can help you reach people in your vicinity.

Local SEO involves both on-page and technical practices, and our experts can optimise your site for voice search and mobile devices.

According to HubSpot, 46% of Google searches are for local products and services. To miss out on an opportunity like this could prove to be a fatal mistake for your business.

Working with us means Local SEO doesn’t have to be a challenge. We know how to help you stand out and receive a steady stream of qualified leads.

Our Insurance SEO Services Deliver Long-Term Results

If you’re ready to enjoy a sustainable future where you know your business can grow with you, then our SEO for insurance companies will place you in the spotlight and keep you there.

Minor changes to your strategy can provide excellent results and prospects for a brighter future.

The Long Term Solution

PPC delivers short-term results, but it’s a constant battle to drive people through to your site, and it costs a lot of money. Insurance SEO is a long-term solution, and once a strategy is in place, it will continue to stream traffic to your website without you having to spend thousands of pounds each month.


Our SEO Brands

Insurance SEO FAQs

Below you’ll find the answers to some of our most frequently asked questions, but please feel free to contact us if you’d like some more information.

How Long Will it Take to See Results?

Regardless of the industry you’re in, no company is the same. Insurance firms offer a broad range of services, so it’s impossible to say precisely how long it will take to see results. While we cannot provide an accurate timeframe, we guarantee that our SEO specialists will do everything they can to ensure you climb up the search engine results page.

Do You Guarantee I’ll Reach the First Place on Google’s Search Engine?

If any SEO company guarantees they’ll get you on the first page of Google, you should walk away immediately. The fact is, it’s impossible to make that promise because numerous factors impact your ranking level. 

While we’ve helped many clients reach the first page and are confident that our specialists can get you there, we can’t make a promise. What we can promise, though, is the best support to take your insurance company to new heights. 

We specialise in insurance SEO, so we can guarantee that working with us offers you the best possible chance of reaching the first page.

How Much Do You Charge?

Each company has its own set of unique needs, so it’s impossible to offer an exact quote. You might need extra support with outreach but have a solid on-page strategy. 

Some companies come to us with no SEO in place, and others have incurred severe penalties. 

The point is, we like to treat each company as an individual because we know one size doesn’t fit all. This is precisely why we’ll create a bespoke quote for your needs.

What Exactly Are Black Hat Agencies?

Black hat agencies often decide to take shortcuts, which mean their clients might rank quickly, but the long-term effects aren’t worth this small moment of glory. Google, Bing and other search engines punish websites for black-hat techniques, and it takes ages to recover from penalties. 

Standard black-hat techniques include keyword stuffing, placing your links on irrelevant websites and changing the colour of your link to white, and placing it on a high-authority site, so it blends in with the background. 

Every company should steer clear of black hat techniques, and Assertive is proud to be a genuine white-hat SEO company.

Get in Touch

Insurance companies provide a vital service to people. Whether it’s their car, home, health or pets, almost everyone will need some form of insurance. Assertive guarantees we’ll do everything we can to deliver SEO results that exceed your expectations.

If you want to benefit from advice from SEO experts, high-quality content from our talented writers, and link building specialists who always go the extra mile, please get in touch with us to arrange a consultation.

You can contact us through telephone, email address or by using our website form. We can’t wait to hear from you.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.


Book a 1-1 Call with Assertive to Discuss Your Organisations Needs

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Daniel Carter Founder/Senior SEO